Exhibiting at HOTELEX Shanghai 2025

Shandong Luyuan Vipin Dairy Co., Ltd., based in Laiyang, Shandong Province, China, is a leading manufacturer and exporter specializing in organic dairy products and agricultural foods. Operating under the acclaimed brand ZhaoRiWeiPin (朝日唯品), the company has established itself as a pioneer in sustainable and health-conscious food production, combining traditional farming values with modern food processing technologies.

Core Business and Product Portfolio

Luyuan Vipin's product lines are focused on delivering premium quality through organic and natural farming practices. The primary product categories include:

• Organic Dairy Products: The flagship ZhaoRiWeiPin Organic Milk is sourced from grass-fed cows raised under strict organic standards. The company also collaborates with specialty brands to produce co-branded items like the ZhaoRiWeiPin X Yongpu Milk & Coffee beverage, blending pure dairy with artisanal coffee.

• Dairy Beverages: Includes Extended Shelf Life (ESL) milk, designed for prolonged freshness without the need for preservatives. Cold-brewed coffee with milk is also a growing segment, aimed at young, urban consumers seeking convenient, healthy alternatives to traditional soft drinks.

• Organic Agricultural Products: Expanding into vertically integrated farming, Luyuan Vipin also cultivates and distributes organic fruits and vegetables, supporting their vision of a full organic ecosystem and farm-to-table traceability.

Unique Selling Proposition and Core Values

The company's differentiation is built around:

• Certified organic farming practices, ensuring no use of synthetic fertilizers, pesticides, or GMOs.
• Emphasis on animal welfare and natural feeding regimes for dairy cows, improving milk quality and sustainability.
• Integrated product development with boutique beverage and health food brands, providing premium co-branded consumer experiences.
• Full traceability and transparency, leveraging QR code labeling for consumer access to sourcing and quality verification.

This holistic, ethical approach enhances brand trust and positions Luyuan Vipin as a leader in China's organic food movement.

Market Reach and Export Strategy

Although specific revenue data is not publicly disclosed, the company’s strong domestic brand presence and growing international inquiries reflect its expanding market influence. Key performance indicators include:

• Significant domestic distribution through organic supermarkets, premium grocery chains, and e-commerce platforms.
• Export ambitions targeting Southeast Asia, Japan, and Europe, where demand for organic dairy and functional drinks continues to rise.
• Early success in penetrating institutional buyers and boutique retailers abroad through co-branded product lines.

Export and Shipment Insights

Trade data indicates that Shandong Luyuan Vipin Dairy is ramping up international operations:

• Export products focus on ESL dairy beverages and organic milk variants, with controlled cold-chain logistics to maintain freshness.
• Partnerships with overseas wellness brands and organic distributors have led to pilot exports to Japan and Malaysia.
• Current export volume is smaller in scale but backed by high repeat order rates and positive health certification compliance.

These developments signal a strategic pivot toward premium global markets.

Target Market Segments

Luyuan Vipin serves a diversified yet niche-focused consumer base:

• Health-conscious individuals and families
• Urban professionals seeking premium RTD dairy beverages
• Organic and specialty food retailers
• Institutional food service providers in health and wellness sectors
• Export distributors focused on organic product portfolios

Its co-branded offerings are particularly resonant in markets seeking authenticity, sustainability, and high-end convenience.

Production Facilities and Capabilities

The company operates modern dairy and beverage processing facilities, featuring:

• ESL filling and aseptic packaging systems
• Low-temperature milk processing lines
• On-site organic farming and greenhouse vegetable production
• Cold storage and temperature-controlled logistics hubs

These facilities ensure consistent product quality, safety, and compliance with global food regulations.

Certifications and Regulatory Compliance

To support both domestic and international trade, the company holds:

• China Organic Product Certification (COFCC)
• ISO 22000 Food Safety Management Certification
• HACCP Certification
• FDA and EU Import-Ready Documentation for dairy exports

These certifications affirm the brand’s integrity in food safety, sustainability, and global trade readiness.

Achievements and Industry Recognition

• Named a “Top Organic Dairy Brand” in regional food safety and innovation rankings.
• Collaboration with Yongpu Coffee recognized for merging health and convenience in a single RTD format.
• Ongoing R&D programs funded by local agricultural innovation grants to enhance organic yield and quality.

Shandong Luyuan Vipin Dairy Co., Ltd. is setting new standards in China’s organic dairy and health beverage sectors. By prioritizing sustainability, nutritional value, and transparent sourcing, the company continues to build a loyal consumer base and gain momentum as a reliable supplier in the global premium food and beverage market.