Smash Foods, headquartered in Brooklyn, New York, is an innovative food brand focused on developing clean-label, better-for-you products that cater to modern health-conscious consumers. With an emphasis on no-added-sugar formulations, real ingredients, and transparent sourcing, Smash Foods has established itself as a standout player in the functional and natural foods sector.
Core Business
Smash Foods specializes in the production and distribution of no-added-sugar fruit spreads and nutrient-dense snack products that align with wellness trends and dietary preferences such as keto, paleo, vegan, and low-sugar lifestyles. The company leverages food science innovation and culinary craft to deliver flavorful, guilt-free products without artificial ingredients or preservatives.
Product and Service Offerings
No-Added-Sugar Fruit Spreads
- Made from 100% real fruit
- Sweetened with natural fruit sources (no cane sugar or artificial sweeteners)
- Available in flavors such as:
- Strawberry
- Raspberry
- Blueberry
- Mango
- Offered in retail glass jars, single-serve sachets, and bulk packaging for foodservice
Better-for-You Snacks
- Functional snacks made from nuts, seeds, and fruits
- Shelf-stable, non-GMO, gluten-free, and soy-free
- Protein-rich snack bites, spreads, and seasonal limited editions
Smash Foods focuses on retail, DTC (direct-to-consumer), and wholesale distribution, with custom-packaging capabilities for private label and export markets.
Specialization and Unique Selling Proposition (USP)
Smash Foods differentiates itself with:
- A no-added-sugar promise across all product lines
- Use of whole fruit, plant-based fibers, and natural thickening agents
- Simple ingredient lists that are clean-label certified
- A commitment to non-GMO, preservative-free, and allergen-aware production
- Sustainable and recyclable packaging used across its retail SKUs
The brand is positioned as a premium yet accessible alternative to traditional jam, jelly, and fruit snack products.
Financials
As a growing startup and emerging brand, Smash Foods does not publicly disclose financials. However, based on available retail presence and online visibility:
- Estimated annual revenue: USD 1–2 million
- Growth driven by DTC e-commerce, Amazon sales, and natural food store partnerships
- High repeat purchase rate reported on consumer review platforms and Amazon ratings (4.8/5 average across multiple SKUs)
Shipment Data
- Products distributed primarily across the U.S. and Canada
- Select international shipments to health-focused retailers in the EU and Middle East
- Warehousing and fulfillment through third-party logistics (3PL) partners in the Northeast U.S.
- Fast-moving items include strawberry spread and mixed berry snack jars, often sold in bundles
Target Market
Smash Foods targets:
- Health-conscious consumers avoiding added sugars
- Parents seeking low-sugar alternatives for children
- Fitness and wellness communities (keto, paleo, and diabetic-friendly audiences)
- Specialty food retailers and organic grocers
- E-commerce grocery buyers, especially through platforms like Amazon, Thrive Market, and the company’s website
Capabilities
- Small-batch production with scalability through co-manufacturing partners
- R&D capabilities for flavor innovation and texture optimization
- Flexible packaging and labeling for B2B and export channels
- Active digital presence and DTC fulfillment infrastructure
- Participation in natural food expos and wellness events
Certifications and Compliance
Smash Foods adheres to:
- FDA labeling and food safety compliance
- Non-GMO Project verification (select SKUs)
- Products made in certified gluten-free and allergen-aware facilities
- All items are free of artificial sweeteners, preservatives, and colors
Customer Testimonials
“Finally, a fruit spread that tastes like real fruit without any added sugar. My kids love it and I feel good giving it to them.”
— Sarah M., Amazon Verified Buyer
“As a diabetic, I struggled to find spreads that weren’t loaded with sugar or chemicals. Smash Foods’ blueberry spread is a staple in my pantry now.”
— Michael R., DTC Subscriber
Major Achievements
- Featured in Forbes’ list of Emerging Clean Food Brands to Watch
- Garnered over 500+ 5-star reviews across retail and online platforms
- Selected for Whole Foods Local Producer Grant Program (2022)
- Participated in Expo East and Winter Fancy Food Show to showcase innovation in the no-sugar-added category
- Collaborated with nutritionists and culinary influencers to expand market reach
Smash Foods continues to redefine fruit spreads and snack foods by staying rooted in real ingredients, clean labels, and purpose-driven innovation — all without compromising on flavor or integrity.