Product Offerings
Product Categories:
Food And Beverage
Products:
Restaurant Brands: Sukishi Korean Charcoal Grill, Sukishi Everyday, Tiga Pizza, Wawa Cha
Retail Products: Sukishi Korean Food at Home
Founded in 2001, Sukishi Intergroup Co., Ltd. is one of Thailand’s leading restaurant and food service conglomerates. Headquartered in Bangkok, the company has carved a dominant position in the casual and premium dining market through a diverse portfolio of restaurant brands and retail-ready Korean food products. With a strong footprint in Thai urban centers and an expanding presence in Southeast Asia, Sukishi represents innovation, quality, and cross-cultural culinary integration.
Core Business Operations
Sukishi Intergroup operates through two main verticals:
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Restaurant Operations: Managing and operating a wide array of dining concepts, including:
- Sukishi Korean Charcoal Grill: A premium Korean BBQ restaurant offering authentic charcoal-grilled meats.
- Sukishi Everyday: A fast-casual Korean dining concept focusing on convenience and affordability.
- Tiga Pizza: An Italian-style pizzeria chain targeting family and youth markets.
- Wawa Cha: A modern Thai bubble tea and dessert bar catering to the growing millennial and Gen Z demographic.
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Retail and Food Manufacturing:
- Sukishi Korean Food at Home: A line of ready-to-eat Korean meals, sauces, and marinated meats available in supermarkets and online platforms.
Unique Selling Proposition
Sukishi’s unique strength lies in its multibrand, multi-format strategy, allowing it to serve different consumer segments across casual, premium, and QSR (Quick Service Restaurant) models. Key differentiators include:
- Proprietary recipes developed by Korean culinary consultants.
- Consistent quality across all outlets ensured through centralized training and supply chain management.
- Introduction of digital ordering, delivery integrations, and loyalty apps enhancing the customer experience.
Financial Insights
Sukishi Intergroup is a privately held company, but industry analysts estimate that the group generates annual revenues exceeding THB 2 billion (approx. USD 55 million). This is supported by:
- Over 100 restaurant outlets across Thailand in major cities and shopping malls.
- Expansion into international markets, including Vietnam and Laos.
- Increasing revenue contribution from retail and e-commerce product lines post-2020 pandemic recovery.
Export and Shipment Activity
While primarily focused on the Thai market, Sukishi has begun testing overseas demand through franchise licensing and product exports. Shipment data reveals:
- Export of retail-ready Korean food products to Vietnam and Singapore.
- Franchise negotiations and pilots in Cambodia and Malaysia.
Although the core business is domestic, Sukishi's packaged food division has recorded steady double-digit growth in overseas markets via trade expos and ASEAN retail partnerships.
Target Market
Sukishi targets a wide consumer base:
- Families and groups seeking Korean and international casual dining.
- Young urban professionals and students for fast-casual and QSR formats.
- Health-conscious and culinary-exploring individuals through their Korean at-home meal kits.
- Regional master franchisees and retail distributors in ASEAN countries.
Capabilities and Infrastructure
- Centralized Commissary Kitchen supporting uniform quality and logistics.
- In-house R&D team developing new menu items quarterly based on market trends.
- Comprehensive Franchise Support Program, including training, site selection, and marketing.
- Digital Infrastructure including POS systems, CRM tools, and online delivery integrations.
Certifications and Compliance
- Thai FDA approval for all retail products.
- HACCP and GMP compliance at central production facilities.
- Franchise operations follow the international food safety standard and local regulatory frameworks.
Customer Feedback
- High satisfaction ratings across multiple platforms (average Google Reviews rating: 4.4/5 across outlets).
- Commended for authentic taste, especially Korean-style barbecue and sauces.
- Noted for consistency and cleanliness in restaurant environments.
Achievements and Recognition
- Regular participant at THAIFEX and Food & Hotel Asia (FHA) for international expansion.
- Listed as a Top 10 Korean Restaurant Brand in Thailand by local industry publications.
- Awarded for “Best Franchise Program – Food Service” at Thailand Franchise Awards.
- Expanded to over 100 locations by 2024, doubling footprint since 2017.