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Exhibiting at HOTELEX Shanghai 2025

3M25
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Commercial Refrigeration Equipment: Saladette Counters, Undercounter Chillers, Pizza Prep Tables, Display Chillers, Counter Chillers, Freezer Cabinets

Shandong Wancheng Electric Appliance Co., Ltd., operating under the brand name "Vcher," is a premier manufacturer of commercial refrigeration equipment based in Laizhou, Shandong Province, China. The company has developed a robust presence in the global market through innovation, reliable product performance, and a strong emphasis on commercial kitchen efficiency.

Core Business and Product Portfolio

Wancheng Electric Appliance focuses exclusively on the design, manufacturing, and export of professional refrigeration units used in the foodservice industry. The company’s primary offerings include:

  • Saladette Counters
  • Undercounter Chillers
  • Pizza Prep Tables
  • Display Chillers
  • Counter Chillers
  • Freezer Cabinets

These products are widely used in restaurants, cafés, hotels, supermarkets, and food preparation zones requiring strict temperature control, high efficiency, and food safety compliance.

Product Design and Innovation

The Vcher brand is recognized for its:

  • Ergonomic and Modular Design: Products are engineered for compact commercial spaces while maximizing storage and workflow.
  • Advanced Refrigeration Technology: Incorporation of energy-efficient compressor systems and eco-friendly refrigerants like R290 for enhanced cooling performance.
  • Durability and Safety: Use of stainless steel interiors and exteriors ensures hygiene and long-lasting resilience under heavy-duty commercial use.

The company continuously updates its product lines based on evolving international standards and consumer feedback.

Manufacturing Infrastructure

Located in Laizhou, a strategic industrial city, Wancheng operates from a modern production base that includes:

  • CNC-driven metal cutting and bending systems
  • Automated foaming and assembly lines
  • Thermal insulation and cooling efficiency testing stations

This infrastructure allows for both standard and customized equipment production at scale, meeting diverse client specifications across global markets.

Global Market and Export Capacity

Shandong Wancheng Electric Appliance has established a steady international footprint, supported by its online presence and participation in global procurement platforms. Key export markets include:

  • North America
  • Southeast Asia
  • Middle East
  • Eastern Europe
  • Africa

Their 2022 product catalogue indicates a strong alignment with U.S. commercial kitchen requirements, reflecting a focus on compliant product lines for regulated markets.

Certifications and Compliance

Although not all certifications are publicly listed, the company’s export activity and target markets suggest likely adherence to:

  • CE Certification for Electrical Safety
  • ISO 9001 Quality Management System
  • ROHS/REACH Standards for Materials Safety

These compliance practices ensure acceptance in regulated markets and support the company’s commitment to international quality benchmarks.

Customer Segments

Vcher-branded refrigeration units cater to:

  • Commercial kitchen designers and installers
  • Restaurant chains and franchises
  • Supermarket chains
  • Foodservice equipment distributors
  • OEM and private-label clients

Their versatile configurations and high reliability make them suitable for both front-of-house display and back-of-house preparation environments.

Strategic Growth and Brand Development

  • Expansion of environmentally friendly R290 refrigeration lines
  • Introduction of region-specific design adaptations (e.g., pizza prep units for Western markets)
  • Increased digital catalog access and customer support

Their latest catalog and sustained global outreach reflect a strategy geared toward scale and international responsiveness.

Summary

Shandong Wancheng Electric Appliance Co., Ltd. is a dynamic and reliable manufacturer of commercial refrigeration equipment serving the global foodservice industry. Through the Vcher brand, the company combines advanced cooling technology, energy efficiency, and modular kitchen design to meet the exacting needs of restaurants, cafés, and retail food environments. With a modern production base, international outlook, and a growing portfolio of compliance-backed products, Wancheng continues to strengthen its position as a trusted supplier in the commercial refrigeration space.