Exhibiting at Thaifex - Anuga Asia 2025

Win Win Food (S) Pte Ltd is a premier snack and confectionery manufacturer headquartered in Singapore, known for its dynamic portfolio of baked, crispy, and sweet products distributed across Southeast Asia, the Middle East, and Africa. As the marketing and international trade arm of Win Win Food Industries Sdn Bhd in Malaysia, the company manages global sales, export logistics, and brand development, offering a wide array of innovative snack items under leading consumer brands like Win2Food, Tomo, and Win Win.

Company Overview

With decades of experience in the food and beverage industry, Win Win Food (S) Pte Ltd brings together high-volume manufacturing capabilities, creative flavor development, and international market acumen. The company is known for its proprietary snack items and collaborative OEM/ODM manufacturing partnerships, serving supermarkets, wholesalers, and convenience store networks across more than 30 countries.

Product Portfolio

• Potato Crisps

  • Flavors: BBQ, Tomato, Sour Cream, Himalayan Salt, Sweet Corn, Coffee, Seafood, Sweet Potato
  • Shapes: Chiplets, rounds, stackables

• Corn Snacks

  • Magic Crunch – crunchy extruded corn puff sticks
  • Win2 Sticks – flavored mini corn snacks with spice variants

• Wafer Rolls & Biscuits

  • Moroll, Mini Pocket, 1.More – chocolate-filled wafer rolls
  • Happy Moo, Little Fish, Koala Kids – cream and chocolate filled shaped biscuits

• Cakes & Pastries

  • Egg Tart Cake, Mini Muffin Cake, Kokopie, Choco Pie
  • Individually wrapped for extended shelf life

• Confectionery

  • Hard candy, lollipops, chocolate sweets

• Baked Toast Bread & Crackers

  • Flavored toasts in individual and multipack formats

Products are marketed through attractive, export-compliant packaging tailored to cultural and regulatory preferences of key markets.

Manufacturing & Supply Chain

• Advanced baking and frying lines operating under GMP and HACCP protocols
• Fully automated wafer roll, biscuit, and muffin production units
• Multilingual packaging design and compliance documentation services
• In-house quality assurance labs for microbiological and shelf-life testing

Win Win Food’s strategic partnership with its Malaysia-based manufacturing site ensures cost-efficiency and scalable production, while Singapore operations handle global exportation and compliance.

Certifications & Compliance

• ISO 22000 Certified
• HACCP Certified
• Halal Certified (JAKIM)
• MESTI and FDA-compliant production
• Singapore Food Agency (SFA) import/export clearance

These credentials allow the company to distribute across diverse regulated markets such as GCC, ASEAN, and EU nations.

Market Presence & Export Footprint

• Global Reach: Products exported to 35+ countries including UAE, Indonesia, Philippines, Thailand, South Africa, and Nigeria
• Distribution Channels: Supermarkets, minimarkets, duty-free outlets, school canteens
• Export Volume (2023 est.): Over 800 containers annually

The company regularly exhibits at international food fairs including Gulfood Dubai, THAIFEX – Anuga Asia, and ISM Cologne, reinforcing its global brand recognition.

Financial Overview

Although privately held, industry data and market insights indicate:

• Estimated Annual Revenue (2023): SGD 25–30 million
• OEM Contribution: Approx. 30% of sales from private label partnerships
• Core Markets Revenue Split: 40% Southeast Asia, 30% Middle East, 15% Africa, 15% Others

These figures reflect a well-diversified revenue base driven by brand equity and white-label services.

Brands & Consumer Engagement

• Win2Food: Core flagship for potato chips and biscuits
• Win Win: Playful and family-friendly snack brand
• Tomo: Value-tier range with global flavor profiles
• Product innovation driven by youth trends, occasion-based snacking, and functional enhancements

Their creative marketing includes character-based packaging, seasonal campaigns, and in-store promo activations.

Customer Testimonials

"We’ve been distributing Win2 products for 7 years now. Consistently top-sellers among kids and adults alike."
— FMCG Importer, UAE

"Excellent product variety and compliance support. We use them for multiple private label snack programs."
— Global Sourcing Manager, Supermarket Chain, East Africa

Key Achievements

• Winner of Top Snack Brand Recognition in the Singapore-Malaysia Halal Trade Forum (2022)
• Developed over 300 SKUs across snack and confectionery categories
• Successfully adapted local flavor SKUs for international markets (e.g., sweet corn & durian flavored wafers)
• Notable commercial: Koala Kids Cream Filled Biscuits aired on regional children’s TV channels

Win Win Food (S) Pte Ltd continues to thrive as a regional powerhouse in snack food innovation, combining fun, flavor, and freshness into every pack, while actively exploring growth in halal-certified, health-forward, and functional snack segments worldwide.