SECOM ONIX IMPEX SRL, operating under the consumer brand Onix, is a leading Romanian producer and distributor of spices, food flavorings, baking ingredients, and seasonal culinary products. Headquartered in Voluntari, Romania, the company plays a prominent role in the domestic food ingredients market and continues to expand across Eastern European and EU food manufacturing and retail sectors.
Company Overview
Founded with a mission to supply high-quality, affordable culinary ingredients to both households and professional kitchens, SECOM ONIX IMPEX has become a reliable partner in the Romanian spice and food additives industry. The company is recognized for combining traditional Eastern European flavors with modern manufacturing standards, offering a wide product range under its proprietary Onix brand.
Product Portfolio
SECOM ONIX IMPEX produces and supplies a comprehensive selection of food ingredients, tailored to meet the needs of both B2B and B2C segments. Their product categories include:
1. Culinary Spices
- A broad assortment of single spices and spice blends
- Ground and whole spice varieties such as paprika, pepper, cumin, coriander, bay leaves, and mustard seeds
- Popular in both retail spice sachets and foodservice bulk packaging
2. Food Flavorings
- Natural and artificial food flavorings for baking and cooking applications
- Includes essences like vanilla, lemon, almond, and rum
- Suitable for use in cakes, pastries, dairy products, and confectionery
3. Pastry & Confectionery Ingredients
- Vanilla sugar, cocoa powder, baking powder
- Professional-use ingredients such as stabilizers, thickeners, and colorants
- Frequently used in Eastern European desserts and traditional bakery items
4. Herbal Teas
- Natural herbal tea blends including chamomile, mint, linden, and elderflower
- Offered in filter bags and loose-leaf formats
- Appeals to wellness-conscious consumers seeking caffeine-free alternatives
5. Seasonal and Decorative Items
- Egg dye kits and Easter-themed decorative items
- Widely distributed during Orthodox Easter across supermarkets and convenience stores
These diverse product lines make SECOM ONIX IMPEX a one-stop supplier for food ingredients and festive culinary aids.
Production and Quality Assurance
SECOM ONIX IMPEX maintains a production facility equipped for:
- Automated blending and filling lines for spices and powders
- Flavor emulsion and liquid bottling units
- Food-grade packaging lines for sachets, bottles, and retail cartons
The company enforces rigorous quality control procedures, including:
- Batch traceability and ingredient verification
- Compliance with EU food safety regulations and Romanian national standards
- In-house and third-party microbiological testing
All packaging is labeled in accordance with EU food labeling laws, and allergen and additive disclosures are strictly maintained.
Brands and Packaging
All products are marketed under the Onix brand, which is widely available in:
- Supermarkets and hypermarkets across Romania
- Traditional retail shops and marketplaces
- Foodservice distributors and baking supply wholesalers
The company offers a variety of packaging formats including single-use sachets, bulk packs, PET bottles, and eco-friendly cartons.
Market Position and Distribution
SECOM ONIX IMPEX holds a solid position within Romania's FMCG sector, especially in the culinary and seasonal segments. Key distribution channels include:
- National chains such as Carrefour, Auchan, Mega Image
- HORECA sector suppliers and bakeries
- Specialty stores focused on Eastern European foods
- Export markets in neighboring countries including Moldova, Bulgaria, and Hungary
The brand’s affordability, reliable quality, and familiarity among Romanian consumers have enabled continued market penetration and customer loyalty.
Strategic Initiatives and Future Growth
SECOM ONIX IMPEX is actively investing in:
- R&D for clean-label and organic-certified products
- Expansion of the herbal tea line in response to health and wellness trends
- Introduction of gluten-free and vegan-friendly options
- Adoption of biodegradable and recyclable packaging materials
The company is also exploring export market growth across Europe and the Middle East, targeting diaspora communities and ethnic retailers with traditional Romanian ingredient formats.
Sustainability and Ethical Sourcing
While primarily a regional SME, SECOM ONIX IMPEX emphasizes:
- Responsible sourcing of herbs and spices from traceable farms
- Waste reduction in packaging and processing
- Use of local Romanian agricultural inputs where possible to reduce transportation emissions
These practices reflect growing consumer and regulatory expectations for ethical and sustainable food production.
Conclusion
Through consistent product quality, localized brand recognition, and a broad portfolio of food essentials, SECOM ONIX IMPEX SRL has positioned itself as a trusted partner in Romania’s food manufacturing and culinary retail landscape. With ambitions to grow internationally and diversify into health-conscious and sustainable product lines, the company continues to evolve in alignment with global food trends while maintaining its roots in traditional Romanian flavors.