Product Offerings
Products:
Salmon Products: Fresh and frozen salmon fillets, portions, and whole fish
Whitefish Products: Cod and haddock fillets
Villa Seafood, Inc. is a U.S.-based premium seafood importer and distributor headquartered in Marshfield, Massachusetts. As a subsidiary of Villa Seafood Group, headquartered in Norway, the company leverages a vertically integrated supply chain to deliver sustainably sourced, high-quality salmon and whitefish products to the North American market. With a deep-rooted commitment to transparency, traceability, and responsible sourcing, Villa Seafood, Inc. is a trusted partner to major retail, foodservice, and wholesale clients across the United States and Canada.
Company Background and Global Integration
Villa Seafood, Inc. represents the North American arm of the Villa Seafood Group, a Norwegian seafood enterprise with a strong global footprint. The parent company, established in Norway in 2004, owns and operates multiple operations spanning sourcing, processing, logistics, and branding. Villa Seafood, Inc. was created to expand Villa’s presence in North America and to meet the rising demand for responsibly sourced and fully traceable seafood.
With operations connected directly to aquaculture producers and wild fisheries in Norway and Iceland, Villa Seafood, Inc. ensures end-to-end product control from ocean to plate.
Core Products and Market Focus
Villa Seafood, Inc. specializes in value-added, high-quality seafood products that meet stringent regulatory and sustainability standards.
Product Categories:
-
Salmon Products
- Fresh and frozen Atlantic salmon fillets
- Skin-on and skinless portions
- Whole salmon (HOG – head on gutted)
-
Whitefish Products
- Atlantic cod fillets
- Haddock fillets
- Longline and trawl-caught options
All products are offered in retail-ready and bulk formats, with customized packing solutions based on buyer specifications.
Sourcing and Sustainability
Villa Seafood, Inc. sources seafood from certified fisheries and farms in Norway, Iceland, and the Faroe Islands. Their partners operate under:
- Global GAP certified aquaculture
- MSC (Marine Stewardship Council) certified fisheries
- Friend of the Sea and BAP certification (depending on species)
The company has committed to 100% of its wild-caught fish being MSC-certified or engaged in Fishery Improvement Projects (FIPs). All farmed salmon offered by Villa is ASC or Global GAP compliant.
Distribution and Client Base
Villa Seafood, Inc. supplies a wide range of customers in the U.S. and Canada:
- National grocery retailers
- Foodservice distributors
- Online seafood platforms
- Meal kit companies
- High-end seafood markets
Distribution is facilitated through cold storage hubs in the Northeast and Midwest, ensuring nationwide availability and efficient logistics.
Traceability and Transparency
Villa Seafood is recognized for its full-chain traceability:
- Every product is traceable from vessel or farm to consumer
- Blockchain-based traceability initiatives are being piloted
- Labels include origin, catch/farm method, production date, and sustainability certifications
This commitment to transparency has become a key differentiator in gaining the trust of eco-conscious consumers and sustainability-focused retailers.
Quality Control and Certifications
Villa Seafood maintains robust quality standards through:
- Third-party audited facilities
- Regular microbial and chemical residue testing
- Alignment with FDA, USDA, and EU import regulations
Villa's supplier network is certified under:
- MSC, ASC, Global GAP, and BRC standards
- HACCP-compliant processing plants
Leadership and Team
Villa Seafood, Inc. is led by Geir Myklebust, a seasoned seafood industry executive with extensive experience in international trade, aquaculture, and supply chain development. His leadership is focused on aligning sustainability with commercial growth and building long-term client partnerships.
Strategic Vision and Achievements
- Recognized as an emerging sustainable seafood leader in the U.S. by industry analysts
- Participated in global seafood trade shows including Seafood Expo North America and Seafood Expo Global
- Partnered with sustainability organizations and NGOs to drive responsible sourcing initiatives
“Villa’s consistency, transparency, and quality control has made them a core partner in our fresh seafood program.” — Category Manager, National Retail Chain
Villa Seafood, Inc. continues to scale its U.S. operations with a focus on innovation, environmental stewardship, and customer-centric solutions, bridging Nordic seafood excellence with the evolving demands of the North American market.