Tamburlaine Organic Wines Pty Ltd is a premier Australian winery and exporter based in Pokolbin, New South Wales, in the heart of the Hunter Valley. Recognized as one of Australia’s leading producers of organic and preservative-free wines, Tamburlaine has consistently set benchmarks in sustainable viticulture and modern winemaking practices since its establishment in 1966.
Core Business and Product Portfolio
Tamburlaine produces a diverse and innovative range of wines and spirits with a strong focus on organic principles and minimal intervention winemaking. The key product categories include:
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Red Wines:
- Shiraz
- Cabernet Sauvignon
- Pinot Noir
- Malbec
- GSM (Grenache Shiraz Malbec)
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White Wines:
- Chardonnay
- Sauvignon Blanc
- Pinot Gris
- Riesling
- Gewürztraminer
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Rosé Wines:
- Classic Rosé styles from estate-grown fruit
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Sparkling Wines:
- Sparkling Alannah
- Blanc de Blancs
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Sweet & Dessert Wines:
-
No Added Sulphur Wines (NAS):
- An extensive range of red and white wines crafted without added sulphites, appealing to health-conscious and allergy-sensitive consumers.
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Non-Alcoholic Wines:
- Jack Squat range, crafted to deliver wine-like flavor profiles without alcohol.
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Spirits:
- Sauvignon Blanc Gin, a premium botanical gin distilled from organic grape wine.
These wines are produced under sustainable farming practices and certified organic standards, offering both traditional varietals and contemporary blends across multiple price points.
Brands and Labels
Tamburlaine markets its products under a variety of well-recognized brands, each catering to specific market segments:
- Tamburlaine
- Wine Lovers
- Lizard Drinking
- Mark Davidson Signature Series
- Bull In A China Shop
- Point 65
- Jack Squat (Non-Alcoholic range)
These labels are widely distributed across Australian retail outlets and exported globally to cater to wine consumers with varying palates and preferences.
Innovation and Sustainability
Tamburlaine has been a trailblazer in adopting environmentally friendly and organic viticulture. Its core innovations include:
- Certified Organic Practices: Use of natural compost, cover crops, and biological pest control methods.
- Preservative-Free Wine Technology: Extensive development of no added sulphur wines without compromising stability or flavor.
- PET Bottles and Eco-Packaging: Light-weight packaging options to reduce carbon footprint, especially in the Lizard Drinking range.
Tamburlaine is regarded as a leader in the organic wine movement within Australia and Asia-Pacific.
Market Reach and Export Performance
Tamburlaine exports to numerous international markets including:
- China
- Singapore
- South Korea
- Hong Kong
- United States
- United Kingdom
- Germany
According to industry export tracking:
- The winery ships over 100 containers annually across global markets.
- Estimated annual revenue exceeds AUD 18 million, with more than 50% derived from exports.
- Tamburlaine has been featured in numerous trade shows and holds consistent placements in premium and specialty wine retailers abroad.
Target Market
Tamburlaine targets diverse consumer groups including:
- Organic and Health-Conscious Wine Drinkers
- Premium Wine Collectors and Sommeliers
- Retailers and Distributors of Sustainable Products
- Non-Alcoholic Beverage Markets
- Specialty Stores and Health Food Chains
Its no added sulphur and non-alcoholic lines have tapped into the growing demand for wellness-friendly beverages.
Facilities and Winemaking Capabilities
Tamburlaine operates production and storage facilities in both the Hunter Valley and Orange, New South Wales. Key infrastructure includes:
- Temperature-Controlled Fermentation Units
- Automated Bottling and Packaging Systems
- Dedicated Lines for NAS and Non-Alcoholic Products
- On-Site Laboratories for organic certification and quality assurance
This infrastructure supports production of over 1 million bottles annually, ensuring quality consistency across all SKUs.
Certifications and Compliance
Tamburlaine complies with:
- Australian Certified Organic (ACO) Standards
- NASAA Organic Certification
- HACCP and ISO Quality Standards
- WFA Sustainable Winegrowing Australia Membership
These certifications enable the brand to maintain competitive positioning in both regulated and health-oriented markets.
Customer Feedback and Brand Recognition
Tamburlaine's wines have received accolades at national and international wine competitions, including:
- Gold Medals at the International Organic Wine Awards
- Best NAS Wine Recognition by Australian Wine Review Panels
- Sustainability Awards from Wine Industry Associations
Customer reviews emphasize:
- Flavor richness in NAS wines
- High drinkability and low allergenic risk
- Attractive branding and sustainable packaging
Major Achievements
- Australia’s largest producer of organic wines by volume
- Among the first to commercialize no-added-sulphur wines in the country
- Launch of the Jack Squat non-alcoholic range, meeting modern wellness trends
- Exported to over 20 countries, including high-barrier markets like the EU and USA
- Featured in Wine Australia’s Top Sustainable Exporters
Tamburlaine Organic Wines Pty Ltd continues to champion sustainable viticulture while offering high-quality, innovative products to consumers seeking cleaner, environmentally responsible wine experiences.