Overview of the Organic & Natural Expo 2024

Date & Venue:

The Organic & Natural Expo 2024 will take place from January 8 to January 10, 2024, at the Dubai World Trade Centre, Dubai, UAE. Positioned in one of the world's leading hubs for business and commerce, this venue underscores Dubai’s commitment to sustainable growth and the expansion of organic and natural markets in the Middle East and North Africa (MENA) region.

About:

The Organic & Natural Expo 2024 is a premier trade fair dedicated to fostering sustainable and organic industry growth across the Middle East. Featuring an impressive range of industry stakeholders, this trade show connects businesses, suppliers, and professionals who specialize in organic, sustainable, and eco-friendly products. The event provides a significant platform for networking, innovation sharing, and deal-making among global leaders focused on green and natural solutions. The expo reflects Dubai’s ambition to lead the way in sustainable development and conscious consumerism.

Industry Segments:

Food & Beverages, Health & Wellness, Beauty & Personal Care, Agriculture, Farm Technologies, Environment & Sustainability.

Market Size & Overview of the Industry Segment:

The organic and natural products industry is experiencing accelerated growth globally, with the Middle East showing significant potential due to rising consumer demand for healthier and sustainable lifestyle options. The organic food market alone is projected to surpass USD 380 billion globally by 2025, driven by increased awareness about health, wellness, and eco-sustainability. In the UAE and broader MENA region, there is an expanding appetite for organic foods, eco-friendly personal care products, and wellness items. This is fuelled by a young, health-conscious population and government initiatives supporting sustainable agriculture and responsible consumption.

Attendance & Participation:

The Organic & Natural Expo 2024 is expected to draw over 200 exhibitors and thousands of visitors from over 30 countries, including professionals from the natural and organic product supply chain, distributors, industry experts, and stakeholders in sustainable development. The show attracts diverse participants across its targeted industry sectors, making it a comprehensive and vital meeting ground for anyone interested in the future of organic markets in the Middle East.

Who Should Visit:

This expo is tailored for a wide range of attendees, including:

Importers, exporters, and distributors of organic and natural products.
Retailers, wholesalers, and supermarket chains looking to expand their green product lines.
Health and wellness industry professionals, nutritionists, and lifestyle influencers.
Organic and sustainable product manufacturers, suppliers, and brand representatives.
Agriculture specialists, farmers, and eco-conscious business leaders.
Government and regulatory body representatives focused on sustainable practices.

This overview sets the stage for a deeper exploration of exhibitors, key insights, and trends defining this essential trade fair in the natural and organic products landscape.

Exhibitor Analysis of the Organic & Natural Expo 2024

Top 5 Major Exhibitors

Hi Life Products Private Limited - Hi Life Products Private Limited focuses on wellness, personal care, and luxury essentials that are organic and purpose-driven. The company offers a range of products including period care, personal care, and wellness essentials, aiming to enhance daily life through high-quality, sustainable products. Rooted in transparency and honesty, Hi Life’s mission is to make self-care accessible and uncompromised.
Origins Food Industries Sdn Bhd - Origins Food Industries Sdn Bhd, operating under the brand Natufoodies, is a Malaysian company founded in 2016 that specializes in natural and organic baby and toddler food products. Known for its extensive range of healthy snacks such as organic rice puffs, cereals, and biscuits, the company ensures the highest standards with certifications like ISO 22000, HACCP, and IFOAM organic certification. The company prioritizes safe, nutritious, and easy-to-eat products that support early childhood nutrition and development, catering to various stages of a baby’s growth.
Harmonious Happy Ventures Sdn Bhd - Harmonious Happy Ventures Sdn Bhd, established in 2014, is a supplier of snacks, household products, and pet foods, catering to major retail chains in Malaysia. The company’s product range includes essential household items like sanitizers, disinfectants, personal care items, and ASTM Level 3 medical face masks. Committed to quality and affordability, they focus on promoting locally made products for safer and healthier living.
Natural Spices and Foodstuff Trading LLC - Natural Spices and Foodstuff Trading LLC specializes in a diverse range of grocery and health products including spices, grains, oils, snacks, and dairy. Based in Dubai, the company offers online grocery shopping with a focus on quality and fresh supplies across the UAE.
Fondant Food Industries Sdn Bhd - Fondant Food Industries specializes in premium baked goods, offering coconut cookies and bite-sized crackers free from preservatives. The company caters to individual and bulk orders with health-focused snack options.

Participating Countries

Total Participating Countries: 56
Top 5 Countries by Participation:

Malaysia: 39%
United Arab Emirates: 7%
Sri Lanka: 5%
Nepal: 4%
Türkiye: 3%

Major Types of Companies

Total Company Types: 5 prominent types among various exhibitors
Top 5 Company Types:

Food Manufacturing: 32% (119 companies)
Exporters: 30% (110 companies)
Food Processing: 14% (51 companies)
Manufacturing: 13% (50 companies)
Retailers: 10% (38 companies)

Major Product Categories

Total Product Categories: 158
Top 5 Product Categories:

Organic Products: 26% (97 companies)
Beverages: 18% (67 companies)
Functional and Nutraceutical Foods: 14% (53 companies)
Fruits and Vegetables: 6% (23 companies)
Snack Foods: 6% (23 companies)

Major Product Items

Total Unique Product Items: 1,238
Top 15 Product Items: Herbal Teas, Green Tea, Black Tea, Honey, Herbal Supplements, Essential Oils, Dried Fruits, Ginseng Capsules, Nuts, Instant Noodles, Coconut Sugar, Gluten-free Flours, Disinfectants, Food Supplements, Ceylon Tea.

This analysis provides a snapshot of the diverse offerings and global participation, emphasizing the significance of organic and health-oriented products at the Organic & Natural Expo 2024.

Interesting Insights for the Organic & Natural Expo 2024

Exhibiting Countries of Top 5 Company Types

Food Manufacturing - Türkiye, Bangladesh, United Kingdom, Ecuador, Russia, UAE, Ghana, Malaysia, Vietnam, South Africa, Namibia, Spain
Exporters - Russia, Türkiye, UAE, Italy, Malaysia, United Kingdom, South Africa, Ecuador, Ghana, Bangladesh, Spain, Namibia
Food Processing - Malaysia, Ghana, Spain, Namibia, Vietnam, Türkiye, Syria, United Kingdom, South Africa, UAE
Manufacturing - Türkiye, Syria, Bangladesh, United Kingdom, South Africa, Ecuador, Malaysia, Russia, UAE, Spain
Retailers - UAE, Syria, Spain, Bangladesh, Ghana, South Africa, Russia, Malaysia, Türkiye

Exhibiting Countries of Top 5 Product Categories

Organic Products - Russia, Spain, Bangladesh, United Kingdom, Türkiye, Malaysia, South Africa, Vietnam, Nepal
Beverages - UAE, Spain, Saudi Arabia, United Kingdom, Ghana, Bangladesh, Syria
Functional and Nutraceutical Foods - Malaysia, United Kingdom, Ecuador, South Africa, Ghana, Vietnam, UAE, Egypt
Fruits and Vegetables - Ecuador, Kenya, Vietnam, India, Türkiye, Germany, South Africa, Thailand
Snack Foods - Spain, Ecuador, UAE, Malaysia, Syria, Türkiye, Bangladesh, South Africa

Exhibiting Countries of Top 10 Products

Herbal Teas - Malaysia, Thailand, South Korea, UAE, Syria
Green Tea - China, South Korea, UAE, United Kingdom, Nepal
Black Tea - China, South Korea, Iran, Sri Lanka, Nepal
Honey - Bangladesh, United Kingdom, Saudi Arabia, UAE, Nepal
Herbal Supplements - Switzerland, Vietnam, UAE, Malaysia, South Africa
Essential Oils - South Africa, Belgium, Nepal, Malaysia
Dried Fruits - Malaysia, Croatia, Iran, Afghanistan
Ginseng Capsules - South Korea
Nuts - Ecuador, Italy, Malaysia, Afghanistan
Instant Noodles - Malaysia

Top 5 Exhibiting Countries and Their Product Details

Malaysia
Food Manufacturing, Exporters, Manufacturing, Food Processing
Beverages, Snack Foods, Functional and Nutraceutical Foods
Instant Noodles, Coconut Sugar, Disinfectants, Herbal Teas
United Arab Emirates
Exporters, Retailers, Distributors, Food Manufacturing
Organic Products, Beverages, Functional and Nutraceutical Foods
Extra Virgin Olive Oil, Tea, Honey, Food Supplements
Sri Lanka
Exporters, Manufacturing, Food Manufacturing
Organic Products, Beverages, Spices and Seasonings
Ceylon Tea, Green Tea, Desiccated Coconut, Black Tea
Nepal
Exporters, Food Processing, Food Manufacturing
Organic Products, Beverages, Dairy Products, Health Products
Green Tea, Black Tea, Butter, Ghee, Milk
Türkiye
Exporters, Food Manufacturing, Food Brands
Organic Products, Functional and Nutraceutical Foods
Gluten-free Flours, Preventive Supplement Packs, Honey

These insights reflect the broad global participation and highlight the product diversity that attendees can expect at the Organic & Natural Expo 2024, underscoring the international interest and market strength in organic and sustainable products.

Key Highlights for the Organic & Natural Expo 2024

Key Industry Segments

The Organic & Natural Expo 2024 emphasizes a diverse range of segments, each contributing to the evolving landscape of natural and sustainable products. The top industry segments represented at this expo include:

Food & Beverages: The most expansive segment, featuring organic, functional, and nutraceutical foods, as well as a variety of beverages, from teas to health-oriented drinks. This segment attracts a wide array of food manufacturers, processors, and exporters.
Health & Wellness: This segment spotlights supplements, herbal products, essential oils, and other wellness-oriented goods that cater to the increasing consumer demand for products promoting overall health and preventative care.
Beauty & Personal Care: Reflecting growing consumer awareness around clean beauty, exhibitors in this segment include manufacturers and brands offering natural skincare, cosmetics, and personal hygiene products free from synthetic chemicals.
Agriculture & Farm Technologies: With a focus on sustainable farming practices, this segment showcases innovations in organic farming, sustainable crop management, and eco-friendly agricultural tools, appealing to a variety of farmers and producers.
Environmental Sustainability Products: This segment includes eco-friendly products and services aimed at reducing environmental impact. Recyclable packaging, biodegradable products, and low-impact household items are central to this category, aligning with global sustainability goals.

Market Trends

The Organic & Natural Expo 2024 captures several significant trends shaping the organic and natural products market, especially in the MENA region:

Rising Demand for Organic and Clean Label Products: Consumers are increasingly prioritizing organic certifications, clean labels, and traceable sourcing, leading to a growing demand for products that are natural, chemical-free, and sustainably produced. This shift is especially evident in food, beverages, and beauty products.
Functional and Nutraceutical Foods on the Rise: There’s a strong trend toward functional foods that offer additional health benefits, such as fortified snacks, drinks with added nutrients, and superfoods. This trend is driven by a focus on health maintenance and disease prevention.
Sustainability as a Key Consumer Priority: As awareness of environmental issues grows, consumers are seeking products with minimal environmental impact. This has led to increased interest in eco-friendly packaging, waste reduction, and products made with sustainable materials.
Expansion of Wellness Products Beyond Supplements: Wellness is increasingly seen as a holistic concept, encompassing not only dietary supplements but also a wide range of wellness products, including herbal remedies, essential oils, and alternative health products.
Government and Regulatory Support for Organic Farming: Governments in the MENA region, particularly in the UAE, are promoting policies and providing support for organic agriculture, including subsidies and education for farmers. This is fostering a supportive environment for the growth of organic and natural sectors.

These highlights reflect the Expo’s alignment with both local and global shifts towards healthier, more sustainable lifestyles, positioning it as a central event for stakeholders across the organic, wellness, and eco-focused industries.

Conclusion

The Organic & Natural Expo 2024 stands as a beacon for innovation and sustainability, gathering global industry leaders, pioneering products, and sustainable solutions that are redefining the future of organic markets. With its strong emphasis on health, wellness, and environmental responsibility, the expo not only highlights the latest trends but also fosters crucial connections that drive industry growth across the Middle East and beyond. This trade fair is an essential platform for professionals dedicated to leading the green revolution in food, wellness, and sustainable living.

Organic & Natural Expo 2024, Dubai: Exhibitors