Product Offerings
Product Categories:
Food Processing Machines and Equipment, Information Technology and Software
Products:
Digital Color Label Printers: VP500, VP600, VP700, VP750, VP800
VIPColor Technologies is a globally recognized manufacturer of digital color label printers, headquartered in Milpitas, California, United States. The company designs and manufactures high-performance, on-demand color label printing solutions for small to medium enterprises (SMEs), industrial manufacturers, food and beverage processors, chemical companies, and logistics providers. With a presence spanning more than 35 countries, VIPColor has established itself as a trusted brand in the digital labeling space.
Company Overview
Founded in the early 2000s as a division of Venture Corporation Ltd (Singapore), VIPColor Technologies was created to address the growing need for efficient, high-resolution color labeling in manufacturing and packaging environments. The company operates with a dual footprint, with R&D and product design primarily in Silicon Valley, and global support operations across Europe, Asia, and Latin America.
The company’s printers are known for their high-speed output, vibrant print quality, durability, and integration flexibility, enabling businesses to produce professional-grade labels in-house.
Product Portfolio
VIPColor’s portfolio of digital label printers offers solutions that support a range of applications from food and beverage packaging to chemical drum labeling. All systems support full-color, variable data printing and high-volume production.
Digital Color Label Printers:
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VP500
- Entry-level pigment-based label printer
- Up to 8 inches per second (ips) print speed
- Resolution: 1600 x 1600 dpi
- Ideal for small businesses and startups
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VP600
- Enhanced speed model for SMEs
- Print width: up to 8.5 inches
- Cost-efficient for medium-volume users
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VP700
- Industrial-grade color label printer
- Up to 12 ips print speed
- High-speed Memjet® inkjet engine
- Popular for food, beverage, and chemical industries
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VP750
- Water-resistant variant of the VP700
- Uses pigment inks for GHS-compliant labeling
- Designed for harsh environments
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VP800
- Advanced model with higher throughput
- Enhanced media handling and ink management
- Designed for large-scale manufacturers
Each printer supports integration with ERP and label design systems such as BarTender, NiceLabel, and SAP. They accommodate a variety of media including glossy, matte, and synthetic labels.
Technology and Performance
VIPColor’s proprietary printing technology is designed for high-speed, high-resolution outputs with minimal downtime. Key features include:
- Memjet inkjet engine for rapid color printing
- Ink systems designed for low operational cost
- Industrial connectivity: USB, Ethernet, and wireless options
- Seamless compatibility with Windows-based label design software
In-field feedback shows:
- Reduction of pre-printed label inventory by up to 80%
- Up to 70% faster turnaround for new product labels
- Compliance with GHS (Globally Harmonized System) labeling standards
Market Reach and Applications
VIPColor Technologies serves customers in over 35 countries through a network of distributors, resellers, and integrators. Its products are deployed in industries including:
- Food and Beverage: Bottled goods, condiments, frozen foods
- Health and Beauty: Cosmetic packaging and personal care labeling
- Chemical: GHS-compliant labels for drums and containers
- Manufacturing: Product labeling, inventory tags, barcode solutions
- Logistics and Warehousing: Shipping labels, pallet tags
Client Success and Use Cases
“We produce over 30 different SKUs daily. The VP750 has streamlined our process and ensured compliance with water-resistant labeling requirements.” — Operations Manager, Organic Juice Manufacturer (USA)
“Switching to on-demand printing with the VP700 has saved us over $10,000 annually in label pre-printing costs.” — Production Supervisor, Chemical Packaging Company (Germany)
Support and Distribution Network
VIPColor provides global support via:
- Authorized distributors in North America, EU, Latin America, and Asia-Pacific
- Online resource center with software downloads and driver support
- OEM support for customized applications and integrations
Printers are backed by standard manufacturer warranties with optional extended service plans.
Certifications and Compliance
VIPColor printers are engineered and manufactured under stringent quality systems, ensuring compliance with:
- CE, FCC, RoHS standards
- BS5609 certification for GHS label durability (applicable to VP750)
- ISO-compatible design processes under parent company Venture Corporation
Strategic Outlook and Innovation
- Continued investment in pigment-based and water-resistant print technologies
- Development of higher-speed models for enterprise-scale printing
- Expansion of AI-driven print management tools for predictive maintenance and supply chain optimization
- Focused R&D on eco-friendly ink formulations and biodegradable label substrates
VIPColor Technologies continues to redefine the future of label printing by delivering cost-effective, high-resolution, and on-demand color printing solutions that empower businesses to operate with flexibility, speed, and efficiency in an ever-changing market.