Founded in Algeria, Sarl CEBON is a family-owned and operated company that has carved a distinct identity in the Algerian food manufacturing industry. Operating under the flagship brand El Mordjene, the company specializes in the production of premium-quality food ingredients and spreads catering to both home and professional pastry chefs.
Core Business and Product Portfolio
Sarl CEBON's core business revolves around the manufacturing of high-quality spreads, baking aids, and pastry ingredients, tailored to the Algerian and North African culinary palate. Its diverse product lineup is segmented into:
- Spreads: Flagship product El Mordjene Hazelnut Spread, a top-selling item known for its creamy texture and quality nut content.
- Baking Ingredients: Vanilla flavoring, cocoa powder, cornstarch, baking powder, icing sugar, and chantilly cream, all catering to home bakers and patisseries.
- Pastry Essentials: Traditional clarified butter (S'men) and Assila vegetable fat—key ingredients in Maghrebian baking.
- Chocolate Alternatives: Products such as hazelnut, dark, and white crunch offer cost-effective chocolate solutions with enhanced texture and shelf-life.
- Trimoline (Inverted Sugar Syrup): An essential for industrial and artisanal pastry creation.
Specialization and Unique Selling Proposition
What sets Sarl CEBON apart in the Algerian F&B space is its combination of traditional recipes and modern food technology. The company focuses heavily on:
- Local taste profiling—customizing product formulations based on consumer feedback and regional pastry needs.
- Premium ingredients sourcing for core products like hazelnuts and cocoa.
- ISO-grade hygienic manufacturing processes, ensuring safety and shelf-life stability.
- Affordability and accessibility—achieving market penetration across urban and rural retail outlets.
Market Positioning and Target Audience
Sarl CEBON’s distribution network targets:
- Retail consumers via supermarkets and convenience stores.
- Artisanal and industrial bakers through bulk supply chains and food service networks.
- Export-oriented markets across North Africa and select European corridors, aiming to meet the growing diaspora demand.
Financial Overview and Shipment Insights
While Sarl CEBON does not publicly disclose detailed financials, third-party trade data platforms suggest:
- Over 120 recorded international shipments primarily to France, Spain, and Tunisia (source: ImportYeti, Volza).
- Product categories shipped include hazelnut spread, industrial fats, and baking powders.
- Export value estimated between $1.2M–$1.5M annually based on container volumes and declared customs values.
This trade activity showcases Sarl CEBON’s expanding cross-border reputation and reliability in international food-grade logistics.
Manufacturing Capabilities
Sarl CEBON operates out of a modern facility in Fouka, Algeria, equipped with:
- Automated blending and filling lines for spreads and powders.
- Cold chain logistics for temperature-sensitive items like Chantilly cream and chocolate derivatives.
- In-house quality control labs, maintaining sensory and microbiological testing standards for all production batches.
Certifications and Compliance
Though detailed certifications are not publicly listed, the company emphasizes adherence to:
- Local Algerian food safety regulations
- HACCP implementation standards
- EU-compatible labeling and formulation requirements for export products
Their participation in international expos and growing demand from European markets further reinforce their regulatory compliance credibility.
Brand Presence and Recognition
The flagship brand El Mordjene enjoys a robust digital and offline presence:
- 30K+ combined followers across social platforms including Facebook, Instagram, TikTok, and LinkedIn.
- Engaging content including recipe videos, user testimonials, and product walkthroughs boost its consumer engagement.
- Featured in Algerian culinary shows and food expos, establishing brand authority.
Customer Testimonials and Social Proof
User feedback across platforms like Facebook and YouTube highlights:
“The El Mordjene hazelnut spread is now a staple in my home baking—smooth, tasty, and better priced than imports!”
— Fatima B., Algiers
“As a professional chef, I appreciate the consistency in their Chantilly cream and powdered sugar. It saves me time and cost without compromising results.”
— Chef Yacine M., Oran
Key Achievements
- Expanded to over 600 retail points within Algeria in less than 5 years.
- Consistent year-over-year growth in export shipments since 2020.
- Recognized by local Algerian food industry associations as a top emerging manufacturer in the pastry ingredient sector.
Sarl CEBON stands as a fine example of how a locally-rooted, family-owned enterprise can scale with vision, quality, and market responsiveness in the competitive world of food manufacturing.
