Tsan Yu Yen Food Co., Ltd., operating under the brand names Home Bake and h&Bake, is a renowned bakery and frozen dessert manufacturer based in Taichung City, Taiwan. Founded by Ms. Zhou Shu-Zhen, the company has become a trusted name in natural, low-sugar baked goods and artisanal frozen foods, serving both the domestic Taiwanese market and global export partners.
Core Business
Tsan Yu Yen specializes in the development, manufacturing, and export of healthy, handmade bakery products and premium frozen ready-to-bake goods. Their offerings cater to the growing demand for sugar-free, organic, and natural ingredient snacks and desserts, with a robust OEM/ODM service framework supporting global partners.
Product and Service Offerings
Tsan Yu Yen offers a wide range of bakery and frozen food items, including:
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Handmade Bakery Products:
- Sugar-free cookies and egg rolls
- Brown rice cookies with seaweed or fruit inclusions
- Pineapple cakes, fruit tarts with wholegrain bases
- Organic chocolate and matcha rice cookies
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Frozen Catering & Dessert Products:
- Brown sugar sourdough steamed buns
- Radish-shaped cream buns
- Blueberry pie and mochi-based mini desserts
- Frozen ready-to-steam breakfast pastries
Their frozen range is especially popular among hotel and foodservice clients looking for ready-to-bake or steam artisanal items with long shelf life.
Specialization and Unique Selling Proposition
Home Bake differentiates itself with:
- Artisanal Manufacturing Techniques: Handmade process for cookies, tarts, and egg rolls
- Nutritional Positioning: Focus on sugar-free, whole grain, and organic certified ingredients
- Premium Frozen Line: Catering-grade frozen baked goods with custom shapes and fillings
- Taiwanese Heritage with Global Appeal: Blending traditional flavors with clean-label innovation
Their products are free of artificial preservatives, trans fats, and commonly used additives, aligning with modern dietary demands.
Financial Strength
Tsan Yu Yen operates as a boutique SME with consistent year-on-year growth in both domestic and export sales. The company’s annual revenue is estimated between USD 1 million to USD 2 million, driven by high-margin, value-added bakery exports and OEM partnerships in Asia and North America.
Shipment and Export Records
Based on trade data and exhibition records, Tsan Yu Yen exports to:
- Japan
- Singapore
- Malaysia
- Canada
- United States
The company executes 30–60 international shipments annually, focusing on refrigerated/frozen dessert logistics and branded health snack exports.
Target Market
Their customer base includes:
- Organic and health food retailers
- Specialty bakeries and gourmet supermarkets
- Hotels, airline catering services, and café chains
- Private label brands seeking artisanal bakery lines
Their flexible order sizes and low-MOQ private labeling make them an attractive supplier for boutique food retailers and wellness brands.
Capabilities
- Manufacturing Site: HACCP-compliant factory in Taichung
- Certifications:
- ISO 22000
- Halal Certification
- Organic Certification (Taiwan & USDA equivalent)
- Packaging Customization: Retail bags, gift sets, catering bulk packs
- OEM/ODM Service: Custom formulations for wellness snack brands and frozen dessert lines
- Frozen Supply Chain: End-to-end cold chain infrastructure for export
Certifications and Compliance
Tsan Yu Yen maintains rigorous food safety and quality standards through:
- ISO 22000 Food Safety Management
- HACCP for critical food hazard control
- Halal Certification (compliant with Muslim-majority market requirements)
- Organic Certifications (verified for both domestic and export regions)
These certifications enable the company to serve regulated markets in Asia, North America, and the Middle East.
Customer Testimonials
“The Home Bake brown rice cookies have become one of our fastest-selling clean-label snacks. Clients appreciate the rich taste with no added sugar.”
— Retail Buyer, Organic Supermarket Chain, Singapore, 2023
Major Achievements
- Brand Growth: Expanded the Home Bake product line to over 50 SKUs
- Frozen Category Leadership: Became a preferred frozen dessert OEM partner for Japanese and Taiwanese hotels
- Exhibition Highlights: Featured at Food Taipei, FHA Singapore, and FOODEX Japan
- Sustainability Practices: Adopted recyclable and compostable packaging for organic snack lines
Tsan Yu Yen Food Co., Ltd. continues to merge Taiwan’s artisanal baking heritage with modern nutrition trends, offering clean-label, innovative, and beautifully crafted baked and frozen delights to global consumers.
