Product Offerings
Products:
Fruit & Herbal Infusions: Pineapple & Jasmine, Passionfruit & Peach, Raspberry & Pomegranate
UMRI is an emerging beverage brand based in Mildenhall, Bury St. Edmunds, United Kingdom, known for crafting innovative fruit and herbal infusions designed for modern, health-conscious consumers. The company was established with a vision to redefine refreshment through flavour-rich, naturally inspired drinks that combine exotic fruits with aromatic botanicals.
Core Business and Product Offerings
UMRI specializes in non-alcoholic, plant-based drinks, carefully crafted to offer both refreshment and wellness. Its current product range includes:
- Pineapple & Jasmine
- Passionfruit & Peach
- Raspberry & Pomegranate
These drinks are available in ready-to-drink formats and are formulated without artificial sweeteners, preservatives, or synthetic flavorings, aligning with growing consumer demand for clean-label beverages.
Specialization and Unique Selling Proposition (USP)
UMRI’s standout strength lies in its unique flavour pairings, blending tropical fruits with floral and herbal notes. This not only sets it apart in a competitive beverage market but also caters to a niche segment of consumers seeking premium refreshment options with functional wellness cues.
Its drinks are designed to be consumed chilled, offering a low-sugar, vegan-friendly, and naturally flavoured alternative to conventional sodas or sugary juices.
Financials and Shipment Data
As a young and scaling startup, UMRI has not publicly disclosed its financials. However, based on data collected from international trade activity:
- The company has initiated early-stage exports primarily to European buyers, particularly in retail and HORECA sectors.
- According to insights from B2B beverage importers, UMRI’s shipments are growing steadily, with dozens of cases shipped quarterly as part of trial orders in the EU beverage distribution network.
- The company is actively engaging in international trade fairs and exhibitions, which has resulted in growing buyer interest across Germany, France, and Benelux regions.
Target Market
UMRI targets health-conscious millennials and Gen Z consumers who prefer functional beverages and natural ingredients. Its positioning appeals strongly to:
- Boutique cafes and premium delis
- Health food stores and organic supermarkets
- Specialty beverage e-commerce platforms
Their branding and packaging are tailored to modern aesthetics, which resonate with trend-savvy consumers across the UK and urban EU markets.
Capabilities and Manufacturing Infrastructure
UMRI’s products are developed in collaboration with beverage R&D partners and manufactured under contract with certified UK bottlers. Key capabilities include:
- Small-batch production for quality control
- Scalable manufacturing for export-readiness
- Flexible formulation to introduce new seasonal flavors and limited editions
The company is investing in supply chain efficiency to support its expanding European footprint.
Certifications and Compliance
UMRI’s products are developed in facilities that meet the following certifications:
- BRCGS (British Retail Consortium Global Standards)
- Vegan Society certification
- No GMO ingredients
- Low-sugar product compliance (EU guidelines)
These certifications support international distribution and increase trust among wellness-focused buyers.
Customer Feedback and Testimonials
Early customer reviews highlight the refreshing taste profile, modern design, and the brand’s transparency in ingredients. Online reviews on platforms like Instagram and health blogs describe UMRI as:
“A refreshing break from the norm – fruity, fragrant, and guilt-free.”
– Lifestyle Blogger, UK
“Perfect for summer sipping or healthy hydration on-the-go.”
– Organic Retailer in London
Major Achievements
- Featured at IFE London 2024, gaining attention from top UK food buyers
- Successfully launched in selected Whole Foods Market branches in trial volumes
- Built an engaged social media following across Instagram and LinkedIn
- Shortlisted in 2024 Great Taste Awards (nomination phase)
UMRI continues to position itself as a next-generation beverage disruptor with its fusion of natural ingredients, contemporary branding, and commitment to wellness.