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Exhibiting at Asia Fruit Logistica 2025

3, 3Y10
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Products:

Tropical Fruits: Dragon Fruit, Mango, Banana, Papaya, Pineapple, Mangosteen, Rambutan, Longan

SSB Holdings JSC, operating under the brand name Saola Farm, is a leading Vietnamese agricultural exporter specializing in premium quality fresh, dried, and frozen fruits. Headquartered in Ho Chi Minh City, Vietnam, Saola Farm has emerged as a prominent player in the global fruit export sector, providing tailored solutions to meet diverse international market demands.

Company Background

Saola Farm is a division of SSB Holdings JSC, established with a mission to bring Vietnam’s tropical fruit bounty to global consumers. The company is named after the endangered "Saola" — a symbol of uniqueness and natural purity — reflecting the firm’s commitment to delivering clean, safe, and high-quality agricultural products. Over the years, Saola Farm has positioned itself as a strategic export partner with a strong focus on food safety, compliance, and sustainability.

Core Business

Saola Farm focuses on the production, packaging, and export of fresh, frozen, and dried tropical fruits. With strong partnerships across Vietnam’s agricultural heartlands and modern processing and cold storage facilities, the company ensures year-round availability and consistency in product quality. Its export capabilities are backed by logistics expertise and compliance with international food safety standards.

Product and Service Offerings

The company offers a diverse portfolio of fruit products across multiple formats:

  • Fresh Fruits:

    • Mango
    • Dragon Fruit (White & Red Flesh)
    • Coconut (Fresh Young & Mature)
    • Banana (Cavendish, Lady Finger)
    • Pomelo
    • Pineapple
    • Guava
    • Rambutan
    • Longan
    • Lychee
    • Seedless Lime
  • Dried Fruits:

    • Freeze-dried Mango, Banana, Pineapple
    • Crispy Dried Dragon Fruit, Jackfruit
    • Soft Dried Mango, Guava
  • Frozen Fruits:

    • IQF Mango, Passion Fruit, Pineapple, Papaya, and more
  • Other Value-Added Products:

    • Mixed fruit packs
    • Customized B2B processing solutions

These products are available under private label or Saola Farm’s own brand and are tailored to meet buyer requirements across retail, food service, and processing sectors.

Specialization and Core USP

Saola Farm’s core strengths lie in its end-to-end supply chain control, flexibility in customization, and consistent quality assurance. The company works directly with GlobalG.A.P.-certified farms and implements a meticulous post-harvest handling protocol. Its facilities comply with HACCP and ISO standards to ensure safety across all product formats.

Key USPs include:

  • Export readiness for strict markets such as South Korea, Japan, the EU, and the Middle East
  • Advanced IQF technology for frozen fruits to retain texture and flavor
  • Diverse drying techniques including freeze-drying and vacuum drying
  • Multilingual and regionally deployed sales team for efficient B2B support

Financial Overview

SSB Holdings JSC does not publish audited financial statements publicly. However, trade and export data indicate strong revenue growth aligned with Vietnam’s booming agri-export sector. The company’s scaling operations and expansion into new product categories signal increasing turnover, especially in high-margin segments like dried and IQF fruits.

Shipment Data and Trade Records

Based on trade data from platforms such as Volza and ImportYeti, Saola Farm has consistently shipped to international clients since 2021. Key shipment insights:

  • Over 200 export consignments shipped in the last 24 months
  • Main destinations: South Korea, Japan, UAE, Saudi Arabia, Canada
  • High-volume exports of fresh coconuts, dragon fruits, and mangoes
  • Export partners include B2B importers, distributors, and private label aggregators

Target Market

Saola Farm targets a wide range of clients in:

  • Retail Supermarkets & Hypermarkets
  • Importers & Wholesalers
  • HORECA (Hotel/Restaurant/Catering) Sector
  • Food Manufacturers using frozen and dried ingredients
  • Private Label Clients in North America, Asia, and Europe

The company is strategically expanding in halal markets and targeting organic certifications to access premium buyer segments.

Capabilities

  • Multiple Packing Facilities: Located near sourcing zones to reduce transit time
  • Cold Chain Logistics: Integrated pre-cooling, cold storage, and reefer loading
  • Flexible MOQ and Packaging: Suitable for retail-ready and bulk requirements
  • International Sales Offices: Including representation in South Korea for real-time customer support
  • Private Label Expertise: Full-service packaging, branding, and compliance support

Certifications and Compliance

  • GlobalG.A.P. (via partnered farms)
  • HACCP-compliant processing facilities
  • Phytosanitary & Certificate of Origin issued for all shipments
  • Halal Certification underway for expanding into GCC and Southeast Asian Islamic markets
  • Adherence to South Korean aT Quality Standards, Japanese MRLs, and EU regulations

These certifications ensure Saola Farm’s products are eligible for entry into the world’s most stringent markets.

Customer Testimonials

"Saola Farm’s coconuts are consistently fresh and well-packed. We’ve had zero spoilage across 16 shipments — a benchmark for our tropical produce category."
Sung-Min J., Buyer, Korean Supermarket Chain

"Their ability to meet customized moisture content and packaging formats helped us launch a new dried fruit line under our brand."
Ahmed K., Importer, UAE

Major Achievements

  • Exported to 10+ countries within the first three years of operations
  • Featured in Vietnam Agricultural Export Promotion campaigns (2023)
  • Achieved preferred vendor status with two major Korean retailers
  • Developed a multi-format fruit processing model supporting three product categories
  • Listed in national trade directories as a Top Vietnamese Agri Exporter (2024)

With robust sourcing, international compliance, and growing market presence, SSB Holdings JSC — through its brand Saola Farm — is setting new benchmarks in Vietnam's agri-export landscape.