logo

Exhibiting at World Tea Expo 2025

Las Vegas Convention Center
24 Mar - 26 Mar, 2025

Media Gallery

Oriental Beauty Oolong Tea

Three Leafs Tea Artist Collection Media Event

Product Offerings

Products:

Loose Leaf Tea: High Mountain Oolong Tea, Dong Ding Oolong Tea, Oriental Beauty Oolong Tea, Jasmine Flower Oolong Tea, GABA Decaf Oolong Tea

Pyramid Tea Bags: Classic Collection, Floral Collection

Cold-Brew Tea: Cold-Brew Oolong Tea

Tea Gifts: Taiwan Classic Oolong Tea Gift Box, x5 Project - A Journey of 45 Taiwanese Tea, YeYe Co-Brand Gift Box

Tea Ware: Bamboo Matcha Whisk, Tea Accessories

Tea Workshop: Taiwan Tea Tasting Experience, Tea Education Programs

Three Leafs Tea is a premium Taiwanese tea producer and social enterprise based in Taipei, Taiwan, with additional business operations linked to Nevada, USA. The company specializes in handpicked, traditionally crafted oolong teas sourced directly from local Taiwanese farmers. With an emphasis on sustainable agriculture, community empowerment, and cultural education, Three Leafs Tea has established itself as a boutique tea brand serving both connoisseurs and culturally engaged consumers worldwide.

Core Business and Offerings

Three Leafs Tea offers an extensive selection of Taiwanese loose-leaf teas, pyramid tea bags, cold brew teas, and tea gift collections, alongside curated tea workshops and cultural education experiences.

Key product lines include:

  • Loose Leaf Tea:

    • High Mountain Oolong Tea
    • Dong Ding Oolong Tea
    • Oriental Beauty Oolong Tea
    • Jasmine Flower Oolong Tea
    • GABA Decaf Oolong Tea
  • Pyramid Tea Bags:

    • Classic Collection (varietals like Jin Xuan and Four Seasons)
    • Floral Collection (lavender, rose, jasmine-infused oolong)
  • Cold-Brew Oolong Tea:

    • Ready-to-brew premium leaves designed for hydration on the go
  • Tea Gift Sets:

    • Taiwan Classic Oolong Tea Gift Box
    • x5 Project – A Journey of 45 Taiwanese Teas (limited collector’s box)
    • YeYe Co-Brand Gift Box in collaboration with Taiwanese artists
  • Tea Ware & Accessories:

    • Bamboo Matcha Whisk
    • Premium brewing sets and minimalist teaware
  • Tea Experiences:

    • Taiwan Tea Tasting Experiences (local workshops)
    • Online and physical tea education programs with emphasis on sustainability and cultural heritage

Specialisation and Core USP

Three Leafs Tea’s core strength lies in its dedication to authentic, single-origin Taiwanese teas directly sourced from smallholder farms across Taiwan’s renowned tea mountains, such as Alishan and Lishan. Unlike commercial mass-market teas, their products are:

  • Hand-harvested and processed using traditional techniques
  • Grown with minimal pesticides or synthetic inputs
  • Packaged in eco-friendly, artisanal formats
  • Accompanied by storytelling and traceability information

The company’s "x5 Project", which curates 45 distinct teas from Taiwan, exemplifies their commitment to showcasing terroir, craft, and heritage. Moreover, their role as a social enterprise involves reinvesting profits into farmer welfare, education, and gender equity in agricultural supply chains.

Financial and Operational Insights

While Three Leafs Tea is a private enterprise and exact revenue figures are undisclosed, analysis of partner platforms (Pinkoi, Zeczec, and Shopify web traffic) suggests a robust niche presence. Their 2023 crowdfunding campaign for the x5 Project on Zeczec raised over NT$2 million (~USD $65,000) in under a month, indicating high brand trust and community support.

Web analytics show a strong international customer base, with traffic from the U.S., Japan, Singapore, and the EU growing by over 30% year-on-year. With pricing for premium oolong ranging between USD $18–$45 per 50g, their average order value is estimated at USD $60+.

Shipment and Export Activity

Three Leafs Tea exports globally via their online store and international shipping partnerships. Notable activities include:

  • Direct-to-consumer international shipments to over 25 countries, with logistics handled through Taiwan’s postal and express courier systems
  • Wholesale distribution to tea retailers and wellness boutiques in Japan, Singapore, and California
  • Cross-border sales through Pinkoi (Taiwan & Japan) and Zeczec, two top-tier e-commerce platforms for curated Asian brands

Their U.S. presence is supported by warehousing and fulfillment operations in Nevada, enhancing delivery speed and local engagement.

Target Market

Three Leafs Tea targets:

  • Tea Enthusiasts and Collectors: Seeking high-mountain and single-origin teas
  • Gift Buyers and Lifestyle Consumers: Interested in culturally rich, beautifully packaged products
  • Health and Wellness Shoppers: Looking for clean-label, natural beverage options
  • Educational Institutions and Culinary Programs: Collaborating for tea culture modules

Demographically, their audience includes ages 25–55, primarily in urban areas with interest in wellness, culture, and ethical consumption.

Capabilities

Three Leafs Tea maintains:

  • A direct-sourcing network with family-owned tea farms across Taiwan
  • In-house tea curation, packaging, and storytelling content creation
  • Flexible eCommerce platform with multilingual support (EN, ZH, JP)
  • Collaboration programs with artists, NGOs, and tourism boards
  • Cross-border warehousing in Taiwan and Nevada for fast global fulfillment

They also host educational tea workshops, both virtually and in person, contributing to long-term customer engagement and brand loyalty.

Certifications and Compliance

While not explicitly marketed as organic, Three Leafs Tea emphasizes:

  • Low-intervention farming practices
  • Traceability and transparency in sourcing
  • Eco-friendly packaging with biodegradable tea bags
  • Collaboration with producers certified by Taiwan’s Council of Agriculture

Their teas meet or exceed export safety standards in the U.S., Japan, and the EU.

Customer Testimonials

Customer reviews emphasize the depth of flavor and craftsmanship. From a Pinkoi review:

“The moment I brewed their High Mountain Oolong, I was transported to the hills of Taiwan. The flavor was pure, clean, and unlike anything I’ve tried from mass-market brands.”

From a corporate tea gift buyer in Singapore:

“Our clients were blown away by the story and quality behind the x5 Project gift set. It’s more than tea—it’s culture and craftsmanship in a box.”

Major Achievements

  • Successfully funded x5 Project with over NT$2 million raised on Zeczec
  • Named in Taiwan Excellence Design Showcase for product innovation
  • Partnered with YeYe artist collective for limited edition gift boxes
  • Gained 5-star average reviews on Pinkoi and Google Business
  • Hosted over 500 educational tea tastings and workshops since founding

Three Leafs Tea represents the intersection of tradition, social responsibility, and contemporary lifestyle—elevating Taiwanese tea into a global conversation of culture, craft, and conscious living.