Exhibiting at HOTELEX Shanghai 2025

Shenyang Popland Drinks Co., Ltd., headquartered in Shenyang, Liaoning Province, China, is a comprehensive food and beverage company engaged in the manufacturing, retail, and franchising of ice cream, frozen desserts, and café-style food products. Operating under well-established brands such as POPLAND, GELATO DI NATURA, and Michelangelo, the company combines Italian gelato artistry with local consumer trends, delivering premium dessert experiences across China and select international markets.

Core Business and Product Portfolio

Shenyang Popland operates a vertically integrated business model encompassing production, retail, and franchising of a wide range of food and drink products.

Main Product Categories

1. Ice Cream and Gelato

• GELATO DI NATURA Series – A premium line of Italian-style gelato known for its creamy texturetural ingredients, and low-fat content.
• Yami Series – Flavor-forward, trend-inspired ice creams targeting younger consumers.
• Beautiful Series – Emphasizes aesthetic presentation with multi-layered textures and vibrant colors, appealing to lifestyle and social media-savvy customers.

2. Frozen Desserts

• Ice Lollies
• Snow Cones
• Ice Cream Bars

These are positioned for both individual retail and B2B distribution to cafés, convenience stores, and franchise outlets.

3. Beverages and Solid Drinks

• Solid Beverages – Includes powdered drink mixes compatible with café preparation environments.

4. Snack Foods and Café Offerings

• Hamburgers and Savory Snacks
• Freshly Brewed Coffee and Espresso
• Signature Drinks and Seasonal Specials

These are served primarily in Popland’s franchise locations and are designed to complement their dessert offerings.

Brand Portfolio and Market Segmentation

POPLAND

The umbrella brand managing retail outlets and food service locations across China, positioned as an affordable luxury destination for desserts and quick meals.

GELATO DI NATURA

A high-end gelato brand that aligns with international standards for artisanal gelato, focusing on natural ingredients, imported raw materials, and Italian production techniques.

Michelangelo

A concept brand that combines art, dessert, and European café ambiance, aimed at urban consumers seeking an upscale experiential setting.

Production Infrastructure and Capabilities

Popland operates a state-of-the-art food processing facility that supports:

• Large-scale production of frozen desserts, conforming to HACCP and national QS food production certifications.
• In-house R&D for flavor innovation, packaging design, and shelf-life optimization.
• Cold chain logistics infrastructure to support product distribution across its retail and franchise network.

Their production facility is capable of serving over 200 franchise outlets across China and is expanding to meet growing export demand.

Franchising and Retail Expansion

As a franchise operator, Popland has:

• Developed a retail ecosystem of over 100+ stores under its various brand formats.
• Adopted a modular franchise model, allowing investors to open standard outlets, kiosks, or café hybrids based on regional market data.
• Provided training, operational manuals, marketing materials, and centralized procurement for consistency across all locations.

Export and International Strategy

Although primarily focused on domestic growth, Popland has started exploring international markets via:

• Export of pre-packed gelato and ice cream bars to Southeast Asia and the Middle East.
• Partnerships with overseas cafés and dessert shops for co-branded product offerings.
• Participation in international food expos such as SIAL China and FHC Shanghai.

Consumer and B2B Segments

Popland targets:

• Retail consumers looking for high-quality, visually appealing frozen desserts.
• Cafés and restaurants in need of premium dessert products.
• Franchisees and business investors interested in entering the dessert café market with strong backend support.

Certifications and Food Safety

The production and quality systems at Popland conform to:

• China’s QS and SC production standards
• Likely compliance with ISO 22000 or HACCP protocols for food safety
• Routine product inspections and adherence to traceability policies

Key Achievements

• Successfully developed a multi-brand strategy in the frozen dessert and quick food space.
• Launched over 50 unique flavors of ice cream and gelato.
• Expanded into over 100 retail locations, supported by centralized production and logistics.

Strategic Outlook

With increasing consumer demand for premium desserts and experiential dining, Shenyang Popland Drinks Co., Ltd. is well-positioned for continued growth. The company’s diversified brand portfolio, commitment to quality, and scalable franchise model enable it to thrive in the evolving food service landscape in China and beyond.