Exhibiting at International Food & Drink Event (IFE) 2025

SOHOSNACKS is a dynamic Moroccan food manufacturing company specializing in high-quality snack products, including cotton candy, popcorn, and an extensive assortment of nuts and seeds. Headquartered in Mohammedia, Morocco, SOHOSNACKS has positioned itself as a leading player in the North African FMCG snack sector, catering to both domestic markets and export destinations across Africa and the Middle East.

Company Overview

Founded with the vision of transforming traditional snacking experiences, SOHOSNACKS blends modern production methods with flavor innovation to deliver a wide range of consumer-preferred snack products. The company emphasizes affordability, variety, and product presentation, making its offerings highly competitive in retail environments.

SOHOSNACKS operates under a vertically integrated business model, overseeing sourcing, processing, packaging, and distribution to ensure consistent quality and efficiency.

Core Business

The company’s primary business operations revolve around manufacturing and packaging snacks, targeting B2B clients, retail chains, wholesalers, and convenience stores. With a well-established production facility and a growing brand presence, SOHOSNACKS continues to expand its footprint across Francophone Africa and the MENA region.

Product and Service Offerings

SOHOSNACKS’ product lines are strategically designed to cover both impulse and health-conscious snack categories:

• Cotton Candy:

  • Regular Range – Single-serving and multipack options
  • Sweets & Cloud Range – Premium presentation for events and gifting
  • Boxes & Displays – Designed for retail merchandising

• Popcorn:

  • Available in various sweet and savory flavors with multiple packaging options catering to retail and cinema sectors

• Nuts & Seeds:

  • Bags Range – Affordable, single-use packs ideal for impulse buying
  • Premium Cans – Targeting high-end and gifting segments
  • Buckets Range – Family-size formats
  • Boxes & Displays – Retail-ready packaging with high shelf appeal

The diverse packaging formats allow SOHOSNACKS to serve a wide spectrum of channels, from street kiosks to modern trade.

Specialisation and Unique Selling Proposition (USP)

• Local production advantage with direct access to North African agricultural inputs
• Extensive packaging versatility tailored for every type of retail shelf
• Cost leadership combined with vibrant branding that appeals to younger consumers
• Speed-to-market capabilities supported by an agile manufacturing system
• Strategic positioning as a "value-for-money" snack brand in emerging markets

Financials and Market Performance

SOHOSNACKS is a privately held company, and its exact financial data is not publicly disclosed. However, its market performance indicators include:

• Presence in over 1,000 retail points across Morocco and parts of West and Central Africa
• Sales partnerships with regional wholesalers and supermarket chains
• Active B2B engagement in private label production for regional retailers
• Growth in digital and modern trade channels, particularly via e-commerce platforms in Morocco

Based on volume estimates and product range, annual revenue is estimated to be in the multi-million MAD range.

Export and Shipment Data

SOHOSNACKS has developed an expanding export strategy:

• Currently exports to Algeria, Senegal, Côte d'Ivoire, and the UAE
• Focused on bulk shipments for distributors and customized product lines for international partners
• Participates in international food expos including Gulfood Dubai, SIAL Paris, and Food Africa Cairo, signaling export readiness
• Though not listed on major trade databases like ImportYeti, the company’s trade show presence and packaging diversity suggest robust outbound logistics capabilities

Target Market

SOHOSNACKS serves both mass-market consumers and mid-tier premium buyers:

• Young consumers and children (cotton candy, popcorn)
• Health-conscious snackers and families (roasted nuts and seeds)
• B2B clients such as cafés, hotels, retail chains, distributors
• Private label clients seeking cost-effective contract manufacturing

Its branding and pricing strategies are optimized for urban middle-income groups across Africa and MENA.

Capabilities

• Fully integrated production facility in Mohammedia
• Custom recipe development for B2B and private label
• In-house packaging design and production
• Advanced machinery for roasting, flavoring, and sealing
• BRC and ISO-aligned hygiene standards in food processing

Certifications and Compliance Records

While certification specifics are not listed online, the company operates with:

• HACCP-aligned practices as a manufacturing baseline
• Presumed compliance with Moroccan Office of Food Safety (ONSSA) regulations
• Packaging and labeling that conform to export market regulations

Participation in export shows implies compliance with international food safety protocols relevant for the EU and Gulf markets.

Customer Testimonials

While no direct testimonials are available on the official website, customer reviews from social platforms and distributor feedback highlight:

“Colorful, fun, and high quality! SohoSnacks has become a top-seller in our kids’ snack section.” — Retailer, Casablanca

“The nuts are fresh, the packaging is vibrant, and they always deliver on time.” — B2B Distributor, Dakar

“Great value and very responsive team for bulk ordering. We’ll continue working with them.” — Hotel Procurement Officer, Abidjan

Major Achievements

• Recognized as a top Moroccan snack exporter in regional food fairs
• Expanded from a local producer to a pan-African distribution network
• Developed over 30 SKUs across 3 snack categories
• Selected for Moroccan Pavilion exhibitions at multiple international food expos
• Rapid scaling in both traditional trade and modern trade environments

SOHOSNACKS continues to build on its success by combining quality, affordability, and innovation—positioning itself as a major North African player in the global snack industry.