Product Offerings
Products:
Baked Goods: Mooncakes, Butterfly Pastries, Cookies, Chinese Pastries
Steamed Foods: Various Steamed Snacks
Shanghai Xinmai Food Industry Co., Ltd. is a leading manufacturer of traditional and innovative Chinese baked goods, based in Shanghai, China. With a diverse product portfolio and strong OEM/ODM capabilities, Xinmai has emerged as a preferred supplier for both domestic and international customers seeking authentic, high-quality pastries.
Company Background
Founded in the vibrant city of Shanghai, Shanghai Xinmai Food Industry Co., Ltd. operates under a philosophy rooted in craftsmanship, innovation, and health. The company specializes in blending traditional Chinese baking techniques with modern culinary innovations to serve a wide range of markets. Xinmai is known for producing items that retain authentic flavors while appealing to evolving consumer tastes.
Core Business
Xinmai focuses primarily on the development, manufacturing, and private-label supply of Chinese-style pastries and baked snacks. It provides comprehensive OEM and ODM services, making it a valuable partner for brands looking to launch or expand bakery product lines.
Product and Service Offerings
The company’s extensive product lineup includes:
-
Baked Goods
- Mooncakes – Including lava center variants, a modern twist on a classic favorite
- Butterfly Pastries – A popular traditional snack reimagined with artistic design
- Cookies and Chinese Pastries – Such as salted egg yolk puffs, lotus paste buns, and more
-
Steamed Foods
- Custom-developed steamed snacks reflecting regional flavor profiles
-
OEM/ODM Services
- Tailored product development
- Customized branding and packaging
- Small-batch and mass production capabilities
Xinmai’s manufacturing standards support complex customization while ensuring consistent product quality across all batches.
Specialization and Core USP
The unique value proposition of Shanghai Xinmai lies in its:
- Mastery of traditional baking arts
- Innovative R&D for modern product adaptations (e.g., lava mooncakes, 3D pastries)
- In-house branding as well as private-label production under strict food safety protocols
These qualities have positioned Xinmai as a go-to solution for retailers and foodservice operators seeking distinctive Chinese pastries.
Financial and Operational Strength
While detailed financial figures are not publicly available, the company operates multiple brands including Xinmai, Oushimai, and Migell, and serves a broad customer base. Its inclusion of both hotline and landline contact services and a well-maintained official website reflects a structured business setup aimed at high-volume and customized orders.
Shipment Records
Public shipment data is limited. However, Xinmai’s OEM/ODM orientation and multilingual product website indicate active participation in cross-border supply chains, likely targeting Southeast Asian, East Asian, and possibly North American markets with demand for Asian bakery products.
Target Market
Shanghai Xinmai serves both B2B and B2C segments:
- Supermarket chains and retail stores
- E-commerce brands looking to offer premium bakery goods
- Foodservice and hospitality sectors
- Overseas Chinese communities and Asian food distributors
Capabilities
Xinmai’s production capabilities include:
- High-efficiency automated baking lines
- Small-lot batch processing for customized products
- Comprehensive food safety management including cold chain storage and delivery systems
Certifications and Compliance
While specific certifications such as ISO, HACCP, or BRC are not publicly listed, the company’s professional presentation and market activity suggest compliance with local Chinese food safety regulations, and likely adherence to export requirements for specific markets.
Customer Testimonials
Although no direct testimonials are published, Xinmai’s prominence in OEM/ODM circles and long-standing operation indicate a track record of customer satisfaction, especially in brand development and consistency in bulk orders.
Major Achievements
- Successfully launched and operated three house brands: Xinmai, Oushimai, and Migell
- Developed trending products such as lava mooncakes and 3D butterfly pastries
- Established a solid manufacturing reputation supporting both premium and mass-market bakery brands
Shanghai Xinmai Food Industry Co., Ltd. combines heritage with innovation, delivering authentic Chinese pastries with global appeal through advanced manufacturing and deep culinary expertise.