Exhibiting at Thaifex - Anuga Asia 2025

We'd Like Co., Ltd., based in Seogwipo-si, Republic of Korea, is a modern food and brand entertainment company renowned for bridging Korean pop culture with culinary innovation. The company specializes in developing trendy, K-content-driven food products under vibrant brands like HEEBAB and Queen of Dim Sum, capturing the interest of both domestic consumers and global K-culture enthusiasts.

Company Background and History

Founded with a vision to create a synergy between digital content and consumer products, We’d Like Co., Ltd. emerged as a brand-centric company that translates influencer-led media into physical products. The company is led by Nyla Kim and has grown rapidly through strategic partnerships with well-known content creators and media personalities, notably HEEBAB—a popular food YouTuber and influencer whose name now fronts a line of ready-to-eat Korean meals.

We’d Like Co., Ltd. utilizes its strong presence in entertainment and content production to drive brand awareness, engagement, and product adoption in food and beverage segments.

Core Business and Offerings

The company’s product lines include:

• Packaged Foods:

  • HEEBAB Tteokbokki – a spicy Korean rice cake dish tailored for convenience and rich flavor.
  • Pork Cutlet – premium frozen pork cutlets ready for frying or oven-baking.
  • Frozen Gimbap – quick-prep Korean rice rolls ideal for snacking or meals.

• Beverages:

  • Hallabong Juice – made from Jeju Island’s premium citrus.
  • Green Tangerine Ade, Prune Juice, and Apple Carrot Juice – marketed for their health benefits and taste.

• Chinese Cuisine Range:

  • Under the Queen of Chinese Cuisine and Queen of Dim Sum lines, products include frozen dim sum, noodles, and proprietary sauces adapted for Korean palates.

These items are sold through online and offline retail platforms, often co-marketed with influencer content for enhanced consumer resonance.

Specialization and Unique Selling Proposition

We’d Like Co., Ltd. excels in:

• Content-commerce integration, using viral media to build instant brand equity.
• K-food product development tied to consumer trends, especially among Gen Z and Millennials.
• Celebrity-backed branding, with a strong link between influencers and food products.
• Ready-to-eat and convenience-oriented formats, suited for modern, fast-paced lifestyles.

The HEEBAB brand, for instance, was born from a mukbang content creator and now symbolizes quality, fun, and convenience in Korean comfort food.

Financial Performance

Although the company does not disclose specific financials, its rapid expansion and brand proliferation suggest strong commercial growth:

• Product SKUs listed on major Korean e-commerce sites and Hallyu-centric global platforms.
• Retail collaborations in both domestic supermarkets and export outlets.
• Enhanced visibility through media partnerships and influencer campaigns.

The integrated marketing model significantly reduces customer acquisition cost and boosts conversion, driving strong returns.

Export and Shipment Records

We’d Like Co., Ltd. is actively expanding its export operations:

• Products shipped to Japan, Thailand, Singapore, Malaysia, and the U.S. via K-pop stores and online distributors.
• Featured in Hallyu product catalogs and international K-lifestyle expos.

The company’s content-first model allows it to bypass traditional advertising and directly tap into niche but high-growth international markets.

Target Market

Their primary audiences include:

• K-culture and K-food fans globally, particularly Gen Z and Millennial consumers.
• Online shoppers seeking trendy, influencer-approved food products.
• Asian grocery chains and Hallyu-themed retail outlets.
• Convenience food consumers looking for authentic, easy-to-prepare Korean meals.

Their unique product design and branding resonate with trend-sensitive markets and loyal fan bases.

Capabilities

We’d Like Co., Ltd. operates with:

• OEM and ODM partnerships across Korea for scalable food manufacturing.
• In-house content creation and digital marketing teams for brand development.
• Direct-to-consumer (DTC) e-commerce integration.
• Packaging and design teams experienced in aesthetic, functional food packaging.

They effectively combine food manufacturing with entertainment branding to create immersive consumer experiences.

Certifications and Compliance

The company complies with:

• Korean FDA standards for food safety and labeling.
• Export-ready documentation for East and Southeast Asian markets.
• Plans for expansion into Halal-certified and organic-certified product lines are under exploration.

This ensures its products are accepted in both traditional and modern trade channels.

Customer Testimonials

Fan and consumer feedback includes:

• “It tastes just like the mukbang video promised!” – YouTube viewer turned buyer.
• “Love how HEEBAB products make Korean street food available at home.” – Singapore-based K-food enthusiast.
• “Queen of Dim Sum is now a staple in our freezer.” – Korean family in Los Angeles.

Reviews often emphasize authenticity, ease of preparation, and the emotional connection to K-pop culture.

Major Achievements

• Successful launch of HEEBAB Tteokbokki as a viral snack brand.
• Expansion of Queen of Dim Sum and Queen of Chinese Cuisine as multicultural food lines.
• Recognized as a top-tier K-content-based brand commerce startup in Korea.
• Built an international fanbase for its food products through integrated influencer marketing.

We’d Like Co., Ltd. is redefining the food landscape by blending pop culture, influencer marketing, and ready-to-eat innovation. With an eye on global expansion and a heart rooted in Korean culinary culture, the company is a standout player in the evolution of entertainment-based food commerce.