Vietnam Grocery., JSC is a dynamic fast-moving consumer goods (FMCG) exporter and trading company based in Hanoi, Vietnam. With a comprehensive catalog of branded and private-label consumer goods, Vietnam Grocery has established itself as a one-stop export solution for international buyers seeking Vietnamese and Southeast Asian grocery and household products.
Company Overview
Vietnam Grocery., JSC was established with the mission of bringing premium Vietnamese products to global markets. The company operates through a robust export and trading model, supplying a vast array of branded food, personal care, and household goods. With operations extending to multiple continents, Vietnam Grocery serves supermarkets, distributors, and wholesalers in over 60 countries.
Core Business and Product Portfolio
Vietnam Grocery’s strength lies in its diversified portfolio across essential consumer categories:
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Beverages:
- Tea, Coffee, Soft Drinks, Energy Drinks, Bottled Water, Wine & Beer
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Bakery, Confectionery & Snacks:
- Savory snacks, Chips, Confectionery items, Biscuits
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Seasonings & Condiments:
- Sauces (Cholimex), Spices & Herbs, Flour, Sugar, Salt
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Personal Care:
- Shower Gel, Shampoo, Toothpaste, Sanitary Paper, Deodorants, Skin Care
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Canned Foods:
- Canned Fruits, Fish (Tuna, Mackerel), Meat Products, Honey
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Household Chemicals:
- Detergents (Kao, Attack), Cleaning agents, Fabric Softeners
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Vegetable Oils:
- Soybean Oil, Palm Oil, Sesame Oil, Mixed Cooking Oils
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Noodles:
- Instant Noodles, Vermicelli, Rice Noodles (including export brands)
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Grains & Beans:
- Jasmine Rice, Glutinous Rice, Black Beans, Red Beans
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Seafood & Fresh Produce:
- Export-grade seafood and seasonal fruits and vegetables
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Others:
- Fashion Items, Cigarettes, Hotel Amenities, Gift Sets, Dietary Supplements, Office Supplies
This broad catalog positions the company to cater to diverse customer requirements and import regulations globally.
Distribution and Export Capabilities
Vietnam Grocery leverages its central Hanoi location and close port access to manage efficient export operations:
- Export Reach: Over 60 countries including the U.S., UAE, Japan, Australia, and EU nations
- Packing Solutions: OEM, ODM, Private Label, and Retail Packaging
- SKUs Available: 10,000+ SKUs across all FMCG categories
- Logistics: Sea and air freight with comprehensive documentation and multi-language labeling
The company works with major global logistics partners to ensure timely delivery and compliance with international import regulations.
Certifications and Compliance
Vietnam Grocery collaborates with manufacturers holding:
- ISO 9001 and ISO 22000
- HACCP Certification
- Halal Certification
- FDA Registration (for U.S. exports)
- EU Food Safety Standards
The company performs internal product verification and compliance checks to ensure every shipment meets destination market standards.
Financial and Export Insights
- Annual Export Turnover: Estimated USD 25–30 million (2024)
- Product Categories Exported: 14+ across food, personal care, and household essentials
- Client Base: Supermarkets, wholesalers, online platforms, ethnic grocery chains
- Market Penetration: High demand in Asia-Pacific, Middle East, Europe, and North America
The company has achieved consistent double-digit annual growth over the last five years.
Target Markets and Positioning
Vietnam Grocery serves as a strategic supplier for:
- Ethnic Asian grocery stores in Western markets
- Middle Eastern hypermarkets seeking Southeast Asian brands
- E-commerce platforms importing Vietnamese specialty products
- Hospitality chains sourcing personal care and household items
Its position as a B2B global sourcing partner is reinforced by its deep product range and responsiveness to retail and regulatory trends.
Unique Selling Proposition (USP)
- One-stop procurement across major Vietnamese and international FMCG brands
- Strong relationships with brand owners and OEM factories
- Customized labeling, documentation, and language-specific packaging support
- Access to leading Vietnamese export brands like G7 Coffee, Cholimex, Ajinomoto, Unilever, Red Bull
Vietnam Grocery enables international buyers to navigate the Vietnamese supply chain with ease and efficiency.
Customer Testimonials
“Vietnam Grocery helped us bring over 300 SKUs into our retail chain in under six months. Their service and flexibility are unmatched.”
– Sourcing Director, Ethnic Supermarket Chain, USA
“Their packaging and private labeling services saved us significant time in launching our house brand in the UAE.”
– FMCG Importer, Dubai
Major Achievements
- Exported over 1,000 containers in 2023 across all product categories
- Developed exclusive partnerships with several Vietnamese FMCG manufacturers
- Launched multilingual catalog and digital order system in 2022
- Expanded export categories to include hotel and institutional supply in 2024
Media and Engagement
While the company maintains a low-profile digital presence, Vietnam Grocery primarily engages clients through trade shows, customized virtual product catalogs, and direct B2B outreach. The company continues to build its brand through reliability, responsiveness, and competitive product sourcing.
