Exhibiting at International Food & Drink Event (IFE) 2025

Transavia is Romania’s leading poultry producer and one of the most reputable integrated food companies in Southeast Europe. Founded in 1991 and headquartered in Oiejdea, Alba County, Transavia has developed into a vertically integrated enterprise with full control over the entire production cycle, ensuring the highest standards of quality, safety, and traceability from farm to fork.

Core Business and Operations

Transavia specializes in the production, processing, and distribution of poultry meat, primarily under its flagship brand Fragedo, as well as value-added food products through its Papane and Jooxy brands. The company manages every stage of the supply chain internally — from cultivating cereals for feed, to raising chickens in its own farms, to meat processing and delivery.

Transavia operates:

• 29 poultry farms across eight counties in Romania
• 4 feed mills
• 2 slaughterhouses
• 1 meat processing factory

These facilities are strategically located to optimize logistics and maintain consistent product quality.

Product and Service Offerings

Transavia’s product portfolio includes:

• Fresh poultry meat: whole chicken grill, wings, breasts, drumsticks, gizzards, and more under the Fragedo brand
• Ready-to-cook and ready-to-eat products: available under Papane, focusing on convenience foods such as chicken schnitzels and nuggets
• Snacking products: introduced through the Jooxy brand, targeting younger, on-the-go consumers

Specialization and Unique Selling Proposition (USP)

Transavia’s competitive edge lies in its fully integrated business model, ensuring complete traceability and biosecurity across the entire production chain. Their “Well Made in Romania” promise reflects the company’s commitment to superior Romanian quality, responsible animal welfare, and sustainable farming practices.

Transavia only uses 100% Romanian grains for feed production, free from antibiotics and growth hormones. Its poultry is reared in natural conditions, making its products a healthier and safer option for consumers.

Financials and Market Position

According to Ziarul Financiar and other local business reports, Transavia has consistently reported strong financials:

• Revenue (2022): approximately €230 million
• Net profit (2022): approximately €22 million
• Employee base: over 2,300 employees

Transavia has been ranked among Romania’s most profitable agribusinesses for several consecutive years, maintaining a market share of over 25% in the Romanian poultry industry.

Export and Shipment Data

Transavia is a major exporter of poultry meat, supplying over 25 countries, including the UK, France, Netherlands, Greece, and Hungary.

Based on shipment data available from platforms such as ImportGenius and Volza:

• Annual export volume: over 25,000 tons
• Estimated shipment value (2022): approximately €50 million
• Exported products: fresh and frozen poultry parts, whole chicken, and processed poultry items

Transavia is approved to export to high-standard markets like the EU and GCC, reflecting its compliance with stringent international food safety norms.

Target Markets

Transavia serves:

• Retail chains in Romania and abroad (Carrefour, Lidl, Kaufland)
• HORECA sector
• Private label partners
• Direct consumers through national retail distribution

Its Papane and Jooxy brands particularly target urban consumers seeking fast, convenient, and healthier meal options.

Capabilities and Infrastructure

• Integrated farming and production chain
• Daily slaughtering capacity: over 120,000 chickens
• Storage and cold chain logistics
• Automated packaging lines
• High-capacity feed production: 90,000+ tons/year

The company invests heavily in modern technology and automation to ensure efficiency, hygiene, and product consistency.

Certifications and Compliance

Transavia holds multiple certifications attesting to its commitment to food safety and quality:

• IFS Food
• ISO 22000:2018 (Food safety management)
• ISO 14001:2015 (Environmental management)
• ISO 45001:2018 (Occupational health and safety)
• Halal certification
• Non-GMO certification

Additionally, it meets all EU regulations regarding animal welfare, environmental sustainability, and traceability.

Customer Testimonials and Market Reputation

Transavia enjoys strong brand loyalty in Romania and has been recognized as a top trusted brand in multiple consumer surveys. It has also received multiple awards for sustainability and quality, including:

• “Most Trusted Brand in Romania – Poultry” (Reader’s Digest, 2021)
• Superior Taste Award from the International Taste Institute

Customer feedback consistently highlights the freshness, tenderness, and reliability of Transavia’s products, making it the preferred poultry choice in Romanian households.

Achievements and Recognition

• Over 30 years of market leadership in Romania
• Only Romanian poultry company selected to represent national food industry in European expos
• Significant investment of over €25 million in sustainable energy and automation since 2020
• Recipient of “Green Business Excellence Award” for environmental responsibility in food production

Transavia continues to expand its global footprint, investing in innovation, automation, and eco-conscious practices to maintain its leadership in the European poultry sector.