Product Offerings
Products:
Wines: Chardonnay, Merlot
Grape Juice: Integral Grape Juice
Jams: Grape Jam, Fig Jam
Agrotourism Experiences: Grape Harvesting, Wine Tasting, Samba da Uva Event
Sítio Rosa do Vale is a distinguished family-owned winery and agrotourism destination located in Poço das Antas, in the heart of Rio Grande do Sul, Brazil. Renowned for its handcrafted wines, artisanal grape derivatives, and immersive rural experiences, the site exemplifies the fusion of tradition, sustainability, and hospitality. With a deep-rooted legacy in viticulture, Sítio Rosa do Vale has positioned itself as a boutique producer and a vibrant cultural destination in southern Brazil.
Core Business and Offerings
The business at Sítio Rosa do Vale is structured around two main pillars:
- Vitiviniculture: Production of fine wines and natural grape-based products using traditional, sustainable methods.
- Agrotourism: Hosting immersive rural experiences centered around grape harvesting, wine tastings, local gastronomy, and cultural celebrations like the "Samba da Uva".
Key product categories include:
- Wines: Handcrafted varieties such as:
- Chardonnay – Known for its fresh tropical notes and balanced acidity.
- Merlot – Rich in red fruit aromas with soft tannins and an elegant finish.
- Grape Juice: 100% integral juice, cold-pressed and unfiltered, with no added sugar or preservatives.
- Artisanal Jams: Homemade jams including grape and fig, produced in small batches.
- Experiences: Grape stomping festivals, samba-themed harvest parties, guided vineyard tours, and tastings.
Specialization and Unique Selling Proposition (USP)
Sítio Rosa do Vale’s unique selling point lies in its farm-to-bottle model and authentic rural immersion, allowing guests and consumers to experience every step of the production process. Their emphasis on:
- Sustainable viticulture
- Manual harvesting
- Natural fermentation processes
sets them apart in a market increasingly drawn to clean-label, traceable products.
Additionally, their annual "Samba da Uva" event combines the cultural vibrancy of Brazilian music with the heritage of grape stomping, attracting regional tourists and media attention.
Financial and Market Position
While financial records are private, market indicators and brand presence suggest:
- Small-scale boutique winery production with a focus on quality over volume.
- Estimated production: 5,000–8,000 bottles of wine annually.
- Grape juice and jam sales supplement income and are distributed locally and at on-site events.
The winery has gained visibility through Vivino listings, wine tourism platforms like Wine Locals, and agrotourism reviews on regional travel blogs.
Shipment and Distribution
- Primary distribution is local and regional through direct sales and tourism.
- Bottles are retailed during vineyard visits, online orders, and local fairs.
- Not currently exporting; however, the wine quality and branding indicate potential for niche international markets.
Target Market
- Wine and food enthusiasts seeking boutique, artisanal products.
- Families and tourists interested in authentic rural experiences.
- Retailers and gastronomy professionals sourcing from small-scale Brazilian producers.
Their visitor engagement model also targets eco-conscious consumers, culinary travelers, and event-goers seeking cultural connections to food and wine.
Capabilities
- Integrated Production: From vineyard to bottling under one roof.
- Event Hosting: Infrastructure to support public and private tourism experiences.
- Social Media Sales and Promotion: Active Instagram presence with direct customer interaction.
- Educational Initiatives: Vineyard education for visitors and school groups.
Certifications and Compliance
The winery complies with Brazilian agricultural and beverage safety regulations, and follows eco-sustainable cultivation practices, although no formal international certifications were identified in public records.
Their emphasis on minimal intervention and transparency in processing aligns with consumer expectations around clean and natural products.
Customer Testimonials
Customer reviews from platforms such as Wine Locals and Instagram feedback highlight:
- High praise for wine quality, especially the Chardonnay and Merlot varieties.
- Appreciation for the warm hospitality of the Krindges family.
- Enthusiastic responses to the “Samba da Uva” event and guided experiences.
Major Achievements
- Featured as a top agrotourism destination in the Vale do Taquari region.
- Wines listed and rated on Vivino, expanding brand credibility.
- Consistently growing social media following with strong local brand recall.
- Hosted over 1,000 visitors annually through tourism and events.
Sítio Rosa do Vale represents a growing movement in Brazil toward high-quality, sustainable, and experience-driven winemaking. With its dedication to artisanal craft and local culture, it stands as a beacon of rural entrepreneurship and Brazilian terroir.