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Exhibiting at HOTELEX Shanghai 2025

1.2D06
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Electric Kettle: Bonavita 1.0L Digital Gooseneck Variable Kettle

Coffee Dripper: NA

Coffee Scale: NA

Coffee Cups: NA

Tea Glass Cups: NA

Simous Home Appliance Technology Co., Ltd., based in Suzhou, China, is a prominent manufacturer and exporter of premium home appliances with a strong specialization in electric kettles and coffee accessories. The company is widely recognized for its OEM and ODM capabilities, catering to globally renowned brands, particularly in the specialty coffee segment.

Core Business and Offerings

Simous focuses on the design, manufacturing, and export of high-quality kitchen appliances, particularly those used in coffee and tea brewing. The company is best known for producing electric kettles under the Brewista brand, which has garnered a strong reputation among baristas and coffee professionals worldwide.

Main Product Categories:

  • Electric Kettles
    • Bonavita 1.0L Digital Gooseneck Variable Temperature Kettle
    • Other temperature-controlled kettles for pour-over coffee and tea
  • Coffee Accessories
    • Coffee scales
    • Coffee drippers
    • Specialty cups and tea glassware

These products are designed for precision, functionality, and aesthetic appeal, targeting both household consumers and commercial cafes.

Specialization and Unique Strengths

Simous’s key strengths include:

  • Industry-leading OEM/ODM services, especially in kettle design and electronics
  • A strategic alliance with Brewista, a top global brand in specialty coffee equipment
  • Advanced manufacturing practices focused on energy efficiency and product durability
  • Ability to meet international electrical safety standards (UL, CE, etc.) through robust internal quality control systems

The company is equipped with a dedicated R&D team that continuously innovates to improve temperature control, ergonomic design, and user experience—key aspects for high-end brewing appliances.

Financial and Export Performance

Though detailed financial figures are not publicly disclosed, Simous Home Appliance Technology has a notable export footprint:

  • The company’s Alibaba storefront features a verified supplier status, with high product demand and repeat orders from clients in North America, Europe, Australia, and Southeast Asia
  • According to trade intelligence platforms like ImportYeti and Trademo, Simous has consistently shipped container volumes of electric kettles and related items to distributors and retailers in the United States and Canada

The Bonavita and Brewista kettle lines manufactured by Simous are frequently used in barista competitions and premium cafes, further enhancing the company’s brand equity.

Target Market

Simous serves a diverse clientele that includes:

  • Retailers and wholesalers of coffee and tea equipment
  • Online marketplaces and e-commerce platforms
  • Coffee roasters and specialty café chains
  • Gourmet kitchenware distributors

The company’s target markets are primarily located in:

  • United States and Canada
  • United Kingdom and Germany
  • Australia and New Zealand
  • Japan and South Korea

Capabilities

Simous operates a state-of-the-art manufacturing facility in Suzhou that is equipped with:

  • Precision electronics assembly lines
  • CNC metal forming and plastic molding equipment
  • Advanced product testing labs for electrical safety and thermal stability
  • Packaging and logistics systems optimized for international shipping

The company emphasizes strict quality control, with QA protocols at each stage of production to meet global regulatory standards.

Certifications and Compliance

Based on its international market presence, Simous likely maintains the following certifications:

  • ISO 9001: Quality Management System
  • UL Certification for North American electrical compliance
  • CE Certification for European market access
  • RoHS Compliance to ensure environmental safety standards in manufacturing

These certifications allow Simous to access regulated markets and collaborate with leading appliance brands globally.

Major Achievements

  • Design and production partner for Brewista, a globally recognized brand in the specialty coffee industry
  • Manufactured products featured in World Barista Championships and Specialty Coffee Association events
  • Achieved Top-Rated Supplier status on Alibaba, with high customer ratings and multiple product innovations
  • Expanded export operations to more than 30 countries, supporting both private label and branded sales channels

Simous Home Appliance Technology Co., Ltd. continues to establish itself as a leader in innovative brewing appliances, delivering functional, stylish, and durable products that meet the high standards of professional and home brewers alike.