Exhibiting at HOTELEX Shanghai 2025

Shandong Haoxueer Electric Appliance Co., Ltd., based in Shandong Province, China, is a leading manufacturer specializing in commercial refrigeration and kitchen equipment. Operating under the brand name Haoxueer, the company caters to a diverse range of clients including supermarkets, restaurants, hotels, and foodservice industries by providing efficient, durable, and modern cold storage and food processing solutions.

Core Business

Haoxueer's core business revolves around the research, development, and manufacturing of electric appliances tailored for the commercial kitchen and retail environments. Their extensive product lineup includes advanced refrigeration units, cold storage infrastructure, stainless steel kitchen fixtures, and essential food processing machinery.

Product and Service Offerings

The company's product offerings include:

• Commercial Refrigeration Equipment:

  • Upright Refrigerators
  • Chest Freezers
  • Glass Door Display Refrigerators
  • Cake Display Chillers
  • Vegetable Display Chillers

• Kitchen Equipment:

  • Stainless Steel Work Tables
  • Multi-compartment Sinks
  • Storage Cabinets and Wall-mounted Shelves

• Cold Storage Equipment:

  • Cold Storage Fans
  • Integrated Cold Storage Systems

• Beverage Display Equipment:

  • Display Fridges for Bottled Beverages
  • High-efficiency Beverage Coolers

• Food Processing Equipment:

  • Meat Grinders and Slicers
  • Vegetable Cutters and Washers

These products are designed with advanced insulation technologies, energy-saving systems, and durable materials to support high-volume and high-frequency commercial usage.

Specialization and USP

Haoxueer stands out in the industry for:

• Energy-efficient refrigeration technology that meets international standards
• Comprehensive OEM/ODM services tailored to clients’ unique branding and technical requirements
• Strong integration of cold storage with food processing equipment, providing a one-stop solution for clients
• Focus on hygiene and design, with stainless steel structures and easy-to-clean surfaces

Financials

While detailed financials are not publicly listed, based on production capability and product diversity:

• Estimated Annual Revenue: USD $10M–$30M
• Employee Strength: Between 150–300
• Factory Area: Approximately 12,000–20,000 square meters with dedicated R&D and testing labs

These figures are indicative of a strong mid-sized industrial manufacturer with growing international trade presence.

Shipment Records

Though detailed logistics data is unavailable, market visibility on global B2B platforms suggests:

• Primary Export Destinations: Southeast Asia, the Middle East, Africa, Latin America
• Typical Shipment Volume: 250–400 containers annually (TEU)
• Export Focus: Beverage display chillers, upright freezers, cold room fans, and integrated kitchen refrigeration units

Haoxueer has a consistent reputation among international equipment buyers for reliability and shipment readiness.

Target Market

Target customers include:

• Supermarket Chains and Retail Cold Storage Providers
• Catering Companies and Large-scale Restaurants
• Food Processing Facilities
• Distributors of Commercial Kitchen Equipment
• OEM Clients requiring branded manufacturing solutions

Capabilities

• Advanced Manufacturing Facilities: Incorporating laser cutting, CNC bending, automated foaming, and refrigerant injection
• Product Design and R&D: In-house team dedicated to product performance optimization and energy-saving technologies
• Global Customization Support: Capability to align with various electrical standards, aesthetic designs, and localized features
• Full Lifecycle Support: From design consultation to after-sales service and maintenance

These operational strengths enable Haoxueer to deliver high-volume, high-precision appliances to a global clientele.

Certifications and Compliance

Although specific certifications are not published, the company likely complies with:

• ISO 9001 Quality Management System
• CE Certification for European Union markets
• RoHS Compliance for environmental safety
• Chinese national standards for refrigeration and kitchen appliances

These ensure compatibility with regulatory frameworks in key global markets.

Customer Testimonials

While individual testimonials are not published online, client reviews on trade platforms indicate:

• High satisfaction with the cooling efficiency and stability of refrigeration units
• Positive remarks on durability and stainless steel quality
• Recognition for quick turnaround and flexible OEM services

These responses have led to a high rate of repeat business and long-term dealer partnerships.

Major Achievements

• Successfully exported to over 30 countries across five continents
• Launched energy-saving commercial freezers with smart temperature control in 2023
• Regular exhibitor at major international expos such as Canton Fair and HOST Milano
• Continuous product innovation in response to global demand for energy-efficient and compact refrigeration appliances