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Exhibiting at HOTELEX Shanghai 2025

1.1K46
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Food Flavors: Artificial Pear Flavor, Chicken Flavor Essence, Concentrated Cake Flavor Essence

Flavor Powders: Flavor Powder for Snack Food, Baking Food, Biscuit, Cake, Chips

Juice Syrups: NA

Jams: NA

Shenmu Food Ingredients (SH) Co., Ltd., headquartered in Shanghai, China, is a specialized manufacturer and exporter of food flavorings and aromatic enhancers. Operating under the brand Shenmu, the company serves a wide array of food and beverage producers across Asia and emerging international markets, with a particular focus on powdered and liquid flavor formulations for snacks, baked goods, and processed foods.

Core Business and Product Offerings

Shenmu Food Ingredients focuses on the development and supply of food-grade flavors, catering to the formulation needs of both industrial food producers and artisanal brands.

Main Product Categories

1. Liquid Flavor Essences

  • Artificial Pear Flavor – Used in beverages, dairy products, and candies for fresh fruit notes.
  • Chicken Flavor Essence – Applied in seasoning blends, soups, and snack coatings.
  • Concentrated Cake Flavor Essence – Designed for use in commercial baking operations and packaged cake mixes.

2. Flavor Powders

  • Flavor Powder for Snack Foods – Customized blends for potato chips, crackers, extruded snacks.
  • Flavor Powder for Bakery Products – Used in biscuit and cookie recipes to enhance sweetness and aroma.
  • Multipurpose Flavor Enhancers – Versatile powdered solutions for instant food applications.

Although the company's listings suggest potential offerings in syrups and jams, no concrete data was available to verify these segments.

Production Capabilities and Technical Expertise

Shenmu operates out of a production facility in Shanghai equipped with:

  • Spray drying and blending systems for powdered flavor creation.
  • Liquid compounding units with accurate metering and homogenization controls.
  • Quality assurance labs that conduct GC-MS, sensory, and shelf-life analysis.

The company develops proprietary formulations tailored to client specifications, ensuring flavor stability across pH levels, heat exposure, and storage durations.

Market Segments and Applications

Shenmu’s flavor ingredients are used by:

  • Snack and chip manufacturers
  • Industrial bakeries
  • Instant food brands
  • Processed meat and savory food producers

The company supports both bulk shipments for factories and OEM/private label formats for food ingredient distributors and co-manufacturers.

Export and Distribution

Shenmu exports primarily through B2B platforms like Alibaba, supplying:

  • Southeast Asia
  • Middle East
  • Eastern Europe
  • Latin America

The company offers logistics coordination for international shipping, including documentation for compliance with destination market food safety regulations.

Customization and R&D

Key competitive strengths include:

  • Custom flavor development based on market trends and client needs.
  • Natural and synthetic flavor capabilities, adapting to regulatory and branding requirements.
  • Batch-to-batch consistency and scalable formulas for both small and high-volume clients.

The in-house team collaborates with food technologists to optimize applications for different substrates like starches, fats, and proteins.

Certifications and Compliance

Though specific international certificates such as ISO or FSSC were not listed, based on its export reach and flavor type:

  • Products likely comply with China GB food additive standards.
  • All raw materials are food-grade and traceable, suitable for regulated food production.
  • Safety documentation (MSDS, CoA) is available for most formulations upon request.

Brand Position and Identity

Shenmu is marketed as a value-driven flavor solution provider, known for:

  • Affordability without sacrificing performance
  • Fast customization lead times
  • Diverse flavor portfolio covering sweet, savory, and fruit profiles

The brand appeals to growing food businesses and co-packers looking for flexible ingredient suppliers in the Asia-Pacific region and beyond.

Major Achievements

  • Developed over 100 proprietary flavor formulas in powder and essence form.
  • Built a recurring client base across four continents through e-commerce and B2B exports.
  • Positioned itself as a competitive alternative to global flavor giants for small to mid-sized producers.

Future Outlook

With the rising global demand for convenient, flavorful, and value-oriented food products, Shenmu Food Ingredients (SH) Co., Ltd. is primed for further expansion. Continued investment in flavor innovation, compliance alignment, and global logistics will enhance the company's role in shaping regional and niche food markets.