Product Offerings
Product Categories:
Canned Foods, Coconut Products, Plant-Based Products
Products:
Canned Fish & Seafood: Sardines, Mackerel, Tuna
The Commercial Company of Siam Ltd., established in 1938 and based in Bangkok, Thailand, is the official licensee and distributor of the internationally recognized Ayam Brand™ and Yumeat™ in Thailand. A subsidiary of the Denis Frères Group of Companies, the company manages a robust import, distribution, and marketing operation across multiple product categories including canned seafood, plant-based foods, Asian sauces, and coconut-based products.
Core Business
Operating as an importer, exporter, and nationwide distributor, The Commercial Company of Siam specializes in bringing globally sourced, premium-grade foods to Thai consumers. It handles retail, foodservice, and industrial segments, and maintains long-standing relationships with major supermarket chains, wholesalers, and horeca operators throughout Thailand.
Product Offerings
1. Canned Fish & Seafood
- Products: Sardines, Mackerel, Tuna
- Attributes:
- Sustainably sourced fish
- High Omega-3 content
- BPA-free cans
- Popular Variants: Sardines in tomato sauce, Mackerel in chili, Tuna flakes in sunflower oil
2. Coconut & Plant-Based Products
- Products: Ayam Brand coconut milk, coconut cream, Yumeat plant-based ready meals
- Features:
- Non-GMO
- Halal-certified
- Rich, creamy texture for Asian cooking
3. Beans, Vegetables & Asian Sauces
- Products: Baked beans, mushrooms, curry paste, soy sauce, chili sauce
- Use Case: Ready-to-eat meals, cooking ingredients, side dishes
Specialization and USP
The Commercial Company of Siam is a trusted steward of the Ayam Brand legacy in Thailand, known for:
- Stringent food safety and quality assurance
- Eco-conscious packaging and sourcing
- Localization of global SKUs to Thai consumer tastes
It distinguishes itself by offering halal-certified, gluten-free, and preservative-free products that align with Thai food preferences and global wellness trends.
Financials
As part of the Denis Frères Group, the company benefits from strong financial backing and international procurement capabilities. Ayam Brand™ products are retailed in over 4,000 outlets across Thailand, and the brand sees multi-million THB turnover annually within the Thai FMCG market. The company employs approximately 100–200 personnel across operations, marketing, and logistics functions.
Shipment Records
While specific shipment volumes are proprietary, the company handles high-volume imports of canned goods, sourcing primarily from:
- Malaysia
- Thailand (OEM and export back)
- Indonesia
- Australia (for baked beans and specialty goods)
Its products are also re-exported through Denis Asia Pacific regional supply chains.
Target Market
- Retail Chains: Tops Market, Tesco Lotus, Big C, Foodland, Makro
- Online Marketplaces: Lazada, Shopee, JD Central
- Foodservice Clients: Hotels, airlines, hospitals, catering groups
- End Consumers: Health-conscious families, vegetarians, halal-compliant consumers
Capabilities
- In-house Distribution: Central warehouse and cold chain facilities in Bangkok
- Marketing & Education: Recipe development, nutrition workshops, media campaigns
- Product Customization: Thai-language packaging, localized recipes
- Compliance & Audits: Multinational standard audits across all logistics operations
Certifications and Compliance
- Thai FDA Approval
- Halal Certification
- ISO 9001 and HACCP compliance (via manufacturing partners)
- BPA-free Packaging
- Sustainably Certified Fish (MSC-compliant for select products)
Customer Testimonials
Feedback from retail buyers and consumers highlights:
- High quality and flavor consistency
- Packaging convenience and clear labeling
- Long shelf-life without preservatives
Product reviews on online platforms rate Ayam Brand Thailand products between 4.6 to 4.8 stars across canned tuna, sardines, and coconut milk categories.
Major Achievements
- Over 85 years of food import and distribution operations in Thailand
- Exclusive license holder for Ayam Brand™ and Yumeat™
- Expanded presence to all major retail and horeca networks
- Commitment to ESG through sustainable sourcing and low-carbon packaging
- Part of Denis Frères Group, a global leader in Asian FMCG distribution