Exhibiting at HOTELEX Shanghai 2025

Shanghai Qiangan Foodservice Equipment Co., Ltd, operating under the brand name Bakers Rock, is a leading Chinese manufacturer and exporter of high-performance foodservice equipment, specializing in advanced commercial pizza ovens. Based in Shanghai, the company has emerged as a trusted name in the foodservice manufacturing industry, serving international markets with precision-engineered products and customized solutions.

Company History and Business Overview

Established with a clear focus on professional-grade cooking solutions, Shanghai Qiangan Foodservice Equipment Co., Ltd has positioned itself as an expert in pizza oven innovation, combining Italian design elements with robust Chinese manufacturing capabilities. The company operates a fully integrated production facility with R&D, testing, assembly, and quality control units located in Shanghai.

Product Offerings

The company specializes in a wide range of foodservice equipment, particularly ovens designed for high-volume commercial kitchen operations:

• Conveyor Pizza Ovens

  • Electric Impingement Oven
  • Gas Impingement Oven
  • Stone Conveyor Oven

• Deck Ovens

  • Single and multi-layer configurations suitable for baking and grilling

• Dome Ovens

  • Traditional dome ovens for artisan-style pizza baking

• Pizza Utensils

  • Pizza pans
  • Pizza peels and tools

Each product line is optimized for energy efficiency, even heat distribution, and user-friendly operation, catering to global pizzerias, food chains, and gourmet restaurants.

Specialization and Unique Selling Proposition

Bakers Rock is renowned for its impingement oven technology, which increases baking speed by over 25% compared to conventional ovens. Its conveyor systems ensure uniform cooking, while customized temperature and belt speed controls enable versatile cooking options for various cuisines beyond pizza.

The company provides OEM and ODM services to global clients, offering private labeling, product customization, and regional compliance support. This adaptability makes it a top choice for foodservice businesses seeking tailored cooking equipment.

Financial Insights and Operations

While private financials are not publicly disclosed, Shanghai Qiangan demonstrates robust export-driven growth. According to its verified Alibaba and Made-in-China profiles, the company has achieved:

• Annual export value exceeding USD 3 million
• Shipments to over 35 countries, including the U.S., Australia, UAE, and Italy
• Participation in global trade exhibitions like the Canton Fair and HostMilano

These indicators reflect a financially stable and internationally competitive operation.

Export and Shipment Records

Based on third-party trade platforms such as ImportYeti and Volza:

• The company records an average of 8-12 international shipments per month
• Largest markets: North America, Middle East, Southeast Asia
• Typical shipment value ranges between USD 10,000 to USD 50,000 per order

Frequent buyers include hospitality chains, food distributors, and kitchen equipment wholesalers.

Target Market

Shanghai Qiangan targets professional kitchens, particularly:

• Pizzerias and pizza chains
• Hotels and restaurants
• Commercial foodservice operators
• Catering companies

Their products are tailored for businesses requiring consistent high-volume output with minimal operational complexity.

Capabilities

• R&D-led custom oven design
• In-house manufacturing and quality control
• Certified electrical and gas safety standards (CE certified)
• Professional customer support team offering pre-sale and after-sale services
• Flexible production capacity for both small batches and bulk orders

Certifications and Compliance

• CE Certification for all electric and gas ovens
• Compliance with RoHS and food-grade material standards
• Export approvals for Europe, Australia, and North America

These certifications reinforce the company’s commitment to safety and quality across its product range.

Customer Feedback

Positive reviews across Alibaba and international B2B platforms highlight:

• Excellent product durability and performance
• Quick response times from the sales and technical team
• High satisfaction with product customization and packaging

Many international customers have become repeat buyers, underscoring the company’s strong service delivery.

Achievements

• Recognized as a Top Supplier on Alibaba for commercial ovens
• Exclusive OEM supplier to regional pizza chains in Southeast Asia
• Selected exhibitor at multiple international trade expos
• Continuous R&D investment leading to annual product line upgrades

Shanghai Qiangan Foodservice Equipment Co., Ltd stands as a high-value manufacturer in the global commercial kitchen equipment market. Through product innovation, consistent quality, and responsive service, it continues to expand its global footprint while supporting the growth of food businesses worldwide.