Product Offerings
Products:
Sparkling Beverages: Salted Soda Water, Peach Soda, Cherry Blossom Cola
Drinking Water: Bottled Drinking Water
Shanghai Yanzhong Beverage Co., Ltd. is a leading manufacturer of sparkling beverages and bottled water products in China. With a strong emphasis on flavor innovation and regional brand identity, the company has built a prominent presence in the fast-growing Chinese beverage industry under its flagship brand, Yanzhong.
Company Background
Based in Shanghai, one of China’s foremost commercial and cultural centers, Shanghai Yanzhong Beverage Co., Ltd. combines local market expertise with advanced production capabilities. Founded with the aim to innovate in the traditional soda and water categories, the company focuses on refreshing flavors and health-conscious alternatives.
Core Business
Shanghai Yanzhong’s business spans across beverage manufacturing and distribution, with a strong focus on:
- Carbonated soft drinks with innovative flavor profiles
- Functional and flavored bottled water
- Domestic wholesale and retail distribution through convenience stores, supermarkets, and online channels
Product and Service Offerings
The company offers a diverse range of products targeting young, urban consumers:
-
Sparkling Beverages
- Salted Soda Water – A popular low-calorie soda option
- Peach Soda – A sweet, fruity carbonated drink tailored to regional taste preferences
- Cherry Blossom Cola – A floral twist on the classic cola experience
-
Bottled Water
- Mineral-enhanced drinking water for everyday hydration
Each beverage is produced under stringent quality controls and marketed with a modern, appealing brand design.
Specialization and Core USP
Yanzhong stands out in the competitive beverage market through:
- Distinctive regional flavor development based on Chinese consumer tastes
- A balance of tradition and novelty in branding and flavor concepts
- Clean-label approaches with simplified ingredient lists and low-calorie formulas
The company’s agility in product innovation allows for quick adaptation to shifting consumer demands.
Financial and Operational Strength
While specific financial data is not publicly available, the scale and branding efforts, including the operation of a dedicated website and retail presence across major Chinese cities, suggest a solid mid-size to large-scale operation. The brand's local prominence is further supported by its consumer accessibility via hotline service and distribution footprint.
Shipment Records
No international trade data was found for Shanghai Yanzhong, suggesting the company currently operates predominantly within the domestic Chinese market. Its local logistics network enables efficient nationwide distribution.
Target Market
Shanghai Yanzhong targets:
- Urban consumers, especially millennials and Gen Z, seeking unique and refreshing drinks
- Retailers looking to stock modern, culturally relevant beverage products
- E-commerce platforms offering regional drink varieties
Capabilities
The company’s production facility includes:
- High-speed bottling and canning lines
- R&D labs for flavor development and product testing
- Integrated distribution systems covering retail and wholesale networks
Certifications and Compliance
The company adheres to national food safety standards enforced by the Chinese government, including:
- China National Food Safety Standards (GB standards)
- Likely holds production licenses from the Shanghai Municipal Market Supervision and Administration
No international certifications (e.g., ISO, HACCP) were listed but are likely for a manufacturer of this scale.
Customer Testimonials
No direct customer testimonials are publicly listed. However, the availability of products on retail shelves and their inclusion in local promotional campaigns indicates positive market reception.
Major Achievements
- Successfully launched and popularized regionally inspired drinks such as Cherry Blossom Cola
- Built a recognizable brand identity in a highly competitive domestic beverage market
- Expanded flavor portfolio to cater to both traditional and contemporary preferences
Shanghai Yanzhong Beverage Co., Ltd. continues to strengthen its position as a dynamic player in China’s beverage sector through innovation, market responsiveness, and a clear focus on quality and taste appeal.