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Exhibiting at HOTELEX Shanghai 2025

7.1G62
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Food and Beverage Equipment: NA

Refrigeration Equipment: NA

Packaging Equipment: NA

Shanghai Jiqi Intelligent Equipment Co., Ltd., operating under its brand name Joyorun, is a China-based manufacturing company specializing in the development and production of intelligent food processing and packaging machinery. Headquartered in Shanghai, the company is positioned to serve the dynamic needs of modern food manufacturers and processors with an emphasis on automation, efficiency, and hygienic design.

Core Business and Product Offerings

Although detailed product catalogs are not publicly available, Shanghai Jiqi Intelligent Equipment Co., Ltd. is broadly recognized in industry references as a manufacturer of intelligent equipment for the food and beverage sector. The company likely develops solutions in the following domains:

  • Food and Beverage Equipment: Presumed to include automated cooking systems, blending and mixing machines, and portioning systems.
  • Refrigeration Equipment: Chillers and cold storage systems designed for food preservation and processing environments.
  • Packaging Equipment: Intelligent packing lines integrating weighing, sealing, and labeling technologies to streamline food packaging operations.

The company’s emphasis on “intelligent” solutions suggests incorporation of digital controls, PLC systems, and potentially IoT-enabled monitoring across its machinery range.

Brand Identity – Joyorun

The brand Joyorun is linked to Shanghai Jiqi’s core business identity and likely represents a line of their proprietary or signature products. While limited brand documentation exists in public records, the brand is referenced in domestic Chinese procurement listings and technical supplier platforms.

Market and Clientele

Shanghai Jiqi Intelligent Equipment primarily serves the domestic Chinese food manufacturing market, with growing interests from Southeast Asia based on localized industry forums. Its customers are expected to include:

  • Mid to large-scale food processing factories
  • Central kitchens for restaurant chains
  • Meal kit preparation companies
  • Beverage production lines

Due to the presumed customization of its equipment, the company is likely favored by operations requiring tailored automation and high-throughput machinery.

Capabilities and Infrastructure

Though infrastructure specifics are scarce, based on standard industry practice for similar-scale manufacturers in Shanghai, the company likely operates:

  • A fabrication facility with CNC machining, metalwork assembly, and control system integration
  • R&D labs focused on mechanical and automation design
  • Quality control units for testing machinery in compliance with national food safety and mechanical standards

Financial Performance and Trade Activity

Due to the lack of public data, verified financial figures and trade records are currently unavailable. However, the company's continued presence across procurement platforms and B2B marketplaces suggests active participation in industrial supply chains. The brand Joyorun appears in listings for industry fairs and domestic government procurement contracts.

Regulatory Compliance and Certification

Shanghai Jiqi Intelligent Equipment Co., Ltd. would be required to adhere to the following, though verification from official registries is not currently available:

  • China Compulsory Certification (CCC)
  • Machinery Safety Compliance under GB standards
  • Potential CE Certification for export-capable units

Absence of online brochures or certification documentation limits the ability to confirm these credentials at this stage.

Strategic Positioning

By aligning with automation trends in food manufacturing, and branding itself under Joyorun, the company aims to capture demand for:

  • Smart factory solutions
  • Labor-reducing food processing systems
  • HACCP-compliant hygienic design

The combination of presumed modular designs and scalable capacity positions the company to serve both mass production lines and niche food processors.

Challenges and Visibility

The company’s low digital footprint, including the lack of an official website or accessible brochures, presents a challenge in evaluating its international readiness. However, the domestic visibility and brand mentions indicate a reliable footprint in local industrial circles.

Shanghai Jiqi Intelligent Equipment Co., Ltd., under the Joyorun label, offers potential as a regional leader in intelligent food machinery, provided further transparency and global outreach measures are established.