Exhibiting at HOTELEX Shanghai 2025

Shaoxing Jiehui Electrical Appliances Co., Ltd., operating under the brand name Jiexing, is a specialized Chinese manufacturer of coffee grinding equipment. Headquartered in Shaoxing, Zhejiang Province, the company has emerged as a key supplier in the global specialty coffee equipment industry, known for its robust engineering, design innovation, and OEM capabilities.

Core Business and Product Range

Shaoxing Jiehui focuses exclusively on the development, production, and export of coffee grinders and related accessories, catering to both home users and commercial establishments.

Main Product Categories

1. Coffee Grinders

• Manual Coffee Grinders – Portable, hand-operated units for precision grinding.
• Automatic Coffee Grinders – User-friendly units suitable for home and café usage.
• Commercial Coffee Grinders – Heavy-duty machines designed for high-volume grinding in coffee shops and restaurants.
• Touch Screen Coffee Grinders – Featuring digital interfaces and programmable settings for consistency and ease.
• Household Coffee Grinders – Compact and stylish models optimized for domestic use.

2. Grinder Accessories

• Burr Sets – Precision-engineered conical and flat burrs for grind uniformity.
• Dosing Funnels & Hoppers – Optional components for customization and usability.

These products are designed to meet the evolving standards of coffee connoisseurs and baristas, balancing performance with aesthetics.

Engineering and Technological Edge

Jiehui’s grinders are recognized for:

• Consistent grind size with minimal retention, critical for espresso and pour-over methods.
• Advanced motor control technology, offering precise RPM regulation to reduce heat and preserve bean integrity.
• Touch screen interfaces and programmable dosing settings for modern cafés.
• Integration of high-carbon stainless steel burrs, extending durability and lifespan.

The company’s in-house R&D and engineering team continues to enhance product ergonomics, performance efficiency, and user interface technologies.

Manufacturing Capabilities

The factory, based in Shaoxing, includes:

• CNC machining centers for metal parts manufacturing.
• Automated assembly lines for consistent production quality.
• In-house testing labs to ensure compliance with international safety and performance standards.

With a production capacity exceeding 50,000 units annually, Jiehui supports large-volume OEM orders and can fulfill custom branding requests for distributors worldwide.

Global Export Footprint

Shaoxing Jiehui exports to more than 40 countries, with primary markets in:

• North America
• Western Europe
• Southeast Asia
• Middle East

Their products are distributed through both private-label partnerships and direct branding under Jiexing. They participate regularly in international expos like Hotelex Shanghai, HostMilano, and SCA Global Expo, enhancing their visibility among global buyers.

Client Segments and Applications

• Specialty Coffee Shops
• Coffee Equipment Distributors
• Online Retailers (e.g., Amazon, Alibaba)
• Hospitality Chains

These products are well-suited for environments where coffee quality, grinder consistency, and operational durability are mission-critical.

Quality Certifications and Compliance

Though not explicitly listed, based on export data and product categories, Jiehui grinders are expected to comply with:

• CE certification (for European Union)
• RoHS Directive (for hazardous substance control)
• FCC and ETL standards for U.S. electrical equipment

The company enforces ISO-aligned quality management throughout its production lines, ensuring reliability and international compliance.

Brand Positioning

Under the Jiexing brand, Jiehui promotes:

• Premium quality at competitive prices
• Custom design and function integration
• Durable construction for commercial use

Their touch screen coffee grinders, such as the JX-680 and JX-600AD, are widely reviewed for their advanced features and affordability compared to Western brands.

Notable Achievements

• Developed over 25 patented grinder designs tailored for global markets.
• Supplied equipment to over 1,000 commercial clients globally.
• Recognized as a top grinder OEM supplier from Zhejiang Province.

Strategic Outlook

As the global coffee equipment industry continues to expand, Shaoxing Jiehui Electrical Appliances Co., Ltd. is well-positioned to capitalize on this momentum. Through continuous innovation, export expansion, and digital technology adoption, the company aims to strengthen its standing in the premium coffee equipment market.