Exhibiting at World Tea Expo 2025

Soy Michelero LLC is a Texas-based beverage company that specializes in authentic Mexican-style michelada mixes and rim seasonings. Based in Houston, the company is dedicated to bringing the vibrant flavors of Mexico to customers across the United States through handcrafted, natural, and culturally rooted products.

Core Business and Product Portfolio

Soy Michelero operates within the food and beverage industry, primarily focusing on:

• Michelada Mixes: Flavors include Mango, Tamarindo, Chamoy, and Cubana, all made with natural ingredients and no preservatives.
• Rim Seasonings: Offerings such as Chilín Tradicional and SalsaMix deliver an authentic tangy-salty taste experience.
• Combo Packs: Gift-ready kits like Mi Fábrica de Micheladas and Caja Combo Grande combine multiple flavors and seasonings in festive, curated sets.

The brand is widely recognized under its two key labels: Soy Michelero and Frutichela.

Specialization and Unique Selling Proposition (USP)

Soy Michelero's USP lies in its commitment to authentic Mexican recipes and handcrafted preparation, targeting both the Hispanic and broader U.S. markets. The company emphasizes:

• 100% natural ingredients
• Artisan production methods
• Attractive and colorful packaging that appeals to millennial and Gen Z consumers

Its combination of nostalgia and innovation has created a strong emotional connection with consumers familiar with Mexican culture and flavors.

Financial and Market Presence

While detailed financials for Soy Michelero LLC are not publicly disclosed, several indicators point to its growth trajectory:

• The brand has seen rapid expansion through social media virality, especially via platforms like Instagram and TikTok, which together exceed 200,000 combined interactions.
• Products are sold through multiple channels, including e-commerce platforms like MercadoLibre, niche retailers, and direct-to-consumer websites.
• The company has expanded its operations from Mexico to the U.S., suggesting strategic scaling and increasing demand.

International Shipments and Trade

Based on data from import-export activity:

• Soy Michelero began shipping products to the United States in 2022, following successful distribution across Mexico.
• Platforms like ImportYeti list multiple inbound shipments from Mexico to Texas, averaging 20–50 cartons per shipment, indicating steady trade volume.

These shipments often contain mix ingredients and packaging components, assembled and marketed in the U.S.

Target Market

Soy Michelero targets:

• Mexican-American and Hispanic communities seeking authentic cultural products
• Younger demographics (ages 18–35) attracted by vibrant packaging, social media marketing, and experiential gifting options
• Craft beverage enthusiasts exploring micheladas and Latin flavors

The brand’s gift sets and combo packs also make it a strong player in seasonal retail and holiday gifting markets.

Capabilities

The company leverages:

• Agile production models, allowing it to scale batches based on demand
• Direct-to-consumer fulfillment, ensuring freshness and customer satisfaction
• Engagement-driven digital marketing, particularly through TikTok reels and Instagram collaborations

Certifications and Compliance

Soy Michelero products comply with:

• FDA labeling and import regulations for food products sold in the U.S.
• Packaging and ingredient standards required for bi-national trade between Mexico and the U.S.

Customer Testimonials and Reviews

Soy Michelero has received widespread praise:

• On social media platforms, customers frequently comment on the authenticity of flavors, generous portion sizes, and the aesthetic appeal of their combo kits.
• User reviews on e-commerce pages (e.g., MercadoLibre) often score products 4.5 stars or higher, citing them as ideal for gifts and gatherings.

Major Achievements

• Brand expansion into the U.S. market in 2022 after gaining traction in Mexico
• Successful launch of the "Mi Fábrica de Micheladas" kit, which became a trending product on TikTok and Instagram
• Collaboration with influencers and viral marketing campaigns resulting in tens of thousands of views across reels and stories
• Establishment of the Frutichela sub-brand for flavored, fruit-infused seasoning lines

Soy Michelero LLC stands as a compelling and authentic brand, combining traditional Mexican craftsmanship with modern marketing strategies. It has built a loyal customer base and is strategically positioned for further expansion in North America and beyond.