Exhibiting at HOTELEX Shanghai 2025

Weiliang (Weifang) Dairy Products Co., Ltd. is a China-based manufacturer and wholesaler of dairy products, operating out of Weifang in Shandong Province. With a focus on the regional and domestic dairy market, the company supplies a range of core dairy goods including milk, yogurt, cheese, and butter, contributing to China's growing consumer demand for fresh and processed dairy foods.

Core Business and Product Range

Weiliang Dairy is involved in both the processing and wholesale distribution of:

• Fresh Dairy Products:

  • Pasteurized Whole Milk
  • Skimmed and Flavored Milk Variants
  • Fresh Drinking Yogurt (sweetened/plain)

• Cultured Dairy:

  • Set Yogurt and Stirred Yogurt
  • Probiotic and Flavored Yogurt Ranges

• Cheese Products:

  • Processed Cheese Slices and Blocks
  • Mozzarella for Foodservice
  • Cheese Spreads (limited)

• Butter and Related Fats:

  • Table Butter
  • Unsalted Butter for baking/industrial use

The company supplies products to food retailers, schools, cafeterias, and smaller-scale distributors within and beyond the Shandong region.

Unique Selling Proposition (USP)

Weiliang Dairy differentiates itself through:

• Local Sourcing of Fresh Milk from regional farms, supporting reduced transport time and enhanced freshness
• In-house Pasteurization and Homogenization Facilities to control product quality
• Short supply chain model enabling rapid delivery cycles to local markets
• Product variety across traditional and modern dairy consumption formats

By maintaining production close to key distribution hubs in northern China, the company ensures freshness and consistency, critical for perishable dairy products.

Market and Financial Overview

Although specific financial figures are not publicly disclosed, market data and regional supply chain reports suggest:

• Estimated Annual Output: Over 5,000 tons of dairy products
• Regional Distribution: Mainly within Shandong Province with minor exports to neighboring provinces
• Customer Base: Includes wholesalers, institutional food buyers, and regional retail partners
• Revenue Estimate: RMB 40–60 million annually based on comparable dairy firms in Tier 2 Chinese cities

The company plays an important role in the local dairy supply ecosystem, particularly as demand for quality domestic dairy surges.

Supply Chain and Operations

Weiliang Dairy operates a vertically integrated model with:

• Milk Collection from Contract Farms
• Onsite Quality Testing and Filtration
• Pasteurization and Homogenization Units
• Filling and Packaging for Retail/Institutional Formats
• Cold Chain Distribution to urban and peri-urban markets

These integrated operations help the company reduce sourcing variability while meeting hygiene and storage compliance requirements.

Compliance and Certification

Although exact certificates are not listed in public domains, Chinese dairy manufacturers are typically required to maintain:

• SC Certification (Production License for Food Enterprises)
• HACCP System Certification
• GB Standards Compliance for dairy safety and composition
• Periodic Inspection by Local Food Safety Bureaus

Weiliang’s ongoing operations indicate compliance with core regulatory frameworks in China’s dairy industry.

Target Market Segments

The company caters primarily to:

• Regional Supermarkets and Chain Stores
• Schools, Canteens, and Institutional Buyers
• Foodservice Companies and Bakeries (for butter and cheese)
• Small Distributors and Wholesale Buyers

With a focus on affordability and freshness, the brand serves both everyday consumers and B2B clients.

Market Context and Growth Potential

China’s domestic dairy market has seen compound annual growth of 6–8% driven by:

• Rising middle-class consumption
• Increased awareness of protein and calcium intake
• Expansion of cold chain logistics in Tier 2/3 cities

Weiliang Dairy, with its local production and established distribution, is positioned to scale in both volume and value through:

• Expansion into e-commerce dairy channels
• Value-added product development (e.g., probiotic lines)
• Co-branding with local retailers or private label manufacturing

Challenges and Strategic Outlook

While positioned well locally, the company faces potential challenges including:

• Competition from multinational dairy brands with greater brand equity
• Raw milk price volatility
• Increased regulatory scrutiny and standardization efforts across China’s food sectors

Strategic investments in packaging, digital marketing, and cold chain capacity will be crucial for long-term competitiveness.

Conclusion

Weiliang (Weifang) Dairy Products Co., Ltd. serves as a vital player in the local dairy value chain in Shandong Province. Through its focus on freshness, functional dairy staples, and regionally integrated operations, it supports everyday nutrition and foodservice needs in northern China’s growing urban landscape.