Product Offerings
Products:
Low-Sugar Drinks: Strawberry Burst, Watermelon Waves, Orange Splash
SLURPZ is a modern British beverage company redefining the ready-to-drink (RTD) market with its fun, bold, and health-conscious soft drinks. Based in London, United Kingdom, SLURPZ is carving a unique niche with its vibrant product line that merges nostalgia with nutritional value, particularly appealing to health-aware Gen Z and millennial consumers.
Company Overview
Founded with a mission to bring excitement and healthier options to the beverage aisle, SLURPZ has quickly gained recognition for its reduced-sugar, flavor-packed offerings. The brand resonates with youthful energy, delivering not only a refreshing taste but also aligning with contemporary values like reduced sugar intake and clean labeling.
Core Business
SLURPZ operates primarily within the food and beverage sector, with a specialization in the non-alcoholic drinks segment. Its flagship products are low-sugar fruit drinks that blend bold flavors with eye-catching branding, aimed at a market that values both taste and wellness.
Product Offerings
SLURPZ’s product portfolio includes:
- Strawberry Burst – A vibrant strawberry-flavored drink with reduced sugar.
- Watermelon Waves – A summer-fresh watermelon beverage, light and hydrating.
- Orange Splash – A zesty and citrusy drink that appeals to traditional palates with a modern twist.
All products are marketed as low in sugar, without artificial additives, making them suitable for school lunches, fitness enthusiasts, and everyday refreshment.
Specialisation and Unique Selling Proposition (USP)
SLURPZ’s USP lies in its combination of health-forward formulations and youthful branding. With the UK government's increasing regulations on high-sugar products, SLURPZ positions itself as a regulatory-compliant, flavorful alternative that satisfies both consumer taste and policy thresholds.
Its colorful, retro-themed branding further sets it apart in a saturated market by invoking a sense of fun and identity, particularly targeting younger audiences who align with expressive consumer products.
Financial & Operational Insights
Although SLURPZ is a relatively new entrant, its agile structure and brand appeal have allowed it to grow steadily:
- Estimated annual revenue (2023): Between £250,000 – £500,000 based on available online retail and D2C estimates.
- Products are available via direct-to-consumer (D2C) online channels and selected independent retailers across the UK.
- SLURPZ has expanded distribution through platforms like Amazon UK, local cafés, and independent retail outlets, enhancing its market reach.
Export & Shipment Data
As of 2023, SLURPZ's primary operations appear to be UK-based with emerging interest in international expansion. Platforms like ImportYeti and Volza do not yet list significant export volumes under SLURPZ LTD, indicating early-stage or trial-level export activities. However, the brand's market positioning and packaging suggest strong potential for future international shipments in health-conscious markets like the EU, UAE, and Southeast Asia.
Target Market
SLURPZ targets:
- Health-conscious consumers aged 16–35
- Parents seeking low-sugar options for children
- Fitness communities looking for refreshing, guilt-free beverages
- Independent retailers and cafés wanting unique, trend-aligned offerings
The brand has gained particular traction on social media platforms such as Instagram and TikTok, where vibrant branding and health narratives resonate with lifestyle-oriented buyers.
Capabilities
- Small-batch production for quality control and flavor consistency
- Clean label manufacturing practices
- Digital-native brand with strong emphasis on social engagement and online D2C strategy
- Responsive and adaptive product innovation aligned with regulatory trends and consumer demands
Certifications and Compliance
SLURPZ’s low-sugar drinks are reportedly compliant with UK Soft Drink Industry Levy (SDIL) guidelines, avoiding added sugar taxes. Although no third-party certifications were listed on their official platforms, the ingredients and sugar levels reflect regulatory compliance and a commitment to health-first production.
Customer Testimonials
Customer reviews from platforms like Trustpilot and Instagram show high satisfaction levels:
“The Strawberry Burst is delicious and doesn't leave that syrupy aftertaste. My kids love it!” – UK Parent on Instagram
“Super cool packaging, tastes great, and I love that it’s not too sweet. My gym buddies are all hooked.” – Fitness Influencer Review
Major Achievements
- Successful brand launch through a D2C model with organic traction on social media.
- Recognized by independent food retailers across the UK for innovation in low-sugar RTD drinks.
- Selected for emerging brand showcases in UK food & drink expos such as Lunch! Show London and Specialty Fine Food Fair (source: exhibitor listings and press releases).
SLURPZ continues to disrupt the soft drink sector with a focus on health, style, and flavor, aligning perfectly with modern consumer expectations and market trends.