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Exhibiting at HOTELEX Shanghai 2025

8.1D22
(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Products:

Food Preparations: Baked Goods, Pastry Pre-Mixes, Frozen Desserts

Weiyi Food (Chuzhou) Co., Ltd., located in Chuzhou, Anhui Province, China, is a manufacturing company engaged in the production and processing of specialty food ingredients. With a strategic focus on high-quality pre-mixed food powders and frozen dessert bases, Weiyi Food has emerged as a niche player within China’s processed food industry, catering to both domestic and select international markets.

Core Business

The company specializes in the R&D, manufacturing, and supply of pre-mixed ingredients tailored for the baking and dessert sectors. Their portfolio is designed to serve bakeries, foodservice providers, and food manufacturers seeking consistent and scalable ingredient solutions.

Product & Service Offerings

  • Baking Ingredients: Includes pre-mixed powders for products such as puff pastries and sponge cakes.
  • Frozen Dessert Bases: Used in soft serve and frozen dessert applications.
  • OEM Production Services: Custom formulation and contract manufacturing services for third-party food brands and enterprises.

Specialization and USP

Weiyi Food’s strengths are rooted in:

  • Proprietary blending techniques ensuring uniform texture and taste in pre-mixed products
  • Consistent focus on product stability and extended shelf life
  • Strong collaboration with culinary professionals to test and refine formulations
  • Scalable production suitable for both mass and niche markets

Financial Overview

As a privately operated SME, public financial data is limited. However, industry benchmarks for similar-sized manufacturers in China place their:

  • Estimated Annual Revenue: USD 3–5 million
  • Growth Rate: Approx. 10% annually, driven by increasing domestic demand for convenience baking products

Shipment Data

Available export records from global trade databases suggest:

  • Export Volume: Moderate, with limited but consistent shipments to Southeast Asia and East Africa
  • Primary Export Products: Puff powder mixes and frozen dessert additives
  • Logistics Partners: Primarily through consolidated food export logistics platforms from Eastern China

Target Market

  • Regional bakery chains and independent bakeries
  • Ice cream and dessert retailers
  • B2B distributors of bakery and frozen food ingredients
  • OEM brands in the foodservice sector

Capabilities

  • Production Plant: HACCP-compliant facility located in Chuzhou with mixing and packaging lines
  • Custom R&D: Ability to formulate tailored ingredient blends based on client requirements
  • Supply Flexibility: Small to medium batch capabilities catering to pilot production and large-scale commercialization

Certifications & Compliance

  • HACCP Food Safety Management
  • Local CFDA (China Food and Drug Administration) approvals
  • In-process efforts to attain ISO 22000 for food safety management system (as of latest reports)

Major Achievements

  • Selected as a featured supplier for regional culinary schools and baking competitions in Anhui province
  • Strong collaborative relationships with pastry chefs in product development
  • Known for consistency in quality and adherence to production timelines