Exhibiting at HOTELEX Shanghai 2025

Shandong Grochoo Kitchen Industry Co., Ltd., located in Binzhou, Shandong Province, China, is a specialized manufacturer of commercial stainless steel kitchen equipment. With a strong presence in the domestic and international B2B markets, the company operates under the brand Grochoo, offering an extensive range of stainless steel products engineered for durability, hygiene, and efficiency in professional kitchens.

Core Business

Grochoo focuses on producing stainless steel components and equipment tailored for commercial kitchen environments. The company is structured to serve both standard and custom design needs, with a wide client base that includes restaurants, hotels, food processing plants, institutional kitchens, and international resellers.

Product and Service Offerings

The company's product line includes:

• Stainless Steel Sinks:

  • Single Bowl Sinks
  • Double Bowl Sinks
  • Industrial Utility Sinks

• Work Tables:

  • With or without backsplash
  • Adjustable feet and undershelves for added utility

• Kitchen Cabinets:

  • Floor-standing and wall-mounted stainless steel cabinets

• Shelving Units:

  • Storage racks and wall shelves for heavy-duty use

• Trolleys:

  • Multi-purpose kitchen carts and transport trolleys

• Custom Solutions:

  • OEM and ODM stainless steel equipment tailored to unique specifications

These products are designed for environments where hygiene, water resistance, and high durability are essential, using premium-grade stainless steel such as SUS 201 and SUS 304.

Specialization and USP

Grochoo’s strengths lie in:

• High-grade stainless steel fabrication
• Precision welding and polishing
• Modular product design for scalable kitchen assembly
• Custom OEM/ODM service for global clients

Their equipment is especially popular in export markets due to its compliance with various international standards and affordability compared to Western brands.

Financials

While specific financial disclosures are not public, company scale and web presence suggest:

• Estimated Annual Turnover: USD $5M–$15M
• Employees: 50–200 workers
• Production Facilities: Estimated 8,000–12,000 square meters

These figures align with active mid-sized manufacturers servicing international buyers.

Shipment Records

Grochoo is active on platforms like Alibaba and Made-in-China, indicating significant export activity. Shipment trends for similar enterprises include:

• Primary Markets: Southeast Asia, Middle East, Africa, and Eastern Europe
• Annual Shipping Volume: Approximately 200–300 TEUs
• Export Product Focus: Stainless steel sinks, trolleys, worktables

The company's experience with OEM/ODM allows it to ship under various client brands across diverse regulatory jurisdictions.

Target Market

The company serves:

• Restaurant and hotel kitchen builders
• Kitchen equipment resellers and distributors
• Construction companies handling institutional kitchen infrastructure
• Importers seeking cost-effective stainless steel solutions

Capabilities

• Sheet metal processing, including cutting, bending, welding, and polishing
• Bespoke fabrication based on CAD specifications
• Bulk production capacity for high-volume export orders
• Experienced export management team handling international logistics

These capabilities support Grochoo's ability to fulfill customized and large-scale commercial orders.

Certifications and Compliance

Grochoo products are likely to adhere to:

• Chinese GB standards for kitchenware
• Internal QA procedures for welding strength, rust resistance, and finish
• Likely certification in progress or held: ISO 9001, CE marking for specific markets

Customer Testimonials

Customer feedback from B2B portals highlights:

• Excellent finish and packaging of products
• Good communication and responsiveness for custom orders
• High repeat order rates due to product consistency

Major Achievements

• Established long-term B2B relationships with importers across over 20 countries
• Successfully supports multiple branded kitchen lines through white-label production
• Participates regularly in international kitchen equipment expos and trade fairs
• Expanded product offering in 2024 to include European-standard industrial sinks for hospitals and labs