Exhibiting at World Tea Expo 2025

Tres Agaves and Hanson of Sonoma are two premium spirits brands operating under the umbrella of Trinchero Family Estates, a prominent wine and spirits producer based in California, USA. Together, these brands embody excellence in craft distilling, organic ingredients, and sustainability, offering an extensive range of award-winning tequilas, vodkas, and mixers.

Core Business

The primary focus of Tres Agaves is crafting 100% de agave organic tequila and complementary organic mixers sourced directly from Jalisco, Mexico. Hanson of Sonoma, on the other hand, is dedicated to producing certified organic vodka and limited-edition whiskeys using artisan distilling methods in Sonoma County.

Tres Agaves is positioned prominently in the tequila market for both consumer and hospitality sectors, while Hanson of Sonoma appeals to high-end consumers seeking purity, flavor innovation, and sustainability in vodka.

Product and Service Offerings

Tres Agaves Tequila Portfolio:

• Blanco Tequila: Unaged, crisp agave-forward expression
• Reposado Tequila: Aged 9 months in American oak barrels
• Añejo Tequila: Aged 18 months, deep and complex flavor profile

Organic Mixers Line:

• Organic Margarita Mix
• Organic Strawberry Margarita Mix
• Organic Bloody Mary Mix
• Organic Agave Nectar

Hanson of Sonoma Vodka Flavors:

• Original
• Cucumber
• Meyer Lemon
• Mandarin
• Habanero
• Espresso

Limited-Release Whiskey:

• Organic Single Malt
• Double Barrel Bourbon-style

Specialisation and Core USP

Both brands emphasize organic certification, sustainable practices, and artisanal quality:

• Tres Agaves sources Blue Weber agave grown in the Tequila Valley region and uses traditional baking and fermentation processes with no additives.
• Hanson of Sonoma utilizes organic grapes as the vodka base, setting it apart from traditional grain-based vodkas.

Their products are handcrafted, non-GMO, gluten-free, and certified organic, appealing strongly to environmentally conscious consumers.

Financials

As part of Trinchero Family Estates (TFE), the brands benefit from a strong financial and distribution backbone. TFE reported over $800 million in annual revenue, with Tres Agaves and Hanson of Sonoma contributing significantly to its spirits portfolio growth. TFE ranks among the Top 10 wine companies in the U.S., ensuring robust supply chain, logistics, and marketing support for its spirit brands.

Shipment Data

Based on public data from platforms like ImportYeti:

• Over 500 documented international shipments involving Tres Agaves products, primarily to Canada, Germany, and the UK.
• Hanson of Sonoma has seen growing exports across Asia-Pacific markets, especially in Japan and South Korea.
• Import volume primarily includes packaging materials and glass bottles from Mexico and Europe.

Target Market

• Tres Agaves: Cocktail bars, upscale restaurants, tequila connoisseurs, and organic lifestyle consumers.
• Hanson of Sonoma: Health-conscious millennials, mixologists, boutique retailers, and high-end hotel chains.

Both brands are distributed nationally in the U.S. and exported to more than 20 international markets, including Europe, Asia, and Latin America.

Capabilities

• Distillation Facilities:
  • Tres Agaves: Partner distillery in Jalisco, Mexico
  • Hanson: In-house certified organic distillery in Sonoma
• Customization & Private Label: Available for hospitality and events
• E-commerce: Direct-to-consumer sales via brand websites and retail partnerships

Certifications and Compliance

• Certified Organic by California Certified Organic Farmers (CCOF)
• Non-GMO Project Verified
• Gluten-Free Certification
• Sustainable Winegrowing Certification (via Trinchero Estates)

Customer Testimonials

“Hanson of Sonoma is one of the cleanest vodkas I’ve ever tasted. The cucumber infusion is sublime.”
— Reviewer, Wine Enthusiast Magazine

“Tres Agaves makes my favorite margarita mixer—tastes fresh and not overly sweet.”
— Amazon Verified Buyer

Major Achievements

• Multiple Double Gold Medals at the San Francisco World Spirits Competition
• Hanson of Sonoma voted Top 10 Vodka Brands by Liquor.com (2023)
• Tres Agaves Blanco rated 92 points by Wine Enthusiast
• Sponsorships and placements in global hospitality chains including Marriott and Four Seasons

By combining heritage, innovation, and sustainability, Tres Agaves and Hanson of Sonoma continue to elevate their presence in the premium spirits market while upholding the Trinchero Family Estates legacy of excellence.