Exhibiting at International Food & Drink Event (IFE) 2025

Subeih Food Industries is a prominent Jordanian food manufacturing company specializing in the production of corn-based snacks, potato chips, and powdered beverages. Headquartered in Fuheis, Jordan, the company has built a strong presence across local and regional markets with a focus on flavor innovation, consumer satisfaction, and consistent quality. With decades of operational experience, Subeih has developed into one of Jordan’s trusted names in the FMCG snack and beverage sector, exporting to neighboring countries and beyond.

Core Business and Mission

The core business of Subeih Food Industries revolves around producing flavorful, high-quality snack foods and powdered drink products that resonate with Middle Eastern taste preferences. The company’s mission is to deliver fun, affordable, and diverse snacking options using advanced manufacturing technologies while maintaining high standards of food safety, hygiene, and product innovation. Their commitment extends to building long-term partnerships with distributors and retailers across the Arab world.

Product and Service Offerings

Subeih operates under two core consumer-facing brands:

• Crunchy (Savory Snack Brand):

  • Corn-based snacks in a wide variety of flavors
  • Potato chips with regional seasoning profiles
  • Product formats include puffed corn, extruded rings, and traditional chip cuts

• Freshy (Beverage and Dessert Brand):

  • Instant powdered drink mixes in fruit flavors
  • Instant gelatin dessert mixes in assorted varieties

Product Range Highlights:

• Corn Snacks:

  • Crunchy Sajieh
  • Crunchy Pizza
  • Crunchy Barbecue
  • Crunchy Salsa
  • Crunchy Puff Corn
  • Crunchy Chili Lime
  • Crunchy Chargrilled Barbeque
  • Sweet & Spicy
  • Spicy Chicken
  • Mixed Grill
  • Crunchy Hoops
  • Shish Kabab

• Potato Chips:

  • Classic salted and flavored varieties under the "Crunchy" label

• Instant Drink Powders (Freshy):

  • Flavors such as Orange, Mango, Lemon, and Tropical

• Gelatin Desserts (Freshy):

  • Strawberry, Cherry, Pineapple, and more

Products are manufactured in consumer-friendly pack sizes and are distributed through supermarkets, convenience stores, and wholesale networks across Jordan and the MENA region.

Specialisation and Core USP

Subeih Food Industries stands out in the Jordanian market through:

• Regional Flavor Innovation: Products like Crunchy Sajieh and Shish Kabab reflect local tastes, making them highly popular with Middle Eastern consumers
• Dual Brand Portfolio: Ability to cater both to snacking (Crunchy) and home-prepared desserts/beverages (Freshy)
• Modern Production Lines: Capable of high-volume snack production with uniform quality control
• Affordability: Competitive pricing across SKUs, making products accessible to a broad consumer base
• Strong Brand Recognition: Especially in Jordan, Iraq, and other nearby markets

The company's flexible and culturally relevant product development has helped it gain loyalty in a competitive snack food landscape.

Financials and Growth

As a private company, Subeih Food Industries does not publish financial statements, but trade data and industry estimates suggest:

• Estimated Annual Revenue (2022): $10–15 million
• Production Volume: Several thousand metric tons annually across snack and beverage categories
• Export Share: Approximately 40% of revenue derived from international sales
• Key Markets: Jordan, Iraq, Palestine, Saudi Arabia, and UAE

The company has demonstrated strong year-on-year growth in both domestic and export markets due to regional demand for culturally tailored snacks.

Shipments and International Trade

Subeih Food Industries maintains a growing export network:

• Export Markets: Primarily Middle East and North Africa (MENA), with some outreach into South Asia
• Distribution Models: Works with exclusive distributors and regional wholesalers
• Private Label Manufacturing: Available upon request for large-scale buyers
• Trade Show Participation: Regular exhibitor at Gulf and Middle Eastern food expos

Customs and shipment data suggest steady exports of “Crunchy” and “Freshy” products in mixed-load containers to Iraq and GCC countries.

Target Market

• Snack food retailers
• Supermarkets and minimarkets
• Distributors focused on FMCG
• Convenience stores and gas stations
• Foodservice vendors for institutional snack supply

Their pricing and product formats make them particularly appealing for cost-conscious family households and younger consumers.

Capabilities

• High-Speed Snack Extrusion Lines
• Automated Packaging Units for portion-controlled and multi-pack snacks
• Blending and Filling Lines for powdered drinks and desserts
• R&D Team focused on flavor and textural innovation
• Private Label Services for regional distributors and retail brands

The company is equipped to fulfill mid- to large-scale orders for both branded and white-label product lines.

Certifications and Compliance

• HACCP-Compliant Facility
• ISO 22000 (Food Safety Management System) – internally referenced
• Product Labelling compliant with regional nutrition and food declaration standards
• Jordanian FDA and Export Certifications in place for multiple markets
• Halal Certified

All products meet the food safety and traceability requirements for export to GCC and Levant regions.

Customer Testimonials

“Subeih’s Crunchy brand is a household name in our region. They consistently deliver flavorful snacks that cater to our local market.”
— Regional FMCG Distributor, Iraq

“The Freshy powdered drink mixes are an affordable staple for families here. We’ve been distributing them for over 10 years.”
— Wholesaler, Amman

Major Achievements

• Expanded into over 7 countries in the MENA region
• Over 20 unique SKUs under the Crunchy brand
• Launched Freshy powdered drink line to complement core snacking portfolio
• Grew regional exports by 25% between 2020–2022
• Introduced new spicy and fusion flavors in 2023 to match changing consumer trends

Subeih Food Industries continues to be a trusted manufacturer in the Jordanian and Arab snack food landscape. With a deep understanding of regional palates, modern production standards, and a scalable distribution model, the company is poised to further expand its footprint across the Middle East and beyond.