Vivarita Tequila and Chispo Tequila represent two distinct yet equally authentic expressions of Mexico’s centuries-old tequila-making tradition. Both brands are committed to producing high-quality, 100% agave tequilas, each rooted in specific regions of Jalisco—Mexico’s premier tequila-producing state. Though operating independently, the brands reflect a shared heritage of craftsmanship, terroir, and cultural pride.
Vivarita Tequila
Brand Overview
Vivarita Tequila is produced in Villa Corona, Jalisco, an area known for its fertile valleys and optimal agave-growing conditions. The brand specializes in premium tequilas crafted exclusively from 100% Blue Weber Agave. Available expressions include:
Vivarita Blanco Tequila – unaged, crisp, and citrus-forward
Vivarita Reposado Tequila – aged in oak barrels for a smoother, more nuanced profile
These tequilas are designed for both sipping and mixology, catering to consumers who value authenticity, versatility, and quality.
Production Highlights
100% Blue Weber Agave from local fields in Jalisco
Traditional methods, including slow cooking in autoclaves and fermentation with proprietary yeast strains
Distillation in stainless steel pot stills
Reposado aged in American oak barrels for a minimum of 2 months
While the brand has limited digital presence, it is listed on major tequila databases such as Tequila Matchmaker, which verifies authenticity and production details.
Product Reception
According to tequila enthusiast platforms and retailer reviews:
Vivarita Blanco is praised for its bright, herbal finish and peppery notes
Vivarita Reposado is appreciated for smoothness and hints of vanilla and oak
The brand has gained traction in select North American markets, particularly through specialty liquor retailers and importers focusing on boutique tequila labels.
Chispo Tequila
Brand Overview
Chispo Tequila is based in Los Altos de Jalisco, a region globally respected for producing some of the finest, sweetest agave due to its highland elevation and mineral-rich red soil. Chispo is a newer entrant to the market, with a bold, minimalistic brand identity and a focus on purity and natural expression.
Its flagship product is:
Chispo Tequila Blanco – made with 100% Blue Agave and no additives
Chispo positions itself as a clean, ultra-premium tequila perfect for sipping neat or elevating craft cocktails.
Production Process
While specific NOM (Norma Oficial Mexicana) data is limited, Chispo emphasizes:
Single-origin Blue Agave
Additive-free processing
Slow fermentation and double distillation
Packaging and presentation align with luxury spirits branding, appealing to the millennial and Gen Z consumer segments.
Distribution and Growth
Chispo Tequila is primarily available through:
Direct-to-consumer sales via their website
Limited retail distribution in the U.S., especially California and Texas
Select bar and restaurant placements focused on craft spirits
The brand has utilized digital marketing and social media presence to build awareness, though detailed metrics and sales data are not publicly disclosed.
Consumer Feedback
Consumer impressions shared through online retail platforms and independent reviews praise Chispo Tequila Blanco for:
Smoothness with no harsh alcohol burn
Balanced sweetness and minerality
Elegant bottle design and premium feel
Market Positioning
Chispo is actively carving space in the boutique tequila segment with a focus on:
Sustainability in sourcing and packaging
Craft spirit authenticity
Modern branding with a minimalist edge
Combined Industry Context
Together, Vivarita and Chispo illustrate the diversity of high-quality tequila offerings from Jalisco. Vivarita, rooted in tradition and mid-level premium market placement, contrasts with Chispo’s modern, upscale, design-forward appeal.
These brands cater to distinct but overlapping segments of the growing North American tequila market, which surpassed $6 billion USD in U.S. retail sales in 2023, driven by consumer demand for premium and craft agave spirits.
Key Achievements
Vivarita Tequila listed on verified tequila registries such as Tequila Matchmaker
Chispo Tequila launched with a clear brand identity focused on modern luxury and transparency
Both brands maintain 100% agave formulation with no artificial additives
Emerging distribution channels in the U.S. hospitality and boutique spirits sectors
Vivarita and Chispo are part of the rising wave of tequila brands preserving traditional Mexican craftsmanship while meeting global demand for clean-label, high-quality spirits. Their shared commitment to purity, regional identity, and premium agave make them standout choices in a competitive spirits landscape.
