Exhibiting at HOTELEX Shanghai 2025

Shandong Hongtai Electrical Appliance Co., Ltd., headquartered in Laizhou, Shandong Province, China, is a distinguished manufacturer of commercial and industrial refrigeration solutions. Operating under the globally recognized brands Firscool and Hongxiang, the company is a technology-driven enterprise offering a full suite of cold-chain solutions tailored for commercial kitchens, supermarkets, convenience stores, and foodservice applications.

Core Business

Hongtai specializes in the research, development, and production of energy-efficient refrigeration equipment. Its core product lines span multiple sectors, including food retail, catering, hospitality, and specialty applications like wine and ice cream storage. With an emphasis on innovation, design precision, and international quality standards, the company supplies products to over 60 countries worldwide.

Product and Service Offerings

The company manufactures a comprehensive range of refrigeration products, including:

• Commercial Refrigeration Equipment:

  • Upright Refrigerators
  • Chest Freezers
  • Display Refrigerators
  • Beverage Coolers
  • Back Bar Coolers

• Supermarket Refrigeration Equipment:

  • Island Freezers
  • Multideck Display Cabinets
  • Glass Door Freezers

• Kitchen Refrigeration Equipment:

  • Stainless Steel Refrigerators
  • Under-counter Refrigerators
  • Blast Chillers

• Specialty Equipment:

  • Wine Coolers
  • Ice Cream Freezers
  • Salad Counters

Each unit is built with advanced refrigerant systems, corrosion-resistant materials, and ergonomic design, ensuring long-term reliability and compliance with international food safety standards.

Specialization and USP

Key differentiators of Hongtai include:

• Global brand presence through Firscool
• Customization capabilities for retail branding and commercial use cases
• Advanced energy efficiency technologies to reduce operational costs
• Cold-chain integrity through rapid cooling and uniform air circulation systems

Their engineering excellence ensures product stability across diverse climatic conditions, a vital feature for export-oriented deployments.

Financials

While exact revenue figures are not publicly disclosed, industry indicators and global footprint suggest:

• Estimated Annual Revenue: USD $30M–$50M
• Employee Count: 300–500
• Facility Size: Over 30,000 square meters with automated production lines

These numbers align with the company’s scale and export-oriented operational strategy.

Shipment Records

The company maintains robust logistics capabilities with a strong presence in international markets. Based on global trade activity:

• Export Markets: Europe, North America, Middle East, Africa, Southeast Asia
• Annual Shipping Volume: 500–700 containers (TEU)
• Export Highlights: Supermarket refrigeration systems, bar fridges, and OEM units for global brands

Hongtai’s partnerships with global distribution networks enable fast, compliant delivery and support services.

Target Market

Shandong Hongtai serves:

• Supermarket chains and grocery retail networks
• Hotel and restaurant commercial kitchens
• Foodservice distributors and kitchen contractors
• Beverage and dairy product companies
• Private label clients requiring white-label solutions

Capabilities

• End-to-End Manufacturing: Includes R&D, tooling, assembly, and testing
• OEM/ODM Services: Flexible branding and product configuration for global markets
• Sustainable Engineering: Focus on energy-saving and eco-friendly refrigerants
• After-Sales Support: Global service network with training and warranty programs

These capabilities allow Hongtai to provide highly tailored refrigeration systems while ensuring operational longevity and technical compliance.

Certifications and Compliance

The company holds several international certifications, including:

• ISO 9001 Quality Management System
• CE Mark for EU compliance
• CB Certification under the IECEE scheme
• RoHS and REACH Compliance for environmentally safe materials
• ETL and UL Listings for North American safety standards

These affirm its commitment to global regulatory conformity and product safety.

Customer Testimonials

Testimonials and trade reviews often highlight:

• Superior product reliability and cooling performance
• Responsive after-sales service
• Consistent product quality across repeat orders
• Effective custom branding and retail integration

Such reviews have helped the company maintain long-term partnerships with major retailers and kitchen contractors.

Major Achievements

• Exported to more than 60 countries with multiple regional distribution hubs
• Launched next-generation energy-saving multideck chillers in 2024
• Regular exhibitor at global expos including Canton Fair, EuroShop, and NRA Show
• Developed a proprietary low-noise compressor technology for commercial kitchen environments
• Expanded annual capacity to support large-volume supermarket chain deployments across Europe and Asia