Exhibiting at International Food & Drink Event (IFE) 2025

Krocus & Co., based in London, United Kingdom, is a premium herbal tea and specialty food brand renowned for its use of hand-picked Greek saffron—an ingredient recognized globally for its rare quality, rich aroma, and health-enhancing properties. The company merges traditional Hellenic herbal remedies with modern product design, presenting an elegant offering in the luxury tea and wellness food market.

Core Business

Krocus & Co. operates in the food and beverage sector with a focused niche in saffron-infused herbal teas and complementary gourmet products. The company sources red saffron (Crocus Sativus L.) from Kozani, Greece, a region awarded the Protected Designation of Origin (PDO) status by the European Union. The saffron used in its products is widely regarded as one of the highest quality varieties in the world.

Product & Service Offerings

Krocus & Co.’s product portfolio is structured around wellness and high-end sensory experiences. Its core offerings include:

• Herbal Teas:
  • Orange & Honey with Hand-Picked Greek Saffron
  • Cinnamon & Clove with Hand-Picked Greek Saffron
  • Sage & Lemon Verbena with Hand-Picked Greek Saffron
• Black Tea:
  • Earl Grey
• Gourmet Honey:
  • Honey infused with Greek saffron

These products are presented in eco-conscious packaging and are formulated with no artificial flavorings or additives, emphasizing the company’s commitment to natural wellness.

Specialisation and USP

The company's primary USP lies in its exclusive use of premium-grade Greek saffron sourced from the Kozani Cooperative. This sets it apart from mainstream tea and herbal product manufacturers in both quality and market positioning. Additional unique selling propositions include:

• Heritage-based product development rooted in Greek tradition
• Strong aesthetic branding with minimalist, sustainable packaging
• Focus on functional wellness—combining antioxidants, anti-inflammatory, and calming properties of saffron with other herbs

Financials and Market Presence

As a boutique company operating in the luxury wellness segment, Krocus & Co. has positioned itself as a premium niche brand. While detailed financials are not publicly disclosed, its participation in leading European trade shows such as IFE London and its retail presence in selected gourmet stores and online platforms signal consistent business traction.

• Operates a direct-to-consumer e-commerce store (https://krocus.co/)
• Distributed in curated health and wellness retailers in the UK and potentially select EU countries
• Strategic pricing reflects its upscale market segment, with product packs ranging from £8–£15

Shipment and Export Data

Based on information from B2B trade show portals and product distribution listings:

• Krocus & Co. has actively participated in IFE London and other European expos to boost international reach
• Presence in curated premium health food and tea retailers across the UK and parts of the EU
• Product exports have been recorded to Germany, France, and Scandinavia according to trade listings, though no consolidated shipment numbers are available

Target Markets

Krocus & Co. targets health-conscious consumers and tea connoisseurs, particularly in the premium wellness segment:

• Geographic Markets: United Kingdom (core), Western Europe (expanding)
• Consumer Segments: Affluent, health-focused individuals, wellness and spa centers, gourmet retailers
• B2B: Specialty health food stores, boutique cafes, concept hotels, and wellness subscription boxes

Capabilities

Despite its boutique scale, Krocus & Co. demonstrates advanced capabilities in:

• Premium sourcing via established saffron cooperatives in Greece
• Product formulation blending functional herbs with scientifically-backed health benefits
• Design and Packaging aligned with high-end European lifestyle brands
• Brand Positioning as a culturally rich, minimalist wellness brand

Certifications and Compliance

While specific ISO or organic certifications are not listed publicly, the company benefits from:

• PDO-certified saffron from the Kozani region of Greece
• Transparent sourcing and clean-label products with no artificial ingredients
• Alignment with sustainable practices and recyclable packaging standards

Customer Testimonials

Although direct testimonials are not quoted, the brand has been featured in industry platforms such as the International Food & Drink Event (IFE) in London, indicating industry recognition and buyer interest.

Additionally, social media engagement on Instagram and product endorsements from lifestyle influencers contribute to its growing reputation in the premium herbal tea niche.

Major Achievements

• Successfully launched a signature herbal tea line infused with PDO-certified saffron
• Secured retail partnerships and features in leading European trade expos including IFE London
• Built a strong brand identity that merges traditional wellness with modern aesthetics
• Recognized by gourmet distributors and buyers for product purity and premium formulation

Krocus & Co. stands at the intersection of heritage, wellness, and design—bringing the ancient benefits of Greek saffron to modern consumers seeking mindful luxury in their daily rituals.