Product Offerings
Products:
Fresh fruits and vegetables: wide range of produce categories including root vegetables, leafy greens, citrus, berries, grapes, salads, tuber vegetables, pulses, tropical fruits
Tokyo Seika Co., Ltd. is a premier wholesale market wholesaler based in Ota-ku, Tokyo, Japan, specializing in the distribution of fresh fruits and vegetables. As one of the largest and most influential produce wholesalers in Japan, Tokyo Seika plays a pivotal role in ensuring a stable, efficient, and transparent flow of agricultural goods from producers to consumers, both domestically and internationally.
Core Business
Operating under the Tokyo Metropolitan Central Wholesale Market framework, Tokyo Seika is a licensed primary wholesaler with a specialized focus on fresh fruits and vegetables. The company procures large volumes of agricultural products from domestic producers as well as international suppliers, and distributes them to intermediate wholesalers, retailers, and food service businesses.
Tokyo Seika leverages its vast market network and logistics capabilities to maintain year-round supply consistency and quality assurance. It serves as a bridge between producers, importers, and buyers, supporting the Japanese market’s demand for freshness, seasonality, and traceability.
Product and Service Offerings
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Fresh Produce Categories:
- Fruits: Apples, citrus fruits, grapes, berries, melons, tropical fruits, bananas
- Vegetables: Leafy greens, root vegetables, tubers, pulses, herbs, salad vegetables
- Seasonal and imported fruits and vegetables
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Services:
- Auction-based and negotiated sales
- Cold chain and refrigerated logistics
- Distribution planning and demand forecasting
- Import/export facilitation and coordination
- Quality control and grading systems
Tokyo Seika also supports producers by providing market intelligence, packaging consultation, and regulatory guidance for quality assurance and food safety compliance.
Specialization and Unique Selling Proposition (USP)
Tokyo Seika’s unique position stems from being:
- One of the largest licensed fruit and vegetable wholesalers in the Tokyo Metropolitan Central Wholesale Market (Ota Market)
- A pioneer in auction-based transparent pricing, which promotes fairness and market stability
- A strategic partner for importers and exporters seeking access to the Japanese market
- A company with strong cold-chain infrastructure, ensuring the preservation of freshness from farm to shelf
Its reputation for reliability and scale has made it a trusted name in both domestic distribution and cross-border agricultural trade.
Financials and Shipment Insights
Although Tokyo Seika does not publicly release detailed financial reports, its scale and operational importance are evident through:
- Distribution at Ota Market, one of Japan’s largest produce markets handling over 1.2 million tons of fruits and vegetables annually
- Partnerships with hundreds of domestic and overseas suppliers, particularly in North America, Southeast Asia, and Oceania
- Known to handle a large share of Japan's imported fruits, especially bananas, citrus, and grapes, sourced from top agricultural exporters globally
Tokyo Seika is instrumental in maintaining the continuity of supply to major Japanese retailers, restaurants, and hospitality sectors.
Target Market
- Domestic Buyers: Intermediate wholesalers, retail chains, food service distributors, institutional kitchens
- Overseas Suppliers: Exporters of fruits and vegetables from countries such as the U.S., Australia, New Zealand, Thailand, the Philippines, and Chile
- Government & Regulatory Agencies: Working with national and local agencies to ensure food security and safety
Capabilities
- Operates within Japan’s most advanced wholesale market (Ota Market), with:
- Advanced logistics, including large-scale cold storage facilities
- Real-time auctioning and product traceability
- Efficient cargo handling systems
- Skilled workforce of produce experts and auctioneers
- Multilingual support for international coordination
- Integrated quality assurance and compliance systems
Certifications and Compliance
Tokyo Seika complies with all regulations set by the Tokyo Metropolitan Government and Ministry of Agriculture, Forestry and Fisheries (MAFF), including:
- HACCP-compliant handling systems
- Traceability systems for origin tracking
- Alignment with Japanese Agricultural Standards (JAS) for safety and hygiene
While no specific international certifications are listed, the company adheres to stringent Japanese protocols that exceed many global standards.
Achievements
- Recognized as a leading player in Tokyo’s Ota Market, a benchmark for produce distribution in Asia
- Successfully integrated ICT (Information and Communication Technologies) in logistics and auctioning
- Trusted distribution partner for Japan’s top retailers and institutional buyers
- Long-standing relationships with international suppliers, contributing to Japan’s food import resilience
Customer Testimonials
“Tokyo Seika has been an indispensable partner for us to enter the Japanese fresh produce market. Their deep knowledge of the market and structured auction system are unmatched.”
— Export Manager, Major U.S. Fruit Grower
“The transparency and reliability Tokyo Seika brings to the supply chain make them a cornerstone of our fresh produce operations.”
— General Manager, Japanese Supermarket Chain
Brands
Tokyo Seika does not market its own consumer-facing brands but is a recognized and preferred B2B brand in the Japanese wholesale and retail network, known for quality assurance, fair pricing, and dependability.