Exhibiting at Thaifex - Anuga Asia 2025

Koon Brother Sdn Bhd, headquartered in Tangkak, Malaysia, is a prominent manufacturer and exporter of high-quality biscuits, cookies, and festive confectionery. With over three decades of experience, the company operates under the flagship brand “MyBizcuit,” delivering an innovative range of sweet and savory baked goods to domestic and international markets across Asia, the Middle East, and beyond.

Company Background and Growth

Established in 1986, Koon Brother Sdn Bhd began as a small family-run bakery and has since expanded into a full-scale food manufacturing enterprise. With a core philosophy rooted in quality, tradition, and product innovation, the company has grown into a leading name in Malaysia’s confectionery export sector. Today, Koon Brother operates advanced production facilities and is known for its distinct packaging and creative product presentations that align with modern consumer preferences.

Product Portfolio

Koon Brother offers a broad and diversified product line that caters to various consumer segments and festive seasons:

• Biscuits and Cookies

  • Butter Cookies
  • Digestive Wholemeal Biscuits
  • Choco Filling Cookies
  • Peanut Crunchy Bars

• Confectionery Products

  • Traditional Moon Cakes
  • 3D Cartoon Cookies
  • Soft & Crispy Biscuits

• Gift and Festive Packs

  • Classic Gift Box
  • Premium Box Series
  • Thematic Seasonal Hampers

The company places emphasis on combining traditional flavors with modern convenience and visual appeal, making their products ideal for daily consumption, celebrations, and gifting.

Unique Selling Proposition (USP)

Koon Brother distinguishes itself with:

• Halal-certified, ISO-accredited production, meeting stringent international food safety standards.
• Innovative, themed packaging such as 3D character boxes and festive gift sets that drive seasonal sales.
• In-house R&D and design teams enabling rapid product customization for private label and export markets.
• Consistent focus on value-for-money offerings—blending quality ingredients with affordable pricing.

Financial and Export Performance

Although Koon Brother Sdn Bhd is a privately owned entity and does not publish financial statements publicly, trade intelligence and export data suggest the following:

• Estimated annual revenue: USD 8–10 million (FY2024)
• Export revenues comprise nearly 70% of total sales
• Key markets include China, Singapore, Indonesia, UAE, Saudi Arabia, and Bangladesh
• Annual production exceeds 2,000 metric tons of baked goods
• Year-on-year growth of 15–18% driven by gift packs and private label OEM business

Export Shipment Records

Based on Volza and ImportYeti data:

• Over 1,100 international shipments recorded from 2020–2024
• Strong partnerships with global supermarket chains and convenience stores
• Key exported SKUs: Butter Cookies in Metal Tins, Peanut Crunchy Bars, and Moon Cake Gift Packs
• Seasonal shipment spikes during Mid-Autumn Festival, Ramadan, and Chinese New Year

Target Market

Koon Brother targets a wide array of customers:

• Retail and Grocery Chains in Southeast Asia and the Middle East
• Gifting and Seasonal Hamper Distributors
• Online retailers and eCommerce platforms
• Private label/OEM clients seeking Halal and ISO-certified bakery goods

Their packaging innovations and compliance with Halal and international food safety standards make them a preferred supplier for ethnic and culturally diverse markets.

Manufacturing and Capabilities

• GMP, HACCP, and ISO 22000 Certified factory located in Johor state
• Fully automated production lines for mixing, baking, cooling, and packaging
• Annual production capacity of over 2,500 metric tons
• Capability for custom branding and packaging for B2B clients
• Dedicated warehouse and distribution logistics support for export operations

Certifications and Compliance

• Halal Certification (JAKIM Malaysia)
• HACCP Certified – Hazard Analysis and Critical Control Points
• ISO 22000:2018 – Food Safety Management
• MeSTI Certification – Malaysian Food Safety Initiative
• BRC (British Retail Consortium) Food Certified (for select OEM exports)

Client Testimonials

“We have been working with Koon Brother for over 5 years. Their gift boxes and festive cookies are always a hit with our Ramadan clients. Product quality is top-notch and logistics are reliable.”
— Purchasing Director, Food Importer, UAE

“MyBizcuit’s peanut bars have become a fast-moving item in our convenience stores. They offer an excellent price point with consistent quality.”
— Retail Manager, Singapore

Key Achievements

• Recognized by MATRADE as one of Malaysia’s top confectionery exporters in 2023
• Exhibitor at Gulfood (Dubai), THAIFEX, and China Import and Export Fair (Canton Fair)
• Successfully launched in over 15 countries, including branded and OEM SKUs
• Developed proprietary 3D printed festive cookie boxes, a first in Malaysia’s biscuit segment

Koon Brother Sdn Bhd continues to champion Malaysian baking heritage with modern innovation, bringing sweet traditions to tables across the globe. Through quality, creativity, and strategic global partnerships, the company sustains its reputation as a trusted name in the international biscuit and gift confectionery market.