Snowie Shaved Ice, headquartered in South Salt Lake, Utah, is a premier manufacturer and supplier of high-performance shaved ice equipment, flavor products, and mobile vending units. Founded by Carl and Gordon Rupp, Snowie has grown into a global brand synonymous with innovation in the frozen dessert industry. The company empowers entrepreneurs with franchise-free business opportunities while delivering premium shaved ice experiences across the United States and internationally.
Core Business and Product Portfolio
Snowie offers a comprehensive line of products for individuals and businesses operating in the shaved ice and mobile foodservice sectors. Key product categories include:
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Ice Shaving Equipment:
- Snowie Cube Pro: Commercial-grade, high-output cube ice shaver.
- Snowie 1000: Classic high-performance ice shaver for high-volume vendors.
- Little Snowie Max: Compact ice shaver for home or small-scale commercial use.
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Mobile Vending Units:
- Snowie Bus: Fully-equipped mobile shaved ice truck designed for high-traffic events.
- Snowie Kiosks & Carts: Portable setups for malls, amusement parks, and seasonal locations.
- Snowie Tricycles: Pedal-powered vending carts ideal for festivals and urban vending.
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Flavor Products:
- Ready-to-Use Syrups: Over 30 flavors including Tiger’s Blood, Blue Raspberry, and Lemon Lime.
- Flavor Concentrates: Cost-effective solutions for large-volume operations.
- Snowie Naturals: All-natural flavor line made with fruit extracts and without artificial colors.
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Accessories:
- Flavor Stations: Self-serve dispensing systems allowing customers to flavor their own shaved ice.
- Souvenir Cups: Branded containers that boost brand visibility and upsell opportunities.
- Pour Spouts & Snowie Shovels: Operational and promotional tools for efficient service.
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Business Packages:
- Entrepreneur Kits: All-in-one startup packages including machines, flavors, signage, and supplies.
- Non-Franchise Model: Business owners retain full independence with no royalty fees.
Specialization and Unique Selling Proposition
Snowie distinguishes itself in the frozen dessert equipment space through:
- Franchise-Free Business Model: Unlike traditional chains, Snowie allows full autonomy, making it an attractive option for entrepreneurs.
- In-House Engineering: All ice shavers and mobile units are designed, tested, and assembled by Snowie for maximum performance and durability.
- High-Output Shavers: Machines can produce up to 500 servings per hour, with ultra-fine shaved ice texture.
- Customization Options: Mobile units can be wrapped and branded, and flavor selections tailored for different customer demographics.
These features make Snowie’s products suitable for both independent vendors and institutional operators such as schools, universities, and sports facilities.
Certifications and Compliance
Snowie equipment and operations comply with U.S. commercial and food safety regulations, including:
- NSF Certification: For materials and construction of ice shavers.
- ETL & UL Listings: Ensuring electrical safety for all vending units and shavers.
- FDA-Registered Flavor Production: Adherence to U.S. food safety manufacturing guidelines.
Snowie Naturals flavors also meet strict dietary and health-conscious criteria, using non-GMO and allergen-friendly ingredients.
Market Reach and Distribution
Snowie operates both domestically and internationally, with a broad customer base including:
- Independent Shaved Ice Vendors
- Mobile Food Truck Operators
- Corporate Event Planners
- Schools, Camps, and Fundraisers
- Retailers and Wholesalers
Their products are shipped across the U.S., Canada, Latin America, Europe, and Asia. The brand’s flexible product lines support both entry-level and enterprise-level operators.
Target Market and Buyer Segments
Snowie targets:
- Aspiring entrepreneurs seeking a low-barrier, scalable foodservice business.
- Established operators in events, sports venues, and concession businesses.
- Educational and community institutions looking for fundraising or concession options.
- Retailers reselling ice shavers and flavor kits.
Its buyer personas range from side-hustling parents and college students to food truck companies and hospitality brands.
Operational Capabilities
Snowie has vertically integrated operations including:
- Design and Engineering: Proprietary hardware developed for durability and ease of use.
- In-House Manufacturing: Located in Utah, ensuring quality control and fast turnaround.
- Warehouse and Fulfillment: Nationwide distribution network with fast shipping options.
- Training and Support: In-person and online tutorials, business coaching, and startup assistance.
Installations can be set up and operational within a matter of hours, depending on the package.
Financial and Performance Insights
While privately owned, Snowie has shared the following key metrics:
- Machines Deployed Globally: 20,000+ units in use as of 2023
- Event Revenue Potential: Up to $1,000 per day per unit during high-traffic events
- Flavor Sales: Over 1 million gallons of syrup sold annually
- Startup Business Cost: Entry packages start at ~$1,000 for tabletop kits and ~$25,000 for mobile units
Their scalable model has created hundreds of full-time small businesses, many of which achieve ROI in under 90 days.
Customer Feedback and Testimonials
Snowie receives high praise for product quality, business support, and customer service:
- “Our Snowie Bus paid for itself in just four months—we now operate year-round in three states.” – Mobile Vendor, Arizona
- “The Little Snowie Max is a beast! We run birthday parties and small events with no issues.” – Home-Based Business Owner
- “We’ve never had more fun and success running a family business. Snowie made it possible.” – First-Time Entrepreneurs, Texas
Average customer satisfaction rating: 4.9/5 across Facebook and product platforms.
Major Achievements
- Top-Rated Ice Shaver on Amazon for the Little Snowie Max
- Featured in Entrepreneur, Fox Business, and Business Insider as a leading side-hustle startup
- Official Vendor at National Sports Events and Fairs
- Expanded product line in 2023 to include natural and allergen-free flavor offerings
Conclusion
Snowie Shaved Ice is more than an equipment company—it is a turnkey business opportunity platform backed by innovation, customer support, and a franchise-free philosophy. Whether for high-volume mobile operations or at-home shaved ice enjoyment, Snowie delivers consistent quality, brand trust, and strong ROI. With global reach and industry-leading engineering, Snowie remains the go-to brand for shaved ice entrepreneurs and enthusiasts.
