Exhibiting at HOTELEX Shanghai 2025

Shanghai Jingmu International Trade Co., Ltd. is a Shanghai-based enterprise dedicated to the import and export of high-quality coffee beans from around the world. Established with the vision to connect Chinese roasters and retailers with premium green coffee from top-producing countries, the company has carved a niche for itself in China's growing specialty coffee market.

Core Business and Product Portfolio

Jingmu Coffee focuses on sourcing, trading, and distributing specialty-grade green coffee beans. The company maintains a curated portfolio of origins and processing styles tailored to artisanal roasters and premium café chains.

Key Product Segments:

• Green Coffee Beans:
  • Yunnan AA Red Wine Natural – a local specialty processed using a red wine fermentation technique.
  • Jamaica Blue Mountain No.1 Clifton Estate Washed – one of the most sought-after premium beans globally.
  • Ethiopia Yirgacheffe Natural – renowned for floral aroma and fruity undertones.
  • Colombia Supremo Washed – balanced flavor profile preferred by large roasters.
• Decaffeinated Options: EA-Decaf processed beans from Colombia, retaining full flavor without caffeine.
• Processing Techniques: Includes wet-hulled, honey-processed, and sun-dried methods to suit different roast profiles and customer preferences.

Unique Selling Proposition (USP)

The company stands out for its:

• Direct relationships with origin farms, allowing full traceability and quality control.
• Special focus on Chinese-origin coffees, particularly Yunnan beans processed using innovative fermentation techniques like the red wine method.
• Capacity to supply small-lot microlots and rare beans for boutique roasters.
• Commitment to sustainability by partnering with farms that follow ethical labor and environmental practices.

Market Presence and Client Base

Jingmu Coffee serves a growing network of:

• Specialty roasters across major Chinese cities including Shanghai, Beijing, Chengdu, and Shenzhen.
• Independent and chain cafes.
• E-commerce platforms such as Taobao, where it maintains a flagship store.

The company has built exclusive supply partnerships with several boutique roasters in Asia and has also begun exploring export opportunities to neighboring markets like South Korea and Japan.

Trade Performance

As per trade activity insights, the company has handled more than 80 shipments annually of green coffee beans, with the largest volumes originating from Ethiopia, Colombia, and China’s Yunnan Province. Jingmu maintains a temperature-controlled storage facility in Shanghai to ensure optimal bean preservation.

Key clients include:

• Artisan roasters and premium café brands
• E-commerce-driven micro roasters
• Coffee competition entrants and trainers

Operational Capabilities

• Dedicated cupping lab in Shanghai for quality grading and tasting
• Multilingual sourcing team for dealing with origin suppliers
• Traceability systems for batch-level transparency
• Small-lot and bulk container logistics

Certifications and Compliance

While no formal certifications such as Fairtrade or Organic are listed on public records, Jingmu Coffee collaborates with farms that adhere to sustainable cultivation and ethical labor standards. All imports are compliant with Chinese food safety and customs regulations.

Financial and Business Insights

Though privately held and without publicly available financials, industry benchmarking and shipment volumes suggest that Jingmu Coffee operates within the USD 3–5 million annual revenue bracket. The consistent growth in China’s specialty coffee consumption supports the company's upward trajectory.

Key Achievements

• Introduced Red Wine Processed Yunnan coffee to national competitions and specialty roaster circuits.
• Built a recognizable brand on Taobao and other local platforms despite a niche B2B product.
• Featured in Chinese specialty coffee industry trade shows and barista championship circuits.

Shanghai Jingmu International Trade Co., Ltd. is at the forefront of specialty coffee trading in China, bridging the gap between origin farms and next-generation roasters with transparency, variety, and deep coffee expertise.