Syarikat Thong Guan Trading Sdn Bhd, headquartered in Bedong, Malaysia, is a heritage-rich manufacturer and exporter of tea, coffee, instant beverages, and organic foods. Known for its flagship brand 888 Tea & Coffee, the company has been a staple in Malaysian households since its founding in 1942, offering time-honored flavors blended with modern food production techniques.
Core Business and Offerings
Thong Guan Trading specializes in the formulation, packaging, and international distribution of beverage products, functional foods, and organic offerings. Its extensive product portfolio includes:
-
Tea Products:
- Ceylon Tea Dust (Black Label, Green Label, Red Label, Yellow Label)
- Chinese Tea: Pu Erh, Ti Kuan Yin, Piao Xiang, Fu Kui Chun
- Green Tea, Fusion Tea, and Flavored Teas
-
Coffee Products:
- Black Coffee
- White Coffee
- Specialty Arabica Coffees
- 2-in-1 Kopi O Arabica Blend
-
Instant Drinks:
- 3-in-1 Instant Milk Tea
- 3-in-1 Instant White Coffee
- 3-in-1 Instant Cereal (Original, Chocolate, Soya)
- Instant Thai Tea and Thai Green Tea
- Unique Flavors: Durian White Coffee
-
Organic Food Products (under Organic Care2U):
- Organic Baby Noodles
- Dried Fruits, Grains, and Seeds
- Stick Noodles and Nuts
-
Spices and Bulk Packs for Horeca and export
-
OEM and Food Services:
- Custom beverage and cereal blends
- Private label manufacturing for global clients
Specialization and Unique Selling Proposition
Thong Guan’s market dominance is built on:
- Authentic Flavor Profiles: Created through decades of tea-blending mastery and Malaysian coffee roasting expertise.
- Brand Loyalty: 888 Tea & Coffee is one of Malaysia’s most recognized beverage brands.
- Multi-Market Reach: Products available in retail, HORECA, export, and OEM segments.
- Product Innovation: Notable for offering local flavors such as durian coffee and fusion teas that appeal to both traditional and modern consumers.
Financial Performance and Business Strength
Though specific financial statements are not publicly available, Thong Guan’s operational scale, decades-long market presence, and vast distribution network suggest substantial revenue performance. Indicators include:
- Nationwide Retail Penetration: Products stocked in over 1,000 retail points across Malaysia.
- Robust Export Business: Active shipments to Asia, the Middle East, and parts of Europe.
- Expansion into Organic Foods: The launch of Organic Care2U reflects a strategic move into health-conscious consumer segments.
Shipment and Export Records
Thong Guan’s products are actively exported to:
- China
- Hong Kong
- Brunei
- Indonesia
- Middle East (UAE, Saudi Arabia)
- United Kingdom and Europe
Shipments include both branded goods and custom OEM blends. The company complies with international labeling and Halal requirements, allowing for seamless distribution in regulated markets.
Target Market
Thong Guan targets a multi-tiered consumer base including:
- Mass-market retail buyers
- Supermarkets and traditional grocery stores
- Cafés and foodservice providers
- Export distributors
- Private label and OEM clients
Capabilities
- Automated Processing and Packaging Lines
- In-house R&D Department for custom formulation and product development
- Cold Chain and Warehousing Infrastructure
- Full-spectrum OEM and ODM Support
Certifications and Compliance
Syarikat Thong Guan Trading operates under stringent food safety and quality systems, including:
- HACCP Certification
- GMP Standards
- HALAL Certification (JAKIM)
- MeSTI Compliance
These accreditations enable exports to regions with rigorous import requirements and support confidence in the brand's integrity.
Customer Testimonials
Long-term customer loyalty and positive feedback underscore brand trust:
“888 Ceylon Tea is a staple in our store. We’ve stocked it for over a decade, and it still outsells newer brands.” – Grocery Chain Buyer, Kuala Lumpur
“Their durian coffee is surprisingly popular among tourists and has become a specialty item in our export mix.” – Export Distributor, Penang
Major Achievements
- Over 80 Years of Operation with a strong legacy in Malaysian tea and coffee culture
- Brand Recognition for 888 Tea & Coffee across Southeast Asia
- Successful Launch of Organic Care2U brand to tap into the wellness market
- Awarded Malaysian SME Exporter Recognition
Syarikat Thong Guan Trading Sdn Bhd continues to evolve as a beverage leader by integrating traditional quality with modern consumer demands, upholding a legacy of taste, health, and trust in every product they deliver.
