Exhibiting at International Food & Drink Event (IFE) 2025

Tiger Tiger Foods, under the parent company JK Foods UK, is a leading British-based manufacturer and distributor of authentic Asian food products. Based in Nottingham, United Kingdom, the brand has been instrumental in introducing Asian culinary culture to mainstream European markets, with a product portfolio that spans sauces, noodles, condiments, canned vegetables, and more.

Core Business and Offerings

Tiger Tiger focuses on making traditional Asian ingredients easily accessible to households and restaurants across Europe. The brand offers a wide and diverse product range, including:

• Sauces:

  • Soy Sauce
  • Oyster Sauce
  • Hoisin Sauce
  • Sriracha Sauce
  • Sweet Chilli Sauce

• Noodles:

  • Egg Noodles
  • Rice Stick Noodles
  • Udon Noodles
  • Soba Noodles

• Canned Products:

  • Bamboo Shoots
  • Water Chestnuts
  • Bean Sprouts
  • Baby Corn

• Rice and Grains:

  • Jasmine Rice
  • Sushi Rice
  • Glutinous Rice

• Condiments and Sides:

  • Wasabi Paste
  • Kimchi
  • Panko Breadcrumbs
  • Curry Pastes

Tiger Tiger's products are tailored for both home cooks and professional chefs, offering authentic flavors while maintaining strict quality and safety standards.

Specialisation and Core USP

Tiger Tiger differentiates itself through its focus on authenticity and accessibility. All products are developed to reflect true Asian culinary traditions, with ingredients sourced from specialized suppliers across Asia, including Thailand, China, Vietnam, and Japan.

The company’s core USP lies in combining traditional recipes with modern food technology, enabling long shelf life, consistency, and global distribution while preserving authentic flavor profiles.

Financial Strength and Growth

While Tiger Tiger Foods operates under the umbrella of JK Foods—a privately held company—market intelligence and retail data provide insights into its business trajectory:

• Distribution in over 15,000 retail outlets across the UK and EU, including major chains like Tesco, Sainsbury’s, Asda, and Morrisons
• Presence in over 20 countries, including key export markets such as Ireland, France, Germany, the Netherlands, and the Middle East
• Estimated annual turnover for JK Foods (based on industry benchmarks): £25–30 million

The brand has achieved steady year-on-year growth, largely driven by the surge in demand for Asian cuisine across Western markets.

International Shipments and Trade Records

Based on data from platforms such as ImportYeti and Volza, Tiger Tiger (via JK Foods) has:

• Completed over 300 import transactions in the past 2 years from suppliers in Asia
• Regularly imported products like noodles, sauces, and canned vegetables from Thailand, China, and Vietnam
• Expanded its logistics partnerships to streamline cold chain and dry food transportation across the EU

Target Market

Tiger Tiger serves a broad customer base:

• Retail supermarkets and grocery chains in the UK and EU
• Restaurants and foodservice providers seeking reliable Asian ingredients
• Health-conscious and culturally diverse consumers interested in international cuisines
• Ethnic grocery stores catering to Asian communities

Capabilities

• Warehouse and logistics hubs in Nottingham with EU-wide distribution reach
• Private labeling and co-branding services for retailers
• In-house quality control and product development team ensuring innovation and compliance
• Strategic partnerships with overseas manufacturers for consistent supply

Certifications and Compliance

Tiger Tiger adheres to UK and EU food standards and has secured:

• BRC Global Standard for Food Safety
• ISO 22000 compliance through parent distribution infrastructure
• Regular supplier audits in Asia to ensure ethical sourcing and product consistency
• Full traceability systems across the supply chain

Customer Testimonials

“Tiger Tiger’s range has helped us meet growing customer demand for Asian products without compromising on quality or authenticity.”
— Category Buyer, UK Supermarket Chain

“We’ve relied on Tiger Tiger for years—they offer reliable, high-quality sauces and noodles that rival restaurant standards.”
— Asian Restaurant Owner, London

Major Achievements

• Pioneer brand in the UK’s Asian ingredient market, with early adoption in major retail chains since the 1990s
• Continuous expansion into new categories, including plant-based and gluten-free product ranges
• Major marketing partnerships with cultural food festivals and culinary schools across the UK
• Recognition for product innovation, including the launch of ready-to-use curry sauces and meal kits

With an unwavering commitment to quality, authenticity, and innovation, Tiger Tiger continues to be a leading force in bringing Asia’s rich culinary heritage to the global consumer market.