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Exhibiting at HOTELEX Shanghai 2025

(NECC) in Hongqiao, West Shanghai
30 Mar - 2 Apr, 2025

Product Offerings

Product Categories:

Food Processing Machines and Equipment

Products:

Commercial Refrigeration Equipment: Freezer Cabinets, Counters, Multidecks, Blast Chillers

Bakery Equipment: Proofing Cabinets, Dough Retarders

Custom Fabrication: Stainless Steel Kitchen Equipment, Ozone Sterilization Products

Williams Refrigeration (Dongguan) Limited is the China-based manufacturing division of the globally renowned Williams Refrigeration brand, specializing in commercial refrigeration systems for the foodservice and hospitality industry. Located in Dongguan, Guangdong Province, the company plays a pivotal role in the brand’s Asia-Pacific manufacturing and distribution network, supplying high-performance refrigeration equipment engineered for energy efficiency, durability, and food safety compliance.

Core Business

Williams Refrigeration (Dongguan) Limited is focused on the design, development, and production of professional-grade refrigeration equipment tailored for:

  • Hotels and Resorts
  • Restaurants and Commercial Kitchens
  • Bakeries and Food Production Facilities
  • Supermarkets and Retail Outlets

Their product portfolio includes:

  • Commercial Refrigeration Equipment:

    • Upright freezer and refrigerator cabinets
    • Under-counter refrigerated counters
    • Multideck open-front display chillers
    • Blast chillers and blast freezers
  • Bakery Equipment:

    • Dough retarders
    • Proofing cabinets integrated with temperature and humidity control
  • Custom Stainless Steel Solutions:

    • Fabricated kitchen counters and shelving
    • Ozone sterilization cabinets and storage units

This broad product range ensures compatibility across a variety of foodservice environments, from high-volume hotel kitchens to small independent food retailers.

Global Integration & Brand Affiliation

Williams Refrigeration is part of the ALI Group, one of the world's largest global leaders in foodservice equipment manufacturing. The Dongguan subsidiary operates under the global design and quality systems of the brand, ensuring consistent product reliability across regions.

The parent company, founded in the UK in 1980, has installations in over 50 countries, with its China plant servicing Asia-Pacific and Middle Eastern markets.

Manufacturing & Production Capabilities

Williams Refrigeration (Dongguan) Limited operates a large-scale production facility with capabilities that include:

  • Advanced sheet metal processing
  • Robotic welding and precision assembly
  • Refrigeration system design and performance testing
  • Energy efficiency and food safety testing labs

The factory adheres to ISO 9001 and ISO 14001 certifications and integrates global production practices. Monthly output capacity is estimated at:

  • 4,000+ refrigeration units
  • Custom fabrication batches for chain projects and OEM clients

Certifications & Compliance

The company’s products are certified for compliance with major international food safety and energy performance standards, including:

  • ISO 9001: Quality Management Systems
  • ISO 14001: Environmental Management Systems
  • CE and UL Certifications for international safety compliance
  • NSF Certification for food safety in North America
  • HACCP design principles integrated into product architecture

This global certification portfolio allows seamless export to markets in Europe, North America, Asia-Pacific, and the Middle East.

Innovation & Sustainability

Williams Refrigeration has pioneered several energy-efficient and food safety technologies that are implemented in its Dongguan facility, including:

  • CoolSmart Controllers: Intelligent defrost cycles and energy management
  • R290 Refrigerant Systems: Environmentally friendly hydrocarbon refrigerants
  • Airflow and insulation design: Optimized to minimize temperature fluctuations

These innovations help reduce energy consumption by up to 15–20% compared to conventional commercial units, making Williams a preferred choice for sustainability-conscious operators.

Key Client Segments

The company’s customer base includes:

  • International hotel chains (e.g., Marriott, Hilton)
  • Global QSR and FSR brands
  • Airline catering companies
  • Bakery chains and confectionery manufacturers
  • OEM partners for branded kitchen equipment

In Asia-Pacific, Williams units are widely used in 5-star hotels, hospitality design projects, and professional kitchens where HACCP and ISO compliance is a procurement standard.

Export Footprint

From its Dongguan base, the company exports throughout:

  • Greater China
  • Southeast Asia (Thailand, Singapore, Malaysia)
  • Middle East and Gulf countries
  • Australia and New Zealand

Products are shipped under HS Code 8418 (Refrigerating/freezing equipment), with estimated annual export volumes exceeding 3,000 units based on regional import records.

Key Management & Contact

Marketing & Support

The company provides a wide range of after-sales support and engineering services including:

  • Project consultation
  • CAD kitchen layout services
  • On-site commissioning and maintenance
  • Spare parts distribution and warranty support

Their customer service teams and regional distributors ensure prompt servicing and minimize operational downtime.

Brochure & Documentation

This document outlines detailed specifications, model catalogs, and technical service information.

Conclusion

Williams Refrigeration (Dongguan) Limited stands as a key player in commercial refrigeration within the Asia-Pacific market. With strong global backing, superior energy-efficient technology, and advanced local production, the company is positioned as a strategic partner for foodservice operations that demand reliability, hygiene, and performance.