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Exhibiting at International Food & Drink Event (IFE) 2025

1070
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

SARL HOUKOUL AL JANOUB is an Algerian-based food manufacturing company located in Bab Ezzouar, a strategic commercial hub near Algiers. While publicly available digital presence is limited, the company's operations align with Algeria’s broader goals of food industry localization and agro-industrial development.

Core Business

SARL HOUKOUL AL JANOUB is engaged in the processing and manufacturing of food products, with a focus on serving domestic Algerian markets. The company likely specializes in staple goods, food packaging, or ingredient processing, aligned with the regional demand for accessible, high-quality consumables.

Market Positioning

Operating from Bab Ezzouar—an area known for its business parks and proximity to major transportation networks—the company is well-positioned to serve both urban retail chains and regional wholesale distributors. Its location allows access to:

  • The Port of Algiers (approximately 15 km away)
  • Algiers International Airport
  • National highway systems connecting southern agricultural regions

These factors enable the company to potentially engage in both national distribution and export activities, although confirmed export data is currently unavailable.

Products and Offerings

Publicly accessible data does not list specific product lines for SARL HOUKOUL AL JANOUB. However, companies within this sector and region typically offer:

  • Grain-based products (semolina, couscous, flour)
  • Edible oils and fats
  • Confectionery or processed foods
  • Date or fruit processing
  • Herbs, spices, or packaged dry goods

Further insights into the company's portfolio would require direct engagement or trade show participation data.

Manufacturing Capabilities

Although no factory specifications are publicly disclosed, manufacturers operating in this category often maintain:

  • Semi-automated processing lines
  • Bulk packaging and labeling equipment
  • Storage and temperature control facilities
  • On-site quality testing labs for compliance with Algerian food safety standards

The firm’s location in Bab Ezzouar suggests access to necessary industrial infrastructure and logistics support.

Regulatory and Compliance

There is no confirmed list of certifications such as ISO, HACCP, or Halal for SARL HOUKOUL AL JANOUB. However, food manufacturers operating within Algeria must comply with the following:

  • Ministère du Commerce food safety protocols
  • ANSSA (National Agency for Sanitary Security of Food Products) oversight
  • Halal certification, mandatory for products sold within Algeria and many Islamic markets

Financials and Export Data

Based on analysis from international trade intelligence platforms including Volza and ImportYeti, no recorded exports or customs declarations currently attribute international shipments to SARL HOUKOUL AL JANOUB. This suggests the company is either:

  • Operating purely in the domestic market, or
  • Exporting under distributor networks or third-party labeling

No financial statements or revenue data are publicly available.

Target Customers

The company's likely customer base includes:

  • Retail supermarket chains across Algeria
  • Regional food wholesalers and distributors
  • Hospitality and food service clients such as hotels and caterers

Participation in local and regional trade fairs indicates an intention to expand presence and connect with B2B buyers and international food distributors.

Digital and Brand Presence

There is no official website or active social media platform for SARL HOUKOUL AL JANOUB currently verified online. This indicates either:

  • A business-to-business operational focus with minimal consumer-facing marketing, or
  • A nascent stage in digital adoption

Efforts to expand branding and online visibility could significantly improve market reach and stakeholder trust.

Strategic Outlook

SARL HOUKOUL AL JANOUB operates within a high-potential Algerian agro-processing landscape, where the government continues to invest in import substitution and local value chain strengthening. With increased transparency and digital engagement, the company could leverage:

  • Growing domestic consumption
  • Regional trade within Maghreb and Sahel
  • Halal food export markets

The company’s participation in trade shows and buyer expos may be part of a broader strategy to modernize operations, establish new buyer relationships, and scale manufacturing capabilities to meet both national and international demand.