Shanghai Niu Niu Coffee Equipment Co., Ltd. is a specialized manufacturer and solution provider in the coffee equipment and foodservice technology space. Based in Shanghai, China, the company offers a comprehensive portfolio of espresso machines, grinders, food processing devices, refrigeration units, and water treatment systems. Known for its proprietary brands “CAFE NIU NIU” and “特渴能”, Niu Niu supports the entire coffee business lifecycle—from setup and equipment supply to maintenance, rental, and consulting services.
Company Overview
Shanghai Niu Niu Coffee Equipment Co., Ltd. integrates product manufacturing, retailing, service, and consultancy under one umbrella. As a growing force in China’s specialty coffee and professional appliance market, the company operates a dynamic model that serves coffee chains, independent cafés, restaurants, and commercial kitchen operators throughout China and select global markets.
Core Business
Niu Niu’s operations are centered around:
- Manufacturing and retail of professional coffee equipment
- Multi-category food and beverage equipment solutions
- Rental and maintenance programs for commercial appliances
- Consulting services for business development and operations in coffee retail
This makes Niu Niu an end-to-end partner for entrepreneurs and corporations in the café and foodservice industry.
Products & Services
Coffee Equipment:
- Espresso Machines – Semi-automatic and fully automatic models
- Coffee Grinders – High-speed burr grinders with programmable settings
- Brewing Devices – Drip brewers, pour-over kits, and accessories
Other Equipment Solutions:
- Electric Food Processors – Mixers, blenders, and food prep tools
- Refrigeration Units – Commercial coolers and kitchen chillers
- Gas-Liquid Separation Systems – Water purification and filtration units
Services:
- Equipment Rental – Short and long-term leasing of coffee machines
- Maintenance Contracts – On-site servicing and parts replacement
- Enterprise Consulting – Location planning, operational strategy, workflow optimization
Additional Product Categories:
- Household Appliances & Office Supplies
- Electronic Accessories and Software Tools
Niu Niu offers modular service packages that combine hardware supply with after-sales support and consultancy.
Specialization & Unique Selling Proposition (USP)
Niu Niu’s USP is built around its dual focus on product and service. Key specializations include:
- All-in-one equipment sourcing for new café setups
- Proprietary product lines (CAFE NIU NIU & 特渴能) developed for Chinese and regional coffee markets
- Flexible rental models that lower the barrier to entry for startups and pop-up cafés
- Consulting integration, offering a one-stop solution from machine installation to business operations
Niu Niu differentiates itself by offering complete café systems—hardware, design input, workflow consulting, and on-call maintenance.
Export & Shipment Records
While primarily a domestic market player, Shanghai Niu Niu has registered international interest from:
- Southeast Asia
- Middle East
- Africa
B2B e-commerce platforms suggest annual exports of 50–100 units of coffee equipment to international buyers, mainly through distributor networks.
Target Markets
- Specialty Coffee Shops
- Café Chains and Boutique Roasters
- Restaurant and Hotel Foodservice Divisions
- Food Trucks and Kiosk-Based Beverage Startups
- Equipment Distributors and Retailers
The company targets both mature businesses and first-time entrepreneurs with scalable hardware and service options.
Capabilities
- Full product assembly lines in Shanghai
- R&D center for customized machine development
- Logistics and on-site installation support within China
- After-sales network covering major cities via mobile technician teams
Niu Niu also supports co-branding and white-label manufacturing for international clients.
Certifications & Compliance
- China Compulsory Certification (CCC) for electrical appliances
- Product testing for food-contact safety
- In-house quality audits and service documentation for every product line
Niu Niu's adherence to domestic safety protocols and export requirements ensures reliability and legal compliance.
Client Feedback
Feedback from cafés and retail chains highlight:
- Affordability and quality balance
- Strong after-sales responsiveness
- Good product uptime and reliability in high-traffic environments
Niu Niu’s rental and service models have made it popular among cost-conscious startups and brands undergoing regional expansion.
Major Achievements
- Launched proprietary café machine line under the CAFE NIU NIU brand
- Established presence in over 1000 coffee retail locations in China
- Developed service contracts with chain operators and franchise brands
- Recognized in local trade shows as an innovative equipment service provider
