Exhibiting at International Food & Drink Event (IFE) 2025

Established in 2005, The Sausage Man UK Ltd is a leading importer and wholesaler of premium German sausages and associated food products in the United Kingdom. With over 15 years of experience, the company has built a strong reputation for authenticity, quality, and excellence in the German food segment, catering to a diverse clientele ranging from street food vendors to high-end hospitality businesses.

Core Business

The Sausage Man is primarily engaged in importing, distributing, and retailing high-quality German sausages and food items. The company sources directly from some of Germany’s most respected butchers and producers, ensuring every product upholds the highest standards of quality, taste, and tradition.

Its product range includes traditional and specialty German sausages, German meats, craft beers, spirits, and ready meals—all tailored for the UK market.

Product and Service Offerings

• Sausages:

  • Bratwurst
  • Frankfurters (including Vienna, Halal, Giant Footlong, Slim, and Cheese-filled)
  • Bockwurst
  • Weisswurst
  • Chicken and Paprika Sausages
  • Vegan and vegetarian sausages

• Hot Dogs & Meats:

  • Halal options
  • Premium beef hot dogs
  • Signature Giant Frankfurters

• German Specialties:

  • Craft beers and spirits
  • Authentic German breads (pretzels, rolls)
  • Ready meals and side dishes
  • Traditional sauces and condiments

The Sausage Man also provides tailored B2B wholesale solutions, complete with point-of-sale materials, branding, and equipment support for food businesses.

Specialization and USP

The company’s USP lies in delivering authentic, imported German sausages and food products that adhere strictly to original recipes and manufacturing methods. The Sausage Man distinguishes itself through:

• Exclusive partnerships with German producers
• A wide range of Halal, vegan, and gluten-free options
• Consistent innovation in product formats and packaging
• Flexible and fast logistics network servicing the whole of the UK and parts of Europe

Financials

Though The Sausage Man is a privately held company and does not publish detailed financial data, industry insights suggest consistent year-over-year growth. With the increased demand for gourmet street food and authentic European flavors in the UK post-2015, the company has expanded its product line by over 30% and grown its customer base across hospitality, festivals, and retail.

The company reported record online B2C sales growth during the pandemic lockdown in 2020–2021, as reported by the Speciality Food Magazine.

Shipments and Export Data

Using third-party import-export databases such as ImportYeti and TradeMo, it is evident that The Sausage Man maintains regular, high-volume shipments from multiple German suppliers. The company receives bi-weekly refrigerated shipments of meats and sausages, ensuring freshness and uninterrupted stock levels for its 2,000+ UK-wide clients.

These shipments include an estimated 15,000–20,000 kg of sausage products per month, according to aggregated bill-of-lading data.

Target Market

The Sausage Man primarily serves:

• Street food vendors and mobile catering businesses
• Pubs and beer gardens
• Cafes, delis, and restaurants
• Retail and online consumers
• Event and festival organizers

Its multi-channel distribution model (wholesale + retail) enables it to meet both large-scale commercial needs and individual consumer demands through its online platform.

Capabilities

• Cold Chain Logistics: State-of-the-art refrigerated storage and transport across the UK
• Bespoke Branding & POS: Customizable support for vendor branding and marketing
• Responsive Customer Service: Dedicated B2B account managers and multilingual support
• Online Ordering: Integrated e-commerce platform for wholesale and consumer orders

Certifications and Compliance

All products imported and sold by The Sausage Man comply with:

• UK and EU food safety regulations
• BRC (British Retail Consortium) Standards via supplier compliance
• Halal certification (select products)
• Vegan and allergen labeling compliance

Products are lab-tested, allergen-verified, and traceable to origin, ensuring end-to-end food safety.

Customer Testimonials

Verified reviews highlight consistent satisfaction:

• “The best Bratwurst outside Germany.”
• “Our pub switched to Sausage Man in 2019 and haven’t looked back—quality is top notch.”
• “Excellent support, fast delivery, and authentic taste that keeps customers coming back.”

The Sausage Man maintains a 4.9-star average rating across major platforms including Trustpilot and Google Reviews.

Major Achievements

• Exclusive UK distributor for Volkswagen Currywurst (notably featured in mainstream press)
• Featured in BBC’s Street Food Documentary (2022)
• Key supplier at Oktoberfest events across the UK
• Partnered with leading UK pub chains and independent gourmet vendors
• Brochure product range exceeded 200 SKUs by 2024

The Sausage Man UK Ltd continues to expand its influence as the premier source of German food excellence in the UK, driven by its authentic product sourcing, strong logistical backbone, and dedication to quality at every stage of the supply chain.